TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 21
LEADING COMPANIES 22
SABMiller 22
Diageo plc 26
Pernod Ricard 31
MARKET DISTRIBUTION 36
MARKET FORECASTS 37
Market value forecast 37
Market volume forecast 38
MACROECONOMIC INDICATORS 39
APPENDIX 41
Methodology 41
Industry associations 42
Related Datamonitor research 42
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
Table 1: Colombia alcoholic drinks market value: $ million, 2005–09 10
Table 2: Colombia alcoholic drinks market volume: million liters, 2005–09 11
Table 3: Colombia alcoholic drinks market segmentation I:% share, by value, 2009 12
Table 4: Colombia alcoholic drinks market segmentation II: % share, by value, 2009 13
Table 5: Colombia alcoholic drinks market share: % share, by volume, 2009 14
Table 6: SABMiller: key facts 22
Table 7: SABMiller: key financials ($) 24
Table 8: SABMiller: key financial ratios 24
Table 9: Diageo plc: key facts 26
Table 10: Diageo plc: key financials ($) 28
Table 11: Diageo plc: key financials (£) 28
Table 12: Diageo plc: key financial ratios 29
Table 13: Pernod Ricard: key facts 31
Table 14: Pernod Ricard: key financials ($) 33
Table 15: Pernod Ricard: key financials (€) 33
Table 16: Pernod Ricard: key financial ratios 34
Table 17: Colombia alcoholic drinks market distribution: % share, by volume, 2009 36
Table 18: Colombia alcoholic drinks market value forecast: $ million, 2009–14 37
Table 19: Colombia alcoholic drinks market volume forecast: million liters, 2009–14 38
Table 20: Colombia size of population (million), 2005–09 39
Table 21: Colombia gdp (constant 2000 prices, $ billion), 2005–09 39
Table 22: Colombia gdp (current prices, $ billion), 2005–09 39
Table 23: Colombia inflation, 2005–09 40
Table 24: Colombia consumer price index (absolute), 2005–09 40
Table 25: Colombia exchange rate, 2005–09 40
LIST OF FIGURES
Figure 1: Colombia alcoholic drinks market value: $ million, 2005–09 10
Figure 2: Colombia alcoholic drinks market volume: million liters, 2005–09 11
Figure 3: Colombia alcoholic drinks market segmentation I:% share, by value, 2009 12
Figure 4: Colombia alcoholic drinks market segmentation II: % share, by value, 2009 13
Figure 5: Colombia alcoholic drinks market share: % share, by volume, 2009 14
Figure 6: Forces driving competition in the alcoholic drinks market in Colombia, 2009 15
Figure 7: Drivers of buyer power in the alcoholic drinks market in Colombia, 2009 16
Figure 8: Drivers of supplier power in the alcoholic drinks market in Colombia, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Colombia, 2009 18
Figure 10: Factors influencing the threat of substitutes in the alcoholic drinks market in Colombia, 2009 19
Figure 11: Drivers of degree of rivalry in the alcoholic drinks market in Colombia, 2009 21
Figure 12: SABMiller: revenues & profitability 25
Figure 13: SABMiller: assets & liabilities 25
Figure 14: Diageo plc: revenues & profitability 29
Figure 15: Diageo plc: assets & liabilities 30
Figure 16: Pernod Ricard: revenues & profitability 34
Figure 17: Pernod Ricard: assets & liabilities 35
Figure 18: Colombia alcoholic drinks market distribution: % share, by volume, 2009 36
Figure 19: Colombia alcoholic drinks market value forecast: $ million, 2009–14 37
Figure 20: Colombia alcoholic drinks market volume forecast: million liters, 2009–14 38
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