TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 21
LEADING COMPANIES 22
Compania Cervecerias Unidas SA 22
Concha y Toro 27
Vina Santa Rita 31
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: Chile alcoholic drinks market value: $ million, 2005–09 10
Table 2: Chile alcoholic drinks market volume: million liters, 2005–09 11
Table 3: Chile alcoholic drinks market segmentation I:% share, by value, 2009 12
Table 4: Chile alcoholic drinks market segmentation II: % share, by value, 2009 13
Table 5: Chile alcoholic drinks market share: % share, by volume, 2009 14
Table 6: Compania Cervecerias Unidas SA: key facts 22
Table 7: Compania Cervecerias Unidas SA: key financials ($) 24
Table 8: Compania Cervecerias Unidas SA: key financials (CLP) 24
Table 9: Compania Cervecerias Unidas SA: key financial ratios 25
Table 10: Concha y Toro: key facts 27
Table 11: Concha y Toro: key financials ($) 28
Table 12: Concha y Toro: key financials (CLP) 28
Table 13: Concha y Toro: key financial ratios 29
Table 14: Vina Santa Rita: key facts 31
Table 15: Vina Santa Rita: key financials ($) 31
Table 16: Vina Santa Rita: key financials (CLP) 32
Table 17: Vina Santa Rita: key financial ratios 32
Table 18: Chile alcoholic drinks market distribution: % share, by volume, 2009 34
Table 19: Chile alcoholic drinks market value forecast: $ million, 2009–14 35
Table 20: Chile alcoholic drinks market volume forecast: million liters, 2009–14 36
Table 21: Chile size of population (million), 2005–09 37
Table 22: Chile gdp (constant 2000 prices, $ billion), 2005–09 37
Table 23: Chile gdp (current prices, $ billion), 2005–09 37
Table 24: Chile inflation, 2005–09 38
Table 25: Chile consumer price index (absolute), 2005–09 38
Table 26: Chile exchange rate, 2005–09 38
LIST OF FIGURES
Figure 1: Chile alcoholic drinks market value: $ million, 2005–09 10
Figure 2: Chile alcoholic drinks market volume: million liters, 2005–09 11
Figure 3: Chile alcoholic drinks market segmentation I:% share, by value, 2009 12
Figure 4: Chile alcoholic drinks market segmentation II: % share, by value, 2009 13
Figure 5: Chile alcoholic drinks market share: % share, by volume, 2009 14
Figure 6: Forces driving competition in the alcoholic drinks market in Chile, 2009 15
Figure 7: Drivers of buyer power in the alcoholic drinks market in Chile, 2009 16
Figure 8: Drivers of supplier power in the alcoholic drinks market in Chile, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Chile, 2009 18
Figure 10: Factors influencing the threat of substitutes in the alcoholic drinks market in Chile, 2009 19
Figure 11: Drivers of degree of rivalry in the alcoholic drinks market in Chile, 2009 21
Figure 12: Compania Cervecerias Unidas SA: revenues & profitability 25
Figure 13: Compania Cervecerias Unidas SA: assets & liabilities 26
Figure 14: Concha y Toro: revenues & profitability 29
Figure 15: Concha y Toro: assets & liabilities 30
Figure 16: Vina Santa Rita: revenues & profitability 33
Figure 17: Vina Santa Rita: assets & liabilities 33
Figure 18: Chile alcoholic drinks market distribution: % share, by volume, 2009 34
Figure 19: Chile alcoholic drinks market value forecast: $ million, 2009–14 35
Figure 20: Chile alcoholic drinks market volume forecast: million liters, 2009–14 36
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