TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 21
LEADING COMPANIES 22
Anheuser-Busch InBev 22
Primo Schincariol 26
Cervejaria Petropolis SA 27
MARKET DISTRIBUTION 28
MARKET FORECASTS 29
Market value forecast 29
Market volume forecast 30
MACROECONOMIC INDICATORS 31
APPENDIX 33
Methodology 33
Industry associations 34
Related Datamonitor research 34
Disclaimer 35
ABOUT DATAMONITOR 36
Premium Reports 36
Summary Reports 36
Datamonitor consulting 36
LIST OF TABLES
Table 1: Brazil alcoholic drinks market value: $ million, 2005–09 10
Table 2: Brazil alcoholic drinks market volume: million liters, 2005–09 11
Table 3: Brazil alcoholic drinks market segmentation I:% share, by value, 2009 12
Table 4: Brazil alcoholic drinks market segmentation II: % share, by value, 2009 13
Table 5: Brazil alcoholic drinks market share: % share, by volume, 2009 14
Table 6: Anheuser-Busch InBev: key facts 22
Table 7: Anheuser-Busch InBev: key financials ($) 24
Table 8: Anheuser-Busch InBev: key financials (€) 24
Table 9: Anheuser-Busch InBev: key financial ratios 24
Table 10: Primo Schincariol: key facts 26
Table 11: Cervejaria Petropolis SA: key facts 27
Table 12: Brazil alcoholic drinks market distribution: % share, by volume, 2009 28
Table 13: Brazil alcoholic drinks market value forecast: $ million, 2009–14 29
Table 14: Brazil alcoholic drinks market volume forecast: million liters, 2009–14 30
Table 15: Brazil size of population (million), 2005–09 31
Table 16: Brazil gdp (constant 2000 prices, $ billion), 2005–09 31
Table 17: Brazil gdp (current prices, $ billion), 2005–09 31
Table 18: Brazil inflation, 2005–09 32
Table 19: Brazil consumer price index (absolute), 2005–09 32
Table 20: Brazil exchange rate, 2005–09 32
LIST OF FIGURES
Figure 1: Brazil alcoholic drinks market value: $ million, 2005–09 10
Figure 2: Brazil alcoholic drinks market volume: million liters, 2005–09 11
Figure 3: Brazil alcoholic drinks market segmentation I:% share, by value, 2009 12
Figure 4: Brazil alcoholic drinks market segmentation II: % share, by value, 2009 13
Figure 5: Brazil alcoholic drinks market share: % share, by volume, 2009 14
Figure 6: Forces driving competition in the alcoholic drinks market in Brazil, 2009 15
Figure 7: Drivers of buyer power in the alcoholic drinks market in Brazil, 2009 16
Figure 8: Drivers of supplier power in the alcoholic drinks market in Brazil, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Brazil, 2009 18
Figure 10: Factors influencing the threat of substitutes in the alcoholic drinks market in Brazil, 2009 19
Figure 11: Drivers of degree of rivalry in the alcoholic drinks market in Brazil, 2009 21
Figure 12: Anheuser-Busch InBev: revenues & profitability 25
Figure 13: Anheuser-Busch InBev: assets & liabilities 25
Figure 14: Brazil alcoholic drinks market distribution: % share, by volume, 2009 28
Figure 15: Brazil alcoholic drinks market value forecast: $ million, 2009–14 29
Figure 16: Brazil alcoholic drinks market volume forecast: million liters, 2009–14 30
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