TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 21
LEADING COMPANIES 22
Grupo Modelo, SA de CV 22
FEMSA 26
Anheuser-Busch InBev 30
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: Mexico alcoholic drinks market value: $ million, 2005–09 10
Table 2: Mexico alcoholic drinks market volume: million liters, 2005–09 11
Table 3: Mexico alcoholic drinks market segmentation I:% share, by value, 2009 12
Table 4: Mexico alcoholic drinks market segmentation II: % share, by value, 2009 13
Table 5: Mexico alcoholic drinks market share: % share, by volume, 2009 14
Table 6: Grupo Modelo, SA de CV: key facts 22
Table 7: Grupo Modelo, SA de CV: key financials ($) 23
Table 8: Grupo Modelo, SA de CV: key financials (MXN) 23
Table 9: Grupo Modelo, SA de CV: key financial ratios 24
Table 10: FEMSA: key facts 26
Table 11: FEMSA: key financials ($) 27
Table 12: FEMSA: key financials (MXN) 27
Table 13: FEMSA: key financial ratios 28
Table 14: Anheuser-Busch InBev: key facts 30
Table 15: Anheuser-Busch InBev: key financials ($) 32
Table 16: Anheuser-Busch InBev: key financials (€) 32
Table 17: Anheuser-Busch InBev: key financial ratios 32
Table 18: Mexico alcoholic drinks market distribution: % share, by volume, 2009 34
Table 19: Mexico alcoholic drinks market value forecast: $ million, 2009–14 35
Table 20: Mexico alcoholic drinks market volume forecast: million liters, 2009–14 36
Table 21: Mexico size of population (million), 2005–09 37
Table 22: Mexico gdp (constant 2000 prices, $ billion), 2005–09 37
Table 23: Mexico gdp (current prices, $ billion), 2005–09 37
Table 24: Mexico inflation, 2005–09 38
Table 25: Mexico consumer price index (absolute), 2005–09 38
Table 26: Mexico exchange rate, 2005–09 38
LIST OF FIGURES
Figure 1: Mexico alcoholic drinks market value: $ million, 2005–09 10
Figure 2: Mexico alcoholic drinks market volume: million liters, 2005–09 11
Figure 3: Mexico alcoholic drinks market segmentation I:% share, by value, 2009 12
Figure 4: Mexico alcoholic drinks market segmentation II: % share, by value, 2009 13
Figure 5: Mexico alcoholic drinks market share: % share, by volume, 2009 14
Figure 6: Forces driving competition in the alcoholic drinks market in Mexico, 2009 15
Figure 7: Drivers of buyer power in the alcoholic drinks market in Mexico, 2009 16
Figure 8: Drivers of supplier power in the alcoholic drinks market in Mexico, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Mexico, 2009 18
Figure 10: Factors influencing the threat of substitutes in the alcoholic drinks market in Mexico, 2009 19
Figure 11: Drivers of degree of rivalry in the alcoholic drinks market in Mexico, 2009 21
Figure 12: Grupo Modelo, SA de CV: revenues & profitability 24
Figure 13: Grupo Modelo, SA de CV: assets & liabilities 25
Figure 14: FEMSA: revenues & profitability 28
Figure 15: FEMSA: assets & liabilities 29
Figure 16: Anheuser-Busch InBev: revenues & profitability 33
Figure 17: Anheuser-Busch InBev: assets & liabilities 33
Figure 18: Mexico alcoholic drinks market distribution: % share, by volume, 2009 34
Figure 19: Mexico alcoholic drinks market value forecast: $ million, 2009–14 35
Figure 20: Mexico alcoholic drinks market volume forecast: million liters, 2009–14 36
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