TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 21
LEADING COMPANIES 22
Anheuser-Busch InBev 22
SABMiller 26
Tsingtao Brewery Company Limited 30
MARKET DISTRIBUTION 33
MARKET FORECASTS 34
Market value forecast 34
Market volume forecast 35
MACROECONOMIC INDICATORS 36
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41
LIST OF TABLES
Table 1: China alcoholic drinks market value: $ million, 2005–09 10
Table 2: China alcoholic drinks market volume: million liters, 2005–09 11
Table 3: China alcoholic drinks market segmentation I:% share, by value, 2009 12
Table 4: China alcoholic drinks market segmentation II: % share, by value, 2009 13
Table 5: China alcoholic drinks market share: % share, by volume, 2009 14
Table 6: Anheuser-Busch InBev: key facts 22
Table 7: Anheuser-Busch InBev: key financials ($) 24
Table 8: Anheuser-Busch InBev: key financials (€) 24
Table 9: Anheuser-Busch InBev: key financial ratios 24
Table 10: SABMiller: key facts 26
Table 11: SABMiller: key financials ($) 28
Table 12: SABMiller: key financial ratios 28
Table 13: Tsingtao Brewery Company Limited: key facts 30
Table 14: Tsingtao Brewery Company Limited: key financials ($) 31
Table 15: Tsingtao Brewery Company Limited: key financials (CNY) 31
Table 16: Tsingtao Brewery Company Limited: key financial ratios 31
Table 17: China alcoholic drinks market distribution: % share, by volume, 2009 33
Table 18: China alcoholic drinks market value forecast: $ million, 2009–14 34
Table 19: China alcoholic drinks market volume forecast: million liters, 2009–14 35
Table 20: China size of population (million), 2005–09 36
Table 21: China gdp (constant 2000 prices, $ billion), 2005–09 36
Table 22: China gdp (current prices, $ billion), 2005–09 36
Table 23: China inflation, 2005–09 37
Table 24: China consumer price index (absolute), 2005–09 37
Table 25: China exchange rate, 2005–09 37
LIST OF FIGURES
Figure 1: China alcoholic drinks market value: $ million, 2005–09 10
Figure 2: China alcoholic drinks market volume: million liters, 2005–09 11
Figure 3: China alcoholic drinks market segmentation I:% share, by value, 2009 12
Figure 4: China alcoholic drinks market segmentation II: % share, by value, 2009 13
Figure 5: China alcoholic drinks market share: % share, by volume, 2009 14
Figure 6: Forces driving competition in the alcoholic drinks market in China, 2009 15
Figure 7: Drivers of buyer power in the alcoholic drinks market in China, 2009 16
Figure 8: Drivers of supplier power in the alcoholic drinks market in China, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the alcoholic drinks market in China, 2009 18
Figure 10: Factors influencing the threat of substitutes in the alcoholic drinks market in China, 2009 19
Figure 11: Drivers of degree of rivalry in the alcoholic drinks market in China, 2009 21
Figure 12: Anheuser-Busch InBev: revenues & profitability 25
Figure 13: Anheuser-Busch InBev: assets & liabilities 25
Figure 14: SABMiller: revenues & profitability 29
Figure 15: SABMiller: assets & liabilities 29
Figure 16: Tsingtao Brewery Company Limited: revenues & profitability 32
Figure 17: Tsingtao Brewery Company Limited: assets & liabilities 32
Figure 18: China alcoholic drinks market distribution: % share, by volume, 2009 33
Figure 19: China alcoholic drinks market value forecast: $ million, 2009–14 34
Figure 20: China alcoholic drinks market volume forecast: million liters, 2009–14 35
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