TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Five Forces Analysis 13
6.1 Summary 13
6.2 Buyer Power 15
6.3 Supplier Power 16
6.4 New Entrants 17
6.5 Substitutes 19
6.6 Rivalry 20
CHAPTER 7 Leading Companies 21
7.1 Singapore Airlines Limited 21
7.2 Qantas Airways 24
7.3 Virgin Blue Holdings Limited 27
7.4 Air New Zealand Limited 29
CHAPTER 8 Market Forecasts 31
8.1 Market Value Forecast 31
8.2 Market Volume Forecast 32
CHAPTER 9 Macroeconomic Indicators 33
CHAPTER 10 Appendix 35
10.1 Methodology 35
10.2 Industry Associations 36
10.3 Related Datamonitor Research 36
LIST OF TABLES
Table 1: Australia Airlines Industry Value: $ billion, 2004-2008 9
Table 2: Australia Airlines Industry Volume: Passengers million, 2004-2008 10
Table 3: Australia Airlines Industry Segmentation I: % Share, by Volume, 2008 11
Table 4: Australia Airlines Industry Segmentation II: % Share, by Value, 2008 12
Table 5: Key Facts: Singapore Airlines Limited 21
Table 6: Key Financials: Singapore Airlines Limited 23
Table 7: Key Facts: Qantas Airways 24
Table 8: Key Financials: Qantas Airways 26
Table 9: Key Facts: Virgin Blue Holdings Limited 27
Table 10: Key Financials: Virgin Blue Holdings Limited 28
Table 11: Key Facts: Air New Zealand Limited 29
Table 12: Key Financials: Air New Zealand Limited 30
Table 13: Australia Airlines Industry Value Forecast: $ billion, 2008-2013 31
Table 14: Australia Airlines Industry Volume Forecast: Passengers million, 2008-2013 32
Table 15: Australia Size of Population (million) , 2004-2008 33
Table 16: Australia GDP (Constant 2000 Prices, $ billion), 2004-2008 33
Table 17: Australia Inflation, 2004-2008 33
Table 18: Australia Exchange Rate, 2004-2008 34
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