Content of the reportProduct Synopsis
This report presents the findings from a survey of 47 Danish enterprises regarding their Information and Communication Technology (ICT) budgets and staff allocation. The survey investigates how Danish enterprises currently allocate their ICT budgets across the core areas of enterprise ICT spend, namely hardware, software, IT services, communications and consulting.
Introduction and Landscape
Why was the report written?
In order to provide a depth of insight into ICT vendors' and service providers' potential customers
What is the current market landscape and what is changing?
ICT spending in Danish enterprises is expected to remain depressed, with many enterprises continuing to hold back their ICT investments in 2013.
What are the key drivers behind recent market changes?
Kable believes that the country's economy is expected to return to growth in 2013 owing to a brighter outlook for global growth. Easing monetary policy in the US and Japan is also expected to have a positive impact on demand in Europe.
What makes this report unique and essential to read?
Kable Global ICT Intelligence has invested significant resources in order to interview CIOs and IT managers about their IT Budgets. Very few IT analyst houses will have interviewed 40+ ICT decision makers in Denmark market in H2 2012.
Key Features and Benefits
Understand how ICT budgets are set to change in 2013 in terms of their overall size.
Appreciate how budgets are allocated across the core elements of ICT spend, including hardware, software, services, communications and consulting.
Learn how ICT Krones are being spent in areas such as the data centre, applications, IT management and the network.
Establish how IT staff are typically allocated within Danish organizations.
Gain insight into with whom Danish enterprises plan to spend their ICT Krones
Key Market Issues
Kable's survey shows that a large number (X%) of enterprises are expecting their ICT spending to either decline slightly or significantly in 2013.
Consulting and communications categories received moderate investments in 2012. Moreover, enterprises in Denmark are planning to reduce their budget allocations for both the consulting and communications categories by X% in 2013 compared to 2012.
Enterprises in Denmark are set to reduce their ICT budget allocation for data centers by X% in 2013 compared to 2012.
Investments in cloud services have been moderate, as the adoption of cloud computing is relatively slow due to the economic uncertainty.
Spending with systems integrators and specialist outsourcers is expected to decline, as enterprises are planning to decrease their budget allocations for such providers by X% and X% respectively.
The software and services segment is expected to witness increasing investments, as is evident from survey where Danish enterprises are increasing their ICT budget allocation for software and services by X% and X% respectively in 2013 compared to 2012.
Danish enterprises are allocating the highest portion (X%) of their ICT budgets to mobile voice, signifying the importance of the mobile workforce to enterprises. Investment in mobile voice is closely followed by spending on wireless data with an average allocation of X%.
Kable's survey indicates that the largest proportion of technical staff (X% of total IT employees) is being employed on applications, as Danish enterprises are keen to enhance their business operations with new custom software implementations to keep existing applications running effectively.
Kable believes that enterprises are gradually shifting their focus towards software as a service (SaaS) to reduce the total cost of software ownership. The survey findings indicate that Danish enterprises are currently allocating X% of their software budgets to SaaS.
Kable's survey illustrates that enterprises in Denmark are allocating a large portion (X%) of their IT services budgets to application development and integration projects, which highlights the fact that they are focusing on integrating their legacy business applications with more advanced mobility and cloud based solutions.
Table of Contents1 Trends in ICT budgets
1.2 Survey demographics
1.3 ICT budget changes
1.4 ICT budget allocation by core technology area
1.5 ICT budget allocation by function
1.6 ICT spending by entity
1.7 IT staff distribution
2 Detailed ICT budget allocations
2.2 Hardware budget breakdown
2.3 Software budget breakdowns
2.4 Third party IT services expenditure
2.5 Telecommunications budget
3.1 ICT spending amongst Danish enterprises is expected to remain on the softer side, with moderate opportunities for vendors offering core ICT products and services
4.2 Further reading
4.3 Contact the authors
Table of FiguresFigure 1: Danish enterprise ICT survey industry breakdown
Figure 2: Danish enterprise ICT survey breakdown by size band (number of employees)
Figure 3: Recent and expected ICT budget changes among Danish enterprises
Figure 4: Danish enterprises' (external) ICT budget allocation, 2012 and 2013
Figure 5: Danish enterprises' ICT budget allocation by function, 2012 and 2013
Figure 6: Danish enterprises' ICT budget allocation by entity, 2012 and 2013
Figure 7: Average allocation of full-time IT staff members in Danish enterprises
Figure 8: Danish enterprises' average hardware budget allocation
Figure 9: Average allocation of software budgets in the Danish enterprise market
Figure 10: Danish enterprises' average software budget allocation by technology
Figure 11: Danish enterprises' average IT services budget allocation
Figure 12: Danish enterprises' average IT consulting services budget allocation
Figure 13: Danish enterprises' average telecommunications budget allocation
Table 1: Danish enterprise ICT survey industry breakdown
Table 2: Danish enterprise ICT survey breakdown by size band (number of employees)
Table 3: Recent and expected ICT budget changes among Danish enterprises
Table 4: Danish enterprises' (external) ICT budget allocation, 2012 and 2013
Table 5: Danish enterprises' ICT budget allocation by function, 2012 and 2013
Table 6: Danish enterprises' (external) ICT budget allocation by entity, 2012 and 2013
Table 7: Average allocation of full-time IT staff members in Danish enterprises
Table 8: Danish enterprises' average hardware budget allocation
Table 9: Average allocation of software budgets in the Danish enterprise market
Table 10: Danish enterprises' average software budget allocation by technology
Table 11: Danish enterprises' average IT services budget allocation
Table 12: Danish enterprises' average IT consulting services budget allocation
Table 13: Danish enterprises' average telecommunications budget allocation
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