TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 21
LEADING COMPANIES 22
Heineken N.V. 22
SABMiller 27
Bavaria SA 31
MARKET DISTRIBUTION 33
MARKET FORECASTS 34
Market value forecast 34
Market volume forecast 35
MACROECONOMIC INDICATORS 36
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41
LIST OF TABLES
Table 1: Netherlands alcoholic drinks market value: $ million, 2005–09 10
Table 2: Netherlands alcoholic drinks market volume: million liters, 2005–09 11
Table 3: Netherlands alcoholic drinks market segmentation I:% share, by value, 2009 12
Table 4: Netherlands alcoholic drinks market segmentation II: % share, by value, 2009 13
Table 5: Netherlands alcoholic drinks market share: % share, by volume, 2009 14
Table 6: Heineken N.V.: key facts 22
Table 7: Heineken N.V.: key financials ($) 24
Table 8: Heineken N.V.: key financials (€) 24
Table 9: Heineken N.V.: key financial ratios 25
Table 10: SABMiller: key facts 27
Table 11: SABMiller: key financials ($) 29
Table 12: SABMiller: key financial ratios 29
Table 13: Bavaria SA: key facts 31
Table 14: Netherlands alcoholic drinks market distribution: % share, by volume, 2009 33
Table 15: Netherlands alcoholic drinks market value forecast: $ million, 2009–14 34
Table 16: Netherlands alcoholic drinks market volume forecast: million liters, 2009–14 35
Table 17: Netherlands size of population (million), 2005–09 36
Table 18: Netherlands gdp (constant 2000 prices, $ billion), 2005–09 36
Table 19: Netherlands gdp (current prices, $ billion), 2005–09 36
Table 20: Netherlands inflation, 2005–09 37
Table 21: Netherlands consumer price index (absolute), 2005–09 37
Table 22: Netherlands exchange rate, 2005–09 37
LIST OF FIGURES
Figure 1: Netherlands alcoholic drinks market value: $ million, 2005–09 10
Figure 2: Netherlands alcoholic drinks market volume: million liters, 2005–09 11
Figure 3: Netherlands alcoholic drinks market segmentation I:% share, by value, 2009 12
Figure 4: Netherlands alcoholic drinks market segmentation II: % share, by value, 2009 13
Figure 5: Netherlands alcoholic drinks market share: % share, by volume, 2009 14
Figure 6: Forces driving competition in the alcoholic drinks market in the Netherlands, 2009 15
Figure 7: Drivers of buyer power in the alcoholic drinks market in the Netherlands, 2009 16
Figure 8: Drivers of supplier power in the alcoholic drinks market in the Netherlands, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the alcoholic drinks market in the Netherlands, 2009 18
Figure 10: Factors influencing the threat of substitutes in the alcoholic drinks market in the Netherlands, 2009 19
Figure 11: Drivers of degree of rivalry in the alcoholic drinks market in the Netherlands, 2009 21
Figure 12: Heineken N.V.: revenues & profitability 25
Figure 13: Heineken N.V.: assets & liabilities 26
Figure 14: SABMiller: revenues & profitability 30
Figure 15: SABMiller: assets & liabilities 30
Figure 16: Netherlands alcoholic drinks market distribution: % share, by volume, 2009 33
Figure 17: Netherlands alcoholic drinks market value forecast: $ million, 2009–14 34
Figure 18: Netherlands alcoholic drinks market volume forecast: million liters, 2009–14 35
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