TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 21
LEADING COMPANIES 22
Quilmes Industrial S.A. 22
Grupo Penaflor 24
Compania Cervecerias Unidas SA 25
MARKET DISTRIBUTION 30
MARKET FORECASTS 31
Market value forecast 31
Market volume forecast 32
MACROECONOMIC INDICATORS 33
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38
LIST OF TABLES
Table 1: Argentina alcoholic drinks market value: $ million, 2005–09 10
Table 2: Argentina alcoholic drinks market volume: million liters, 2005–09 11
Table 3: Argentina alcoholic drinks market segmentation I:% share, by value, 2009 12
Table 4: Argentina alcoholic drinks market segmentation II: % share, by value, 2009 13
Table 5: Argentina alcoholic drinks market share: % share, by volume, 2009 14
Table 6: Quilmes Industrial S.A.: key facts 22
Table 7: Grupo Penaflor: key facts 24
Table 8: Compania Cervecerias Unidas SA: key facts 25
Table 9: Compania Cervecerias Unidas SA: key financials ($) 27
Table 10: Compania Cervecerias Unidas SA: key financials (CLP) 27
Table 11: Compania Cervecerias Unidas SA: key financial ratios 28
Table 12: Argentina alcoholic drinks market distribution: % share, by volume, 2009 30
Table 13: Argentina alcoholic drinks market value forecast: $ million, 2009–14 31
Table 14: Argentina alcoholic drinks market volume forecast: million liters, 2009–14 32
Table 15: Argentina size of population (million), 2005–09 33
Table 16: Argentina gdp (constant 2000 prices, $ billion), 2005–09 33
Table 17: Argentina gdp (current prices, $ billion), 2005–09 33
Table 18: Argentina inflation, 2005–09 34
Table 19: Argentina consumer price index (absolute), 2005–09 34
Table 20: Argentina exchange rate, 2005–09 34
LIST OF FIGURES
Figure 1: Argentina alcoholic drinks market value: $ million, 2005–09 10
Figure 2: Argentina alcoholic drinks market volume: million liters, 2005–09 11
Figure 3: Argentina alcoholic drinks market segmentation I:% share, by value, 2009 12
Figure 4: Argentina alcoholic drinks market segmentation II: % share, by value, 2009 13
Figure 5: Argentina alcoholic drinks market share: % share, by volume, 2009 14
Figure 6: Forces driving competition in the alcoholic drinks market in Argentina, 2009 15
Figure 7: Drivers of buyer power in the alcoholic drinks market in Argentina, 2009 16
Figure 8: Drivers of supplier power in the alcoholic drinks market in Argentina, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Argentina, 2009 18
Figure 10: Factors influencing the threat of substitutes in the alcoholic drinks market in Argentina, 2009 19
Figure 11: Drivers of degree of rivalry in the alcoholic drinks market in Argentina, 2009 21
Figure 12: Compania Cervecerias Unidas SA: revenues & profitability 28
Figure 13: Compania Cervecerias Unidas SA: assets & liabilities 29
Figure 14: Argentina alcoholic drinks market distribution: % share, by volume, 2009 30
Figure 15: Argentina alcoholic drinks market value forecast: $ million, 2009–14 31
Figure 16: Argentina alcoholic drinks market volume forecast: million liters, 2009–14 32
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