Content of the reportDatamonitor's Motorcycles in North America industry profile is an essential resource for top-level data and analysis covering the Motorcycles industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of the industry’s recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of the industry
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
* Market shares are covered by manufacturer or brand
Why you should buy this report
* Spot future trends and developments
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* Save time carrying out entry-level research
The motorcycles market consists of all classes of on- and off-road motorcycles including scooters and mopeds. Mopeds are powered two-wheeler vehicles with engine capacity of less than 50 c.c., generally also equipped for non-motorised propulsion and with restricted maximum speed. For the purposes of this profile, all powered two-wheelers other than mopeds are classed as 'motorcycles'. Volumes reflect the number of new motorcycles sold each year. The market value is assessed at manufacturers' list price. All currency conversions are carried out at constant average annual 2008 exchange rates.
For the purpose of this report North America is deemed to comprise of Canada, Mexico, and the US.
South America comprises of Argentina, Brazil, Chile, Colombia, and Venezuela.
Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.
Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.
The global figure is deemed to comprise of the Americas, Asia-Pacific and Europe.
Table of ContentsTABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 15
7.3 Supplier Power 16
7.4 New Entrants 17
7.5 Substitutes 18
7.6 Rivalry 19
CHAPTER 8 Leading Companies 20
8.1 Honda 20
8.2 Harley-Davidson 23
8.3 Yamaha 27
8.4 Suzuki 30
CHAPTER 9 Market Forecasts 33
9.1 Market Value Forecast 33
9.2 Market Volume Forecast 34
CHAPTER 10 Appendix 35
10.1 Methodology 35
10.2 Industry Associations 36
10.3 Related Datamonitor Research 36
LIST OF TABLES
Table 1: North America Motorcycles Market Value: $ billion, 2004-2008 9
Table 2: North America Motorcycles Market Volume: Units million, 2004-2008 10
Table 3: North America Motorcycles Market Segmentation I: % Share, by Value, 2008 11
Table 4: North America Motorcycles Market Segmentation II: % Share, by Value, 2008 12
Table 5: North America Motorcycles Market Share: % Share, by Volume, 2008 13
Table 6: Key Facts: Honda 20
Table 7: Key Financials: Honda 22
Table 8: Key Facts: Harley-Davidson 23
Table 9: Key Financials: Harley-Davidson 26
Table 10: Key Facts: Yamaha 27
Table 11: Key Financials: Yamaha 29
Table 12: Key Facts: Suzuki 30
Table 13: Key Financials: Suzuki 32
Table 14: North America Motorcycles Market Value Forecast: $ billion, 2008-2013 33
Table 15: North America Motorcycles Market Volume Forecast: Units million, 2008-2013 34
Table of FiguresSee TOC
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