Advertising: Global Industry Guide

Datamonitor's Advertising: Global Industry Guide is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights
The global advertising industry shrank by 6% in 2009 to reach a value of $98 billion.

In 2014, the global advertising industry is forecast to have a value of $120.7 billion, an increase of 23.2% since 2009.

Food, beverage & Personal/health care is the largest segment of the global advertising industry, accounting for 23.5% of the industry's total value.

Americas accounts for 56.2% of the global advertising industry value.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The advertising industry consists of agencies providing advertising services, including display advertising services. The market value reflects net fee and commission revenue of the agencies for provision of such services to their clients, and does not equate to the total advertising expenditure within the country or region.
Similarly, revenue data provided in the Leading Companies chapter refers the total revenues retained by each company, after subtraction of any payments they may make on behalf of their clients to media channel suppliers, such as television broadcasters, newspaper and magazine publishers, etc. It also includes any revenue obtained from any non-advertising operations. Revenues therefore do not equate to the gross billings made by advertising agencies to their clients.
Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.

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TABLE OF CONTENTS
ABOUT DATAMONITOR 2
EXECUTIVE SUMMARY 3
INTRODUCTION 23
What is this report about? 23
Who is the target reader? 23
How to use this report 23
Definitions 23
GLOBAL ADVERTISING 24
Market overview 24
Market value 25
Market segmentation I 26
Market segmentation II 27
Five forces analysis 28
Market Forecasts 35
ADVERTISING IN ASIA-PACIFIC 37
Market overview 37
Market value 38
Market segmentation I 39
Market segmentation II 40
Five forces analysis 41
Market Forecasts 48
ADVERTISING IN EUROPE 50
Market overview 50
Market value 51
Market segmentation I 52
Market segmentation II 53
Five forces analysis 54
Market Forecasts 61
ADVERTISING IN FRANCE 63
Market overview 63
Market value 64
Market segmentation I 65
Market segmentation II 66
Five forces analysis 67
Market Forecasts 74
Macroeconomic Indicators 76
ADVERTISING IN GERMANY 78
Market overview 78
Market value 79
Market segmentation I 80
Market segmentation II 81
Five forces analysis 82
Market Forecasts 90
Macroeconomic Indicators 92
ADVERTISING IN ITALY 94
Market overview 94
Market value 95
Market segmentation I 96
Market segmentation II 97
Five forces analysis 98
Market Forecasts 105
Macroeconomic Indicators 107
ADVERTISING IN JAPAN 109
Market overview 109
Market value 110
Market segmentation I 111
Market segmentation II 112
Five forces analysis 113
Market Forecasts 120
Macroeconomic indicators 122
ADVERTISING IN BELGIUM 124
Market overview 124
Market value 125
Market segmentation I 126
Market segmentation II 127
Five forces analysis 128
Market Forecasts 135
Macroeconomic indicators 137
ADVERTISING IN CANADA 139
Market overview 139
Market value 140
Market segmentation I 141
Market segmentation II 142
Five forces analysis 143
Market Forecasts 150
Macroeconomic indicators 152
ADVERTISING IN CHINA 154
Market overview 154
Market value 155
Market segmentation I 156
Market segmentation II 157
Five forces analysis 158
Market Forecasts 165
Macroeconomic indicators 167
ADVERTISING IN THE NETHERLANDS 169
Market overview 169
Market value 170
Market segmentation I 171
Market segmentation II 172
Five forces analysis 173
Market Forecasts 181
Macroeconomic indicators 183
ADVERTISING IN SPAIN 185
Market overview 185
Market value 186
Market segmentation I 187
Market segmentation II 188
Five forces analysis 189
Market Forecasts 197
Macroeconomic indicators 199
ADVERTISING IN THE UNITED KINGDOM 201
Market overview 201
Market value 202
Market segmentation I 203
Market segmentation II 204
Five forces analysis 205
Market Forecasts 212
Macroeconomic indicators 214
ADVERTISING IN THE UNITED STATES 216
Market overview 216
Market value 217
Market segmentation I 218
Market segmentation II 219
Five forces analysis 220
Market Forecasts 228
Macroeconomic indicators 230
COMPANY PROFILES 232
Interpublic Group of Companies 232
Omnicom Group Inc. 237
WPP Group plc 241
Publicis Groupe SA 247
APPENDIX 253
Data Research Methodology 253
LIST OF TABLES
Table 1: Global advertising industry value: $ billion, 2005–09 25
Table 2: Global advertising industry segmentation I:% share, by value, 2009 26
Table 3: Global advertising industry segmentation II: % share, by value, 2009 27
Table 4: Global advertising industry value forecast: $ billion, 2009–14 35
Table 5: Asia-Pacific advertising industry value: $ billion, 2005–09 38
Table 6: Asia-Pacific advertising industry segmentation I:% share, by value, 2009 39
Table 7: Asia-Pacific advertising industry segmentation II: % share, by value, 2009 40
Table 8: Asia-Pacific advertising industry value forecast: $ billion, 2009–14 48
Table 9: Europe advertising industry value: $ billion, 2005–09 51
Table 10: Europe advertising industry segmentation I:% share, by value, 2009 52
Table 11: Europe advertising industry segmentation II: % share, by value, 2009 53
Table 12: Europe advertising industry value forecast: $ billion, 2009–14 61
Table 13: France advertising industry value: $ million, 2005–09 64
Table 14: France advertising industry segmentation I:% share, by value, 2009 65
Table 15: France advertising industry segmentation II: % share, by value, 2009 66
Table 16: France advertising industry value forecast: $ million, 2009–14 74
Table 17: France size of population (million), 2005–09 76
Table 18: France gdp (constant 2000 prices, $ billion), 2005–09 76
Table 19: France gdp (current prices, $ billion), 2005–09 76
Table 20: France inflation, 2005–09 77
Table 21: France consumer price index (absolute), 2005–09 77
Table 22: France exchange rate, 2005–09 77
Table 23: Germany advertising industry value: $ million, 2005–09 79
Table 24: Germany advertising industry segmentation I:% share, by value, 2009 80
Table 25: Germany advertising industry segmentation II: % share, by value, 2009 81
Table 26: Germany advertising industry value forecast: $ million, 2009–14 90
Table 27: Germany size of population (million), 2005–09 92
Table 28: Germany gdp (constant 2000 prices, $ billion), 2005–09 92
Table 29: Germany gdp (current prices, $ billion), 2005–09 92
Table 30: Germany inflation, 2005–09 93
Table 31: Germany consumer price index (absolute), 2005–09 93
Table 32: Germany exchange rate, 2005–09 93
Table 33: Italy advertising industry value: $ million, 2005–09 95
Table 34: Italy advertising industry segmentation I:% share, by value, 2009 96
Table 35: Italy advertising industry segmentation II: % share, by value, 2009 97
Table 36: Italy advertising industry value forecast: $ million, 2009–14 105
Table 37: Italy size of population (million), 2005–09 107
Table 38: Italy gdp (constant 2000 prices, $ billion), 2005–09 107
Table 39: Italy gdp (current prices, $ billion), 2005–09 107
Table 40: Italy inflation, 2005–09 108
Table 41: Italy consumer price index (absolute), 2005–09 108
Table 42: Italy exchange rate, 2005–09 108
Table 43: Japan advertising industry value: $ million, 2005–09 110
Table 44: Japan advertising industry segmentation I:% share, by value, 2009 111
Table 45: Japan advertising industry segmentation II: % share, by value, 2009 112
Table 46: Japan advertising industry value forecast: $ million, 2009–14 120
Table 47: Japan size of population (million), 2005–09 122
Table 48: Japan gdp (constant 2000 prices, $ billion), 2005–09 122
Table 49: Japan gdp (current prices, $ billion), 2005–09 122
Table 50: Japan inflation, 2005–09 123
Table 51: Japan consumer price index (absolute), 2005–09 123
Table 52: Japan exchange rate, 2005–09 123
Table 53: Belgium advertising industry value: $ million, 2005–09 125
Table 54: Belgium advertising industry segmentation I:% share, by value, 2009 126
Table 55: Belgium advertising industry segmentation II: % share, by value, 2009 127
Table 56: Belgium advertising industry value forecast: $ million, 2009–14 135
Table 57: Belgium size of population (million), 2005–09 137
Table 58: Belgium gdp (constant 2000 prices, $ billion), 2005–09 137
Table 59: Belgium gdp (current prices, $ billion), 2005–09 137
Table 60: Belgium inflation, 2005–09 138
Table 61: Belgium consumer price index (absolute), 2005–09 138
Table 62: Belgium exchange rate, 2005–09 138
Table 63: Canada advertising industry value: $ million, 2005–09 140
Table 64: Canada advertising industry segmentation I:% share, by value, 2009 141
Table 65: Canada advertising industry segmentation II: % share, by value, 2009 142
Table 66: Canada advertising industry value forecast: $ million, 2009–14 150
Table 67: Canada size of population (million), 2005–09 152
Table 68: Canada gdp (constant 2000 prices, $ billion), 2005–09 152
Table 69: Canada gdp (current prices, $ billion), 2005–09 152
Table 70: Canada inflation, 2005–09 153
Table 71: Canada consumer price index (absolute), 2005–09 153
Table 72: Canada exchange rate, 2005–09 153
Table 73: China advertising industry value: $ million, 2005–09 155
Table 74: China advertising industry segmentation I:% share, by value, 2009 156
Table 75: China advertising industry segmentation II: % share, by value, 2009 157
Table 76: China advertising industry value forecast: $ million, 2009–14 165
Table 77: China size of population (million), 2005–09 167
Table 78: China gdp (constant 2000 prices, $ billion), 2005–09 167
Table 79: China gdp (current prices, $ billion), 2005–09 167
Table 80: China inflation, 2005–09 168
Table 81: China consumer price index (absolute), 2005–09 168
Table 82: China exchange rate, 2005–09 168
Table 83: Netherlands advertising industry value: $ million, 2005–09 170
Table 84: Netherlands advertising industry segmentation I:% share, by value, 2009 171
Table 85: Netherlands advertising industry segmentation II: % share, by value, 2009 172
Table 86: Netherlands advertising industry value forecast: $ million, 2009–14 181
Table 87: Netherlands size of population (million), 2005–09 183
Table 88: Netherlands gdp (constant 2000 prices, $ billion), 2005–09 183
Table 89: Netherlands gdp (current prices, $ billion), 2005–09 183
Table 90: Netherlands inflation, 2005–09 184
Table 91: Netherlands consumer price index (absolute), 2005–09 184
Table 92: Netherlands exchange rate, 2005–09 184
Table 93: Spain advertising industry value: $ million, 2005–09 186
Table 94: Spain advertising industry segmentation I:% share, by value, 2009 187
Table 95: Spain advertising industry segmentation II: % share, by value, 2009 188
Table 96: Spain advertising industry value forecast: $ million, 2009–14 197
Table 97: Spain size of population (million), 2005–09 199
Table 98: Spain gdp (constant 2000 prices, $ billion), 2005–09 199
Table 99: Spain gdp (current prices, $ billion), 2005–09 199
Table 100: Spain inflation, 2005–09 200
Table 101: Spain consumer price index (absolute), 2005–09 200
Table 102: Spain exchange rate, 2005–09 200
Table 103: United Kingdom advertising industry value: $ million, 2005–09 202
Table 104: United Kingdom advertising industry segmentation I:% share, by value, 2009 203
Table 105: United Kingdom advertising industry segmentation II: % share, by value, 2009 204
Table 106: United Kingdom advertising industry value forecast: $ million, 2009–14 212
Table 107: United Kingdom size of population (million), 2005–09 214
Table 108: United Kingdom gdp (constant 2000 prices, $ billion), 2005–09 214
Table 109: United Kingdom gdp (current prices, $ billion), 2005–09 214
Table 110: United Kingdom inflation, 2005–09 215
Table 111: United Kingdom consumer price index (absolute), 2005–09 215
Table 112: United Kingdom exchange rate, 2005–09 215
Table 113: United States advertising industry value: $ billion, 2005–09 217
Table 114: United States advertising industry segmentation I:% share, by value, 2009 218
Table 115: United States advertising industry segmentation II: % share, by value, 2009 219
Table 116: United States advertising industry value forecast: $ billion, 2009–14 228
Table 117: United States size of population (million), 2005–09 230
Table 118: United States gdp (constant 2000 prices, $ billion), 2005–09 230
Table 119: United States gdp (current prices, $ billion), 2005–09 230
Table 120: United States inflation, 2005–09 231
Table 121: United States consumer price index (absolute), 2005–09 231
Table 122: United States exchange rate, 2005–09 231
Table 123: Interpublic Group of Companies: key facts 232
Table 124: Interpublic Group of Companies: key financials ($) 234
Table 125: Interpublic Group of Companies: key financial ratios 234
Table 126: Omnicom Group Inc.: key facts 237
Table 127: Omnicom Group Inc.: key financials ($) 238
Table 128: Omnicom Group Inc.: key financial ratios 239
Table 129: WPP Group plc: key facts 241
Table 130: WPP Group plc: key financials ($) 244
Table 131: WPP Group plc: key financials (£) 244
Table 132: WPP Group plc: key financial ratios 245
Table 133: Publicis Groupe SA: key facts 247
Table 134: Publicis Groupe SA: key financials ($) 249
Table 135: Publicis Groupe SA: key financials (€) 250
Table 136: Publicis Groupe SA: key financial ratios 250
LIST OF FIGURES
Figure 1: Global advertising industry value: $ billion, 2005–09 25
Figure 2: Global advertising industry segmentation I:% share, by value, 2009 26
Figure 3: Global advertising industry segmentation II: % share, by value, 2009 27
Figure 4: Forces driving competition in the global advertising industry, 2009 28
Figure 5: Drivers of buyer power in the global advertising industry, 2009 30
Figure 6: Drivers of supplier power in the global advertising industry, 2009 31
Figure 7: Factors influencing the likelihood of new entrants in the global advertising industry, 2009 32
Figure 8: Factors influencing the threat of substitutes in the global advertising industry, 2009 33
Figure 9: Drivers of degree of rivalry in the global advertising industry, 2009 34
Figure 10: Global advertising industry value forecast: $ billion, 2009–14 36
Figure 11: Asia-Pacific advertising industry value: $ billion, 2005–09 38
Figure 12: Asia-Pacific advertising industry segmentation I:% share, by value, 2009 39
Figure 13: Asia-Pacific advertising industry segmentation II: % share, by value, 2009 40
Figure 14: Forces driving competition in the advertising industry in Asia-Pacific, 2009 41
Figure 15: Drivers of buyer power in the advertising industry in Asia-Pacific, 2009 43
Figure 16: Drivers of supplier power in the advertising industry in Asia-Pacific, 2009 44
Figure 17: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2009 45
Figure 18: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2009 46
Figure 19: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2009 47
Figure 20: Asia-Pacific advertising industry value forecast: $ billion, 2009–14 49
Figure 21: Europe advertising industry value: $ billion, 2005–09 51
Figure 22: Europe advertising industry segmentation I:% share, by value, 2009 52
Figure 23: Europe advertising industry segmentation II: % share, by value, 2009 53
Figure 24: Forces driving competition in the advertising industry in Europe, 2009 54
Figure 25: Drivers of buyer power in the advertising industry in Europe, 2009 56
Figure 26: Drivers of supplier power in the advertising industry in Europe, 2009 57
Figure 27: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2009 58
Figure 28: Factors influencing the threat of substitutes in the advertising industry in Europe, 2009 59
Figure 29: Drivers of degree of rivalry in the advertising industry in Europe, 2009 60
Figure 30: Europe advertising industry value forecast: $ billion, 2009–14 62
Figure 31: France advertising industry value: $ million, 2005–09 64
Figure 32: France advertising industry segmentation I:% share, by value, 2009 65
Figure 33: France advertising industry segmentation II: % share, by value, 2009 66
Figure 34: Forces driving competition in the advertising industry in France, 2009 67
Figure 35: Drivers of buyer power in the advertising industry in France, 2009 69
Figure 36: Drivers of supplier power in the advertising industry in France, 2009 70
Figure 37: Factors influencing the likelihood of new entrants in the advertising industry in France, 2009 71
Figure 38: Factors influencing the threat of substitutes in the advertising industry in France, 2009 72
Figure 39: Drivers of degree of rivalry in the advertising industry in France, 2009 73
Figure 40: France advertising industry value forecast: $ million, 2009–14 75
Figure 41: Germany advertising industry value: $ million, 2005–09 79
Figure 42: Germany advertising industry segmentation I:% share, by value, 2009 80
Figure 43: Germany advertising industry segmentation II: % share, by value, 2009 81
Figure 44: Forces driving competition in the advertising industry in Germany, 2009 82
Figure 45: Drivers of buyer power in the advertising industry in Germany, 2009 84
Figure 46: Drivers of supplier power in the advertising industry in Germany, 2009 85
Figure 47: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2009 86
Figure 48: Factors influencing the threat of substitutes in the advertising industry in Germany, 2009 88
Figure 49: Drivers of degree of rivalry in the advertising industry in Germany, 2009 89
Figure 50: Germany advertising industry value forecast: $ million, 2009–14 91
Figure 51: Italy advertising industry value: $ million, 2005–09 95
Figure 52: Italy advertising industry segmentation I:% share, by value, 2009 96
Figure 53: Italy advertising industry segmentation II: % share, by value, 2009 97
Figure 54: Forces driving competition in the advertising industry in Italy, 2009 98
Figure 55: Drivers of buyer power in the advertising industry in Italy, 2009 100
Figure 56: Drivers of supplier power in the advertising industry in Italy, 2009 101
Figure 57: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2009 102
Figure 58: Factors influencing the threat of substitutes in the advertising industry in Italy, 2009 103
Figure 59: Drivers of degree of rivalry in the advertising industry in Italy, 2009 104
Figure 60: Italy advertising industry value forecast: $ million, 2009–14 106
Figure 61: Japan advertising industry value: $ million, 2005–09 110
Figure 62: Japan advertising industry segmentation I:% share, by value, 2009 111
Figure 63: Japan advertising industry segmentation II: % share, by value, 2009 112
Figure 64: Forces driving competition in the advertising industry in Japan, 2009 113
Figure 65: Drivers of buyer power in the advertising industry in Japan, 2009 115
Figure 66: Drivers of supplier power in the advertising industry in Japan, 2009 116
Figure 67: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2009 117
Figure 68: Factors influencing the threat of substitutes in the advertising industry in Japan, 2009 118
Figure 69: Drivers of degree of rivalry in the advertising industry in Japan, 2009 119
Figure 70: Japan advertising industry value forecast: $ million, 2009–14 121
Figure 71: Belgium advertising industry value: $ million, 2005–09 125
Figure 72: Belgium advertising industry segmentation I:% share, by value, 2009 126
Figure 73: Belgium advertising industry segmentation II: % share, by value, 2009 127
Figure 74: Forces driving competition in the advertising industry in Belgium, 2009 128
Figure 75: Drivers of buyer power in the advertising industry in Belgium, 2009 130
Figure 76: Drivers of supplier power in the advertising industry in Belgium, 2009 131
Figure 77: Factors influencing the likelihood of new entrants in the advertising industry in Belgium, 2009 132
Figure 78: Factors influencing the threat of substitutes in the advertising industry in Belgium, 2009 133
Figure 79: Drivers of degree of rivalry in the advertising industry in Belgium, 2009 134
Figure 80: Belgium advertising industry value forecast: $ million, 2009–14 136
Figure 81: Canada advertising industry value: $ million, 2005–09 140
Figure 82: Canada advertising industry segmentation I:% share, by value, 2009 141
Figure 83: Canada advertising industry segmentation II: % share, by value, 2009 142
Figure 84: Forces driving competition in the advertising industry in Canada, 2009 143
Figure 85: Drivers of buyer power in the advertising industry in Canada, 2009 145
Figure 86: Drivers of supplier power in the advertising industry in Canada, 2009 146
Figure 87: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2009 147
Figure 88: Factors influencing the threat of substitutes in the advertising industry in Canada, 2009 148
Figure 89: Drivers of degree of rivalry in the advertising industry in Canada, 2009 149
Figure 90: Canada advertising industry value forecast: $ million, 2009–14 151
Figure 91: China advertising industry value: $ million, 2005–09 155
Figure 92: China advertising industry segmentation I:% share, by value, 2009 156
Figure 93: China advertising industry segmentation II: % share, by value, 2009 157
Figure 94: Forces driving competition in the advertising industry in China, 2009 158
Figure 95: Drivers of buyer power in the advertising industry in China, 2009 160
Figure 96: Drivers of supplier power in the advertising industry in China, 2009 161
Figure 97: Factors influencing the likelihood of new entrants in the advertising industry in China, 2009 162
Figure 98: Factors influencing the threat of substitutes in the advertising industry in China, 2009 163
Figure 99: Drivers of degree of rivalry in the advertising industry in China, 2009 164
Figure 100: China advertising industry value forecast: $ million, 2009–14 166
Figure 101: Netherlands advertising industry value: $ million, 2005–09 170
Figure 102: Netherlands advertising industry segmentation I:% share, by value, 2009 171
Figure 103: Netherlands advertising industry segmentation II: % share, by value, 2009 172
Figure 104: Forces driving competition in the advertising industry in the Netherlands, 2009 173
Figure 105: Drivers of buyer power in the advertising industry in the Netherlands, 2009 175
Figure 106: Drivers of supplier power in the advertising industry in the Netherlands, 2009 176
Figure 107: Factors influencing the likelihood of new entrants in the advertising industry in the Netherlands, 2009 177
Figure 108: Factors influencing the threat of substitutes in the advertising industry in the Netherlands, 2009 179
Figure 109: Drivers of degree of rivalry in the advertising industry in the Netherlands, 2009 180
Figure 110: Netherlands advertising industry value forecast: $ million, 2009–14 182
Figure 111: Spain advertising industry value: $ million, 2005–09 186
Figure 112: Spain advertising industry segmentation I:% share, by value, 2009 187
Figure 113: Spain advertising industry segmentation II: % share, by value, 2009 188
Figure 114: Forces driving competition in the advertising industry in Spain, 2009 189
Figure 115: Drivers of buyer power in the advertising industry in Spain, 2009 191
Figure 116: Drivers of supplier power in the advertising industry in Spain, 2009 192
Figure 117: Factors influencing the likelihood of new entrants in the advertising industry in Spain, 2009 193
Figure 118: Factors influencing the threat of substitutes in the advertising industry in Spain, 2009 195
Figure 119: Drivers of degree of rivalry in the advertising industry in Spain, 2009 196
Figure 120: Spain advertising industry value forecast: $ million, 2009–14 198
Figure 121: United Kingdom advertising industry value: $ million, 2005–09 202
Figure 122: United Kingdom advertising industry segmentation I:% share, by value, 2009 203
Figure 123: United Kingdom advertising industry segmentation II: % share, by value, 2009 204
Figure 124: Forces driving competition in the advertising industry in the United Kingdom, 2009 205
Figure 125: Drivers of buyer power in the advertising industry in the United Kingdom, 2009 207
Figure 126: Drivers of supplier power in the advertising industry in the United Kingdom, 2009 208
Figure 127: Factors influencing the likelihood of new entrants in the advertising industry in the United Kingdom, 2009 209
Figure 128: Factors influencing the threat of substitutes in the advertising industry in the United Kingdom, 2009 210
Figure 129: Drivers of degree of rivalry in the advertising industry in the United Kingdom, 2009 211
Figure 130: United Kingdom advertising industry value forecast: $ million, 2009–14 213
Figure 131: United States advertising industry value: $ billion, 2005–09 217
Figure 132: United States advertising industry segmentation I:% share, by value, 2009 218
Figure 133: United States advertising industry segmentation II: % share, by value, 2009 219
Figure 134: Forces driving competition in the advertising industry in the United States, 2009 220
Figure 135: Drivers of buyer power in the advertising industry in the United States, 2009 222
Figure 136: Drivers of supplier power in the advertising industry in the United States, 2009 223
Figure 137: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2009 224
Figure 138: Factors influencing the threat of substitutes in the advertising industry in the United States, 2009 226
Figure 139: Drivers of degree of rivalry in the advertising industry in the United States, 2009 227
Figure 140: United States advertising industry value forecast: $ billion, 2009–14 229
Figure 141: Interpublic Group of Companies: revenues & profitability 235
Figure 142: Interpublic Group of Companies: assets & liabilities 236
Figure 143: Omnicom Group Inc.: revenues & profitability 239
Figure 144: Omnicom Group Inc.: assets & liabilities 240
Figure 145: WPP Group plc: revenues & profitability 245
Figure 146: WPP Group plc: assets & liabilities 246
Figure 147: Publicis Groupe SA: revenues & profitability 251
Figure 148: Publicis Groupe SA: assets & liabilities 252


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