Advertising in the United States

Introduction

Advertising in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United States advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The advertising industry consists of agencies providing advertising including display advertising services. The industry value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The US advertising industry had total revenue of $34,826.8 million in 2010, representing a compound annual growth rate (CAGR) of 0.2% between 2006 and 2010.

*The Food, Beverage & Personal/Healthcare segment was the industry's most lucrative in 2010, with total revenue of $8,890.5 million, equivalent to 25.5% of the industry's overall value.

*The performance of the industry is forecast to accelerate, with an anticipated CAGR of 3.3% for the five-year period 2010 - 2015, which is expected to drive the industry to a value of $40,899.2 million by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in the United States

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in the United States

Leading company profiles reveal details of key advertising market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the United States advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the United States economy

Key Questions Answered

What was the size of the United States advertising market by value in 2010?

What will be the size of the United States advertising market in 2015?

What factors are affecting the strength of competition in the United States advertising market?

How has the market performed over the last five years?

Who are the top competitiors in the United States's advertising market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
WPP Group plc 19
Omnicom Group Inc. 24
Publicis Groupe SA 28
MARKET FORECASTS 33
Market value forecast 33
MACROECONOMIC INDICATORS 34
APPENDIX 36
Methodology 36
Industry associations 37
Related Datamonitor research 37
Disclaimer 38
ABOUT DATAMONITOR 39
Premium Reports 39
Summary Reports 39
Datamonitor consulting 39

LIST OF TABLES
Table 1: United States advertising industry value: $ million, 2006–10 10
Table 2: United States advertising industry segmentation I:% share, by value, 2010 11
Table 3: United States advertising industry segmentation II: % share, by value, 2010 12
Table 4: WPP Group plc: key facts 19
Table 5: WPP Group plc: key financials ($) 22
Table 6: WPP Group plc: key financials (£) 22
Table 7: WPP Group plc: key financial ratios 22
Table 8: Omnicom Group Inc.: key facts 24
Table 9: Omnicom Group Inc.: key financials ($) 26
Table 10: Omnicom Group Inc.: key financial ratios 26
Table 11: Publicis Groupe SA: key facts 28
Table 12: Publicis Groupe SA: key financials ($) 30
Table 13: Publicis Groupe SA: key financials (€) 30
Table 14: Publicis Groupe SA: key financial ratios 31
Table 15: United States advertising industry value forecast: $ million, 2010–15 33
Table 16: United States size of population (million), 2006–10 34
Table 17: United States gdp (constant 2000 prices, $ billion), 2006–10 34
Table 18: United States gdp (current prices, $ billion), 2006–10 34
Table 19: United States inflation, 2006–10 35
Table 20: United States consumer price index (absolute), 2006–10 35
Table 21: United States exchange rate, 2006–10 35

LIST OF FIGURES
Figure 1: United States advertising industry value: $ million, 2006–10 10
Figure 2: United States advertising industry segmentation I:% share, by value, 2010 11
Figure 3: United States advertising industry segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the advertising industry in the United States, 2010 13
Figure 5: Drivers of buyer power in the advertising industry in the United States, 2010 14
Figure 6: Drivers of supplier power in the advertising industry in the United States, 2010 15
Figure 7: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2010 16
Figure 8: Factors influencing the threat of substitutes in the advertising industry in the United States, 2010 17
Figure 9: Drivers of degree of rivalry in the advertising industry in the United States, 2010 18
Figure 10: WPP Group plc: revenues & profitability 23
Figure 11: WPP Group plc: assets & liabilities 23
Figure 12: Omnicom Group Inc.: revenues & profitability 27
Figure 13: Omnicom Group Inc.: assets & liabilities 27
Figure 14: Publicis Groupe SA: revenues & profitability 31
Figure 15: Publicis Groupe SA: assets & liabilities 32
Figure 16: United States advertising industry value forecast: $ million, 2010–15 33


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