Alcoholic Drinks in Denmark

Datamonitor's Alcoholic Drinks in Denmark industry profile is an essential resource for top-level data and analysis covering the Alcoholic Drinks industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Alcoholic Drinks in Denmark’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Alcoholic Drinks in Denmark

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The alcoholic drinks market consists of retail sale of beers, ciders & FABs, spirits and wines. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.

For the purpose of this report Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.


Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 21
LEADING COMPANIES 22
Carlsberg A/S 22
Royal Unibrew 27
Paul Sapin 31
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
Market volume forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40

LIST OF TABLES
Table 1: Denmark alcoholic drinks market value: $ million, 2005–09 10
Table 2: Denmark alcoholic drinks market volume: million liters, 2005–09 11
Table 3: Denmark alcoholic drinks market segmentation I:% share, by value, 2009 12
Table 4: Denmark alcoholic drinks market segmentation II: % share, by value, 2009 13
Table 5: Denmark alcoholic drinks market share: % share, by volume, 2009 14
Table 6: Carlsberg A/S: key facts 22
Table 7: Carlsberg A/S: key financials ($) 24
Table 8: Carlsberg A/S: key financials (DKK) 24
Table 9: Carlsberg A/S: key financial ratios 25
Table 10: Royal Unibrew: key facts 27
Table 11: Royal Unibrew: key financials ($) 28
Table 12: Royal Unibrew: key financials (DKK) 28
Table 13: Royal Unibrew: key financial ratios 29
Table 14: Paul Sapin: key facts 31
Table 15: Denmark alcoholic drinks market distribution: % share, by volume, 2009 32
Table 16: Denmark alcoholic drinks market value forecast: $ million, 2009–14 33
Table 17: Denmark alcoholic drinks market volume forecast: million liters, 2009–14 34
Table 18: Denmark size of population (million), 2005–09 35
Table 19: Denmark gdp (constant 2000 prices, $ billion), 2005–09 35
Table 20: Denmark gdp (current prices, $ billion), 2005–09 35
Table 21: Denmark inflation, 2005–09 36
Table 22: Denmark consumer price index (absolute), 2005–09 36
Table 23: Denmark exchange rate, 2005–09 36

LIST OF FIGURES
Figure 1: Denmark alcoholic drinks market value: $ million, 2005–09 10
Figure 2: Denmark alcoholic drinks market volume: million liters, 2005–09 11
Figure 3: Denmark alcoholic drinks market segmentation I:% share, by value, 2009 12
Figure 4: Denmark alcoholic drinks market segmentation II: % share, by value, 2009 13
Figure 5: Denmark alcoholic drinks market share: % share, by volume, 2009 14
Figure 6: Forces driving competition in the alcoholic drinks market in Denmark, 2009 15
Figure 7: Drivers of buyer power in the alcoholic drinks market in Denmark, 2009 16
Figure 8: Drivers of supplier power in the alcoholic drinks market in Denmark, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Denmark, 2009 18
Figure 10: Factors influencing the threat of substitutes in the alcoholic drinks market in Denmark, 2009 19
Figure 11: Drivers of degree of rivalry in the alcoholic drinks market in Denmark, 2009 21
Figure 12: Carlsberg A/S: revenues & profitability 25
Figure 13: Carlsberg A/S: assets & liabilities 26
Figure 14: Royal Unibrew: revenues & profitability 29
Figure 15: Royal Unibrew: assets & liabilities 30
Figure 16: Denmark alcoholic drinks market distribution: % share, by volume, 2009 32
Figure 17: Denmark alcoholic drinks market value forecast: $ million, 2009–14 33
Figure 18: Denmark alcoholic drinks market volume forecast: million liters, 2009–14 34


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