TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 21
LEADING COMPANIES 22
Anheuser-Busch InBev 22
Heineken N.V. 26
Haacht NV 31
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
Market volume forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
Table 1: Belgium alcoholic drinks market value: $ million, 2005–09 10
Table 2: Belgium alcoholic drinks market volume: million liters, 2005–09 11
Table 3: Belgium alcoholic drinks market segmentation I:% share, by value, 2009 12
Table 4: Belgium alcoholic drinks market segmentation II: % share, by value, 2009 13
Table 5: Belgium alcoholic drinks market share: % share, by volume, 2009 14
Table 6: Anheuser-Busch InBev: key facts 22
Table 7: Anheuser-Busch InBev: key financials ($) 24
Table 8: Anheuser-Busch InBev: key financials (€) 24
Table 9: Anheuser-Busch InBev: key financial ratios 24
Table 10: Heineken N.V.: key facts 26
Table 11: Heineken N.V.: key financials ($) 28
Table 12: Heineken N.V.: key financials (€) 28
Table 13: Heineken N.V.: key financial ratios 29
Table 14: Haacht NV: key facts 31
Table 15: Belgium alcoholic drinks market distribution: % share, by volume, 2009 32
Table 16: Belgium alcoholic drinks market value forecast: $ million, 2009–14 33
Table 17: Belgium alcoholic drinks market volume forecast: million liters, 2009–14 34
Table 18: Belgium size of population (million), 2005–09 35
Table 19: Belgium gdp (constant 2000 prices, $ billion), 2005–09 35
Table 20: Belgium gdp (current prices, $ billion), 2005–09 35
Table 21: Belgium inflation, 2005–09 36
Table 22: Belgium consumer price index (absolute), 2005–09 36
Table 23: Belgium exchange rate, 2005–09 36
LIST OF FIGURES
Figure 1: Belgium alcoholic drinks market value: $ million, 2005–09 10
Figure 2: Belgium alcoholic drinks market volume: million liters, 2005–09 11
Figure 3: Belgium alcoholic drinks market segmentation I:% share, by value, 2009 12
Figure 4: Belgium alcoholic drinks market segmentation II: % share, by value, 2009 13
Figure 5: Belgium alcoholic drinks market share: % share, by volume, 2009 14
Figure 6: Forces driving competition in the alcoholic drinks market in Belgium, 2009 15
Figure 7: Drivers of buyer power in the alcoholic drinks market in Belgium, 2009 16
Figure 8: Drivers of supplier power in the alcoholic drinks market in Belgium, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Belgium, 2009 18
Figure 10: Factors influencing the threat of substitutes in the alcoholic drinks market in Belgium, 2009 19
Figure 11: Drivers of degree of rivalry in the alcoholic drinks market in Belgium, 2009 21
Figure 12: Anheuser-Busch InBev: revenues & profitability 25
Figure 13: Anheuser-Busch InBev: assets & liabilities 25
Figure 14: Heineken N.V.: revenues & profitability 29
Figure 15: Heineken N.V.: assets & liabilities 30
Figure 16: Belgium alcoholic drinks market distribution: % share, by volume, 2009 32
Figure 17: Belgium alcoholic drinks market value forecast: $ million, 2009–14 33
Figure 18: Belgium alcoholic drinks market volume forecast: million liters, 2009–14 34
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