TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 21
LEADING COMPANIES 22
Asahi Breweries, Ltd. 22
Kirin Brewery Holdings Company 26
Suntory Limited 30
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
Market volume forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
Table 1: Japan alcoholic drinks market value: $ million, 2005–09 10
Table 2: Japan alcoholic drinks market volume: million liters, 2005–09 11
Table 3: Japan alcoholic drinks market segmentation I:% share, by value, 2009 12
Table 4: Japan alcoholic drinks market segmentation II: % share, by value, 2009 13
Table 5: Japan alcoholic drinks market share: % share, by volume, 2009 14
Table 6: Asahi Breweries, Ltd.: key facts 22
Table 7: Asahi Breweries, Ltd.: key financials ($) 24
Table 8: Asahi Breweries, Ltd.: key financials (JPY) 24
Table 9: Asahi Breweries, Ltd.: key financial ratios 24
Table 10: Kirin Brewery Holdings Company: key facts 26
Table 11: Kirin Brewery Holdings Company: key financials ($) 28
Table 12: Kirin Brewery Holdings Company: key financials (JPY) 28
Table 13: Kirin Brewery Holdings Company: key financial ratios 28
Table 14: Suntory Limited: key facts 30
Table 15: Japan alcoholic drinks market distribution: % share, by volume, 2009 32
Table 16: Japan alcoholic drinks market value forecast: $ million, 2009–14 33
Table 17: Japan alcoholic drinks market volume forecast: million liters, 2009–14 34
Table 18: Japan size of population (million), 2005–09 35
Table 19: Japan gdp (constant 2000 prices, $ billion), 2005–09 35
Table 20: Japan gdp (current prices, $ billion), 2005–09 35
Table 21: Japan inflation, 2005–09 36
Table 22: Japan consumer price index (absolute), 2005–09 36
Table 23: Japan exchange rate, 2005–09 36
LIST OF FIGURES
Figure 1: Japan alcoholic drinks market value: $ million, 2005–09 10
Figure 2: Japan alcoholic drinks market volume: million liters, 2005–09 11
Figure 3: Japan alcoholic drinks market segmentation I:% share, by value, 2009 12
Figure 4: Japan alcoholic drinks market segmentation II: % share, by value, 2009 13
Figure 5: Japan alcoholic drinks market share: % share, by volume, 2009 14
Figure 6: Forces driving competition in the alcoholic drinks market in Japan, 2009 15
Figure 7: Drivers of buyer power in the alcoholic drinks market in Japan, 2009 16
Figure 8: Drivers of supplier power in the alcoholic drinks market in Japan, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Japan, 2009 18
Figure 10: Factors influencing the threat of substitutes in the alcoholic drinks market in Japan, 2009 19
Figure 11: Drivers of degree of rivalry in the alcoholic drinks market in Japan, 2009 21
Figure 12: Asahi Breweries, Ltd.: revenues & profitability 25
Figure 13: Asahi Breweries, Ltd.: assets & liabilities 25
Figure 14: Kirin Brewery Holdings Company: revenues & profitability 29
Figure 15: Kirin Brewery Holdings Company: assets & liabilities 29
Figure 16: Japan alcoholic drinks market distribution: % share, by volume, 2009 32
Figure 17: Japan alcoholic drinks market value forecast: $ million, 2009–14 33
Figure 18: Japan alcoholic drinks market volume forecast: million liters, 2009–14 34
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