TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 21
LEADING COMPANIES 22
Foster's Group Ltd. 22
Lion Nathan 26
Diageo plc 30
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
LIST OF TABLES
Table 1: Australia alcoholic drinks market value: $ million, 2005–09 10
Table 2: Australia alcoholic drinks market volume: million liters, 2005–09 11
Table 3: Australia alcoholic drinks market segmentation I:% share, by value, 2009 12
Table 4: Australia alcoholic drinks market segmentation II: % share, by value, 2009 13
Table 5: Australia alcoholic drinks market share: % share, by volume, 2009 14
Table 6: Foster's Group Ltd.: key facts 22
Table 7: Foster's Group Ltd.: key financials ($) 23
Table 8: Foster's Group Ltd.: key financials (AUD) 24
Table 9: Foster's Group Ltd.: key financial ratios 24
Table 10: Lion Nathan: key facts 26
Table 11: Lion Nathan: key financials ($) 27
Table 12: Lion Nathan: key financials (AUD) 27
Table 13: Lion Nathan: key financial ratios 28
Table 14: Diageo plc: key facts 30
Table 15: Diageo plc: key financials ($) 32
Table 16: Diageo plc: key financials (£) 32
Table 17: Diageo plc: key financial ratios 33
Table 18: Australia alcoholic drinks market distribution: % share, by volume, 2009 35
Table 19: Australia alcoholic drinks market value forecast: $ million, 2009–14 36
Table 20: Australia alcoholic drinks market volume forecast: million liters, 2009–14 37
Table 21: Australia size of population (million), 2005–09 38
Table 22: Australia gdp (constant 2000 prices, $ billion), 2005–09 38
Table 23: Australia gdp (current prices, $ billion), 2005–09 38
Table 24: Australia inflation, 2005–09 39
Table 25: Australia consumer price index (absolute), 2005–09 39
Table 26: Australia exchange rate, 2005–09 39
LIST OF FIGURES
Figure 1: Australia alcoholic drinks market value: $ million, 2005–09 10
Figure 2: Australia alcoholic drinks market volume: million liters, 2005–09 11
Figure 3: Australia alcoholic drinks market segmentation I:% share, by value, 2009 12
Figure 4: Australia alcoholic drinks market segmentation II: % share, by value, 2009 13
Figure 5: Australia alcoholic drinks market share: % share, by volume, 2009 14
Figure 6: Forces driving competition in the alcoholic drinks market in Australia, 2009 15
Figure 7: Drivers of buyer power in the alcoholic drinks market in Australia, 2009 16
Figure 8: Drivers of supplier power in the alcoholic drinks market in Australia, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Australia, 2009 18
Figure 10: Factors influencing the threat of substitutes in the alcoholic drinks market in Australia, 2009 19
Figure 11: Drivers of degree of rivalry in the alcoholic drinks market in Australia, 2009 21
Figure 12: Foster's Group Ltd.: revenues & profitability 25
Figure 13: Foster's Group Ltd.: assets & liabilities 25
Figure 14: Lion Nathan: revenues & profitability 28
Figure 15: Lion Nathan: assets & liabilities 29
Figure 16: Diageo plc: revenues & profitability 33
Figure 17: Diageo plc: assets & liabilities 34
Figure 18: Australia alcoholic drinks market distribution: % share, by volume, 2009 35
Figure 19: Australia alcoholic drinks market value forecast: $ million, 2009–14 36
Figure 20: Australia alcoholic drinks market volume forecast: million liters, 2009–14 37
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