TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 21
LEADING COMPANIES 22
Molson Coors Brewing Company 22
Anheuser-Busch InBev 26
Moosehead Brewing Co 30
MARKET DISTRIBUTION 31
MARKET FORECASTS 32
Market value forecast 32
Market volume forecast 33
MACROECONOMIC INDICATORS 34
APPENDIX 36
Methodology 36
Industry associations 37
Related Datamonitor research 37
Disclaimer 38
ABOUT DATAMONITOR 39
Premium Reports 39
Summary Reports 39
Datamonitor consulting 39
LIST OF TABLES
Table 1: Canada alcoholic drinks market value: $ million, 2005–09 10
Table 2: Canada alcoholic drinks market volume: million liters, 2005–09 11
Table 3: Canada alcoholic drinks market segmentation I:% share, by value, 2009 12
Table 4: Canada alcoholic drinks market segmentation II: % share, by value, 2009 13
Table 5: Canada alcoholic drinks market share: % share, by volume, 2009 14
Table 6: Molson Coors Brewing Company: key facts 22
Table 7: Molson Coors Brewing Company: key financials ($) 23
Table 8: Molson Coors Brewing Company: key financial ratios 24
Table 9: Anheuser-Busch InBev: key facts 26
Table 10: Anheuser-Busch InBev: key financials ($) 28
Table 11: Anheuser-Busch InBev: key financials (€) 28
Table 12: Anheuser-Busch InBev: key financial ratios 28
Table 13: Moosehead Brewing Co: key facts 30
Table 14: Canada alcoholic drinks market distribution: % share, by volume, 2009 31
Table 15: Canada alcoholic drinks market value forecast: $ million, 2009–14 32
Table 16: Canada alcoholic drinks market volume forecast: million liters, 2009–14 33
Table 17: Canada size of population (million), 2005–09 34
Table 18: Canada gdp (constant 2000 prices, $ billion), 2005–09 34
Table 19: Canada gdp (current prices, $ billion), 2005–09 34
Table 20: Canada inflation, 2005–09 35
Table 21: Canada consumer price index (absolute), 2005–09 35
Table 22: Canada exchange rate, 2005–09 35
LIST OF FIGURES
Figure 1: Canada alcoholic drinks market value: $ million, 2005–09 10
Figure 2: Canada alcoholic drinks market volume: million liters, 2005–09 11
Figure 3: Canada alcoholic drinks market segmentation I:% share, by value, 2009 12
Figure 4: Canada alcoholic drinks market segmentation II: % share, by value, 2009 13
Figure 5: Canada alcoholic drinks market share: % share, by volume, 2009 14
Figure 6: Forces driving competition in the alcoholic drinks market in Canada, 2009 15
Figure 7: Drivers of buyer power in the alcoholic drinks market in Canada, 2009 16
Figure 8: Drivers of supplier power in the alcoholic drinks market in Canada, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Canada, 2009 18
Figure 10: Factors influencing the threat of substitutes in the alcoholic drinks market in Canada, 2009 19
Figure 11: Drivers of degree of rivalry in the alcoholic drinks market in Canada, 2009 21
Figure 12: Molson Coors Brewing Company: revenues & profitability 24
Figure 13: Molson Coors Brewing Company: assets & liabilities 25
Figure 14: Anheuser-Busch InBev: revenues & profitability 29
Figure 15: Anheuser-Busch InBev: assets & liabilities 29
Figure 16: Canada alcoholic drinks market distribution: % share, by volume, 2009 31
Figure 17: Canada alcoholic drinks market value forecast: $ million, 2009–14 32
Figure 18: Canada alcoholic drinks market volume forecast: million liters, 2009–14 33
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