TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 21
LEADING COMPANIES 22
Kriter Patriarche 22
Carlsberg A/S 23
Heineken N.V. 28
MARKET DISTRIBUTION 33
MARKET FORECASTS 34
Market value forecast 34
Market volume forecast 35
MACROECONOMIC INDICATORS 36
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41
LIST OF TABLES
Table 1: France alcoholic drinks market value: $ million, 2005–09 10
Table 2: France alcoholic drinks market volume: million liters, 2005–09 11
Table 3: France alcoholic drinks market segmentation I:% share, by value, 2009 12
Table 4: France alcoholic drinks market segmentation II: % share, by value, 2009 13
Table 5: France alcoholic drinks market share: % share, by volume, 2009 14
Table 6: Kriter Patriarche: key facts 22
Table 7: Carlsberg A/S: key facts 23
Table 8: Carlsberg A/S: key financials ($) 25
Table 9: Carlsberg A/S: key financials (DKK) 25
Table 10: Carlsberg A/S: key financial ratios 26
Table 11: Heineken N.V.: key facts 28
Table 12: Heineken N.V.: key financials ($) 30
Table 13: Heineken N.V.: key financials (€) 30
Table 14: Heineken N.V.: key financial ratios 31
Table 15: France alcoholic drinks market distribution: % share, by volume, 2009 33
Table 16: France alcoholic drinks market value forecast: $ million, 2009–14 34
Table 17: France alcoholic drinks market volume forecast: million liters, 2009–14 35
Table 18: France size of population (million), 2005–09 36
Table 19: France gdp (constant 2000 prices, $ billion), 2005–09 36
Table 20: France gdp (current prices, $ billion), 2005–09 36
Table 21: France inflation, 2005–09 37
Table 22: France consumer price index (absolute), 2005–09 37
Table 23: France exchange rate, 2005–09 37
LIST OF FIGURES
Figure 1: France alcoholic drinks market value: $ million, 2005–09 10
Figure 2: France alcoholic drinks market volume: million liters, 2005–09 11
Figure 3: France alcoholic drinks market segmentation I:% share, by value, 2009 12
Figure 4: France alcoholic drinks market segmentation II: % share, by value, 2009 13
Figure 5: France alcoholic drinks market share: % share, by volume, 2009 14
Figure 6: Forces driving competition in the alcoholic drinks market in France, 2009 15
Figure 7: Drivers of buyer power in the alcoholic drinks market in France, 2009 16
Figure 8: Drivers of supplier power in the alcoholic drinks market in France, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the alcoholic drinks market in France, 2009 18
Figure 10: Factors influencing the threat of substitutes in the alcoholic drinks market in France, 2009 19
Figure 11: Drivers of degree of rivalry in the alcoholic drinks market in France, 2009 21
Figure 12: Carlsberg A/S: revenues & profitability 26
Figure 13: Carlsberg A/S: assets & liabilities 27
Figure 14: Heineken N.V.: revenues & profitability 31
Figure 15: Heineken N.V.: assets & liabilities 32
Figure 16: France alcoholic drinks market distribution: % share, by volume, 2009 33
Figure 17: France alcoholic drinks market value forecast: $ million, 2009–14 34
Figure 18: France alcoholic drinks market volume forecast: million liters, 2009–14 35
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