Alcoholic Drinks - North America (NAFTA) Industry Guide

Datamonitor's Alcoholic Drinks - North America (NAFTA) Industry Guide is an essential resource for top-level data and analysis covering the Alcoholic Drinks industry in each of the North American Free Trade Agreement (United States, Canada, and Mexico) countries. The report includes easily comparable data on market value, volume, segmentation and market share, plus full five year market forecasts. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Compares data from the US, Canada and Mexico, alongside individual chapters on each country. .

* Includes a five-year forecast of the industry

Highlights

The NAFTA Alcoholic Drinks market reaches a value of $189.2 billion in 2008.

The US is the leading country among the NAFTA bloc, with market revenues of $151.5 billion in 2008

Mexico was the fastest growing country, with a CAGR of 3% over the 2004–2008 period.


Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The alcohol drinks market consists of beers, ciders & FABs, spirits and wines. The market is valued according to retail selling price (RSP) and includes any applicable taxes.

Report Highlights

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TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION 11
1.1 What is this report about? 11
1.2 Who is the target reader? 11
1.3 How to use this report 11
1.4 Definitions 11
CHAPTER 2 NAFTA COUNTRIES ALCOHOLIC DRINKS INDUSTRY OUTLOOK 12
CHAPTER 3 ALCOHOLIC DRINKS IN THE UNITED STATES 15
3.1 Market Overview 15
3.2 Market Value 17
3.3 Market Volume 18
3.4 Market Segmentation I 19
3.5 Market Segmentation II 20
3.6 Market Share 21
3.7 Five Forces Analysis 22
3.8 Leading Companies 30
3.9 Distribution 39
3.10 Market Forecasts 40
3.11 Macroeconomic Indicators 42
CHAPTER 4 ALCOHOLIC DRINKS IN MEXICO 43
4.1 Market Overview 43
4.2 Market Value 45
4.3 Market Volume 46
4.4 Market Segmentation I 47
4.5 Market Segmentation II 48
4.6 Market Share 49
4.7 Five Forces Analysis 50
4.8 Leading Companies 59
4.9 Distribution 67
4.10 Market Forecasts 68
4.11 Macroeconomic Indicators 70
CHAPTER 5 ALCOHOLIC DRINKS IN CANADA 72
5.1 Market Overview 72
5.2 Market Value 74
5.3 Market Volume 75
5.4 Market Segmentation I 76
5.5 Market Segmentation II 77
5.6 Market Share 78
5.7 Five Forces Analysis 79
5.8 Leading Companies 88
5.9 Distribution 95
5.10 Market Forecasts 96
5.11 Macroeconomic Indicators 98
CHAPTER 6 APPENDIX 100
6.1 Data Research Methodology 100

LIST OF TABLES
Table 1: NAFTA countries alcoholic drinks industry, revenue ($bn) 2004–13 12
Table 2: NAFTA countries alcoholic drinks industry, revenue ($bn) 2004–08 13
Table 3: NAFTA countries alcoholic drinks industry forecast, revenue ($bn) 2008–13 14
Table 4: United States Alcoholic Drinks Market Value: $ billion, 2004-2008 17
Table 5: United States Alcoholic Drinks Market Volume: Liters billion, 2004-2008 18
Table 6: United States Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 19
Table 7: United States Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 20
Table 8: United States Alcoholic Drinks Market Share: % Share, by Volume, 2008 21
Table 9: Key Facts: Anheuser-Busch InBev NV/SA 30
Table 10: Key Financials: Anheuser-Busch InBev NV/SA 32
Table 11: Key Facts: SABMiller Plc 33
Table 12: Key Financials: SABMiller Plc 35
Table 13: Key Facts: Molson Coors Brewing Company 36
Table 14: Key Financials: Molson Coors Brewing Company 38
Table 15: United States Alcoholic Drinks Distribution: % Share, by Volume, 2008 39
Table 16: United States Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 40
Table 17: United States Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 41
Table 18: United States Size of Population (million) , 2004-2008 42
Table 19: United States GDP (Constant 2000 Prices, $ billion), 2004-2008 42
Table 20: United States Inflation, 2004-2008 42
Table 21: Mexico Alcoholic Drinks Market Value: $ billion, 2004-2008 45
Table 22: Mexico Alcoholic Drinks Market Volume: Liters million, 2004-2008 46
Table 23: Mexico Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 47
Table 24: Mexico Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 48
Table 25: Mexico Alcoholic Drinks Market Share: % Share, by Volume, 2008 49
Table 26: Key Facts: Grupo Modelo S.A.B. de C.V. 59
Table 27: Key Financials: Grupo Modelo S.A.B. de C.V. 60
Table 28: Key Facts: FEMSA 61
Table 29: Key Financials: FEMSA 62
Table 30: Key Facts: Anheuser-Busch InBev NV/SA 64
Table 31: Key Financials: Anheuser-Busch InBev NV/SA 66
Table 32: Mexico Alcoholic Drinks Distribution: % Share, by Volume, 2008 67
Table 33: Mexico Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 68
Table 34: Mexico Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 69
Table 35: Mexico Size of Population (million) , 2004-2008 70
Table 36: Mexico GDP (Constant 2000 Prices, $ billion), 2004-2008 70
Table 37: Mexico Inflation, 2004-2008 71
Table 38: Mexico Exchange Rate, 2004-2008 71
Table 39: Canada Alcoholic Drinks Market Value: $ billion, 2004-2008 74
Table 40: Canada Alcoholic Drinks Market Volume: Liters million, 2004-2008 75
Table 41: Canada Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 76
Table 42: Canada Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 77
Table 43: Canada Alcoholic Drinks Market Share: % Share, by Volume, 2008 78
Table 44: Key Facts: Molson Coors Brewing Company 88
Table 45: Key Financials: Molson Coors Brewing Company 90
Table 46: Key Facts: Anheuser-Busch InBev NV/SA 91
Table 47: Key Financials: Anheuser-Busch InBev NV/SA 92
Table 48: Key Facts: Moosehead Brewing Co 94
Table 49: Canada Alcoholic Drinks Distribution: % Share, by Volume, 2008 95
Table 50: Canada Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 96
Table 51: Canada Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 97
Table 52: Canada Size of Population (million) , 2004-2008 98
Table 53: Canada GDP (Constant 2000 Prices, $ billion), 2004-2008 98
Table 54: Canada Inflation, 2004-2008 99
Table 55: Canada Exchange Rate, 2004-2008 99


LIST OF FIGURES
Figure 1: NAFTA countries alcoholic drinks industry, revenue ($bn) 2004–13 12
Figure 2: NAFTA countries alcoholic drinks industry, revenue ($bn) 2004–08 13
Figure 3: NAFTA countries alcoholic drinks industry forecast, revenue ($bn) 2008–13 14
Figure 4: United States Alcoholic Drinks Market Value: $ billion, 2004-2008 17
Figure 5: United States Alcoholic Drinks Market Volume: Liters billion, 2004-2008 18
Figure 6: United States Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 19
Figure 7: United States Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 20
Figure 8: United States Alcoholic Drinks Market Share: % Share, by Volume, 2008 21
Figure 9: Forces Driving Competition in the Alcoholic Drinks Market in the United States, 2008 22
Figure 10: Drivers of Buyer Power in the Alcoholic Drinks Market in the United States, 2008 24
Figure 11: Drivers of Supplier Power in the Alcoholic Drinks Market in the United States, 2008 26
Figure 12: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in the United States, 2008 27
Figure 13: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in the United States, 2008 28
Figure 14: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in the United States, 2008 29
Figure 15: Revenues & Profitability: Anheuser-Busch InBev NV/SA 32
Figure 16: Revenues & Profitability: SABMiller Plc 35
Figure 17: Revenues & Profitability: Molson Coors Brewing Company 38
Figure 18: United States Alcoholic Drinks Distribution: % Share, by Volume, 2008 39
Figure 19: United States Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 40
Figure 20: United States Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 41
Figure 21: Mexico Alcoholic Drinks Market Value: $ billion, 2004-2008 45
Figure 22: Mexico Alcoholic Drinks Market Volume: Liters million, 2004-2008 46
Figure 23: Mexico Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 47
Figure 24: Mexico Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 48
Figure 25: Mexico Alcoholic Drinks Market Share: % Share, by Volume, 2008 49
Figure 26: Forces Driving Competition in the Alcoholic Drinks Market in Mexico, 2008 50
Figure 27: Drivers of Buyer Power in the Alcoholic Drinks Market in Mexico, 2008 52
Figure 28: Drivers of Supplier Power in the Alcoholic Drinks Market in Mexico, 2008 54
Figure 29: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Mexico, 2008 56
Figure 30: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Mexico, 2008 57
Figure 31: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Mexico, 2008 58
Figure 32: Revenues & Profitability: Grupo Modelo S.A.B. de C.V. 60
Figure 33: Revenues & Profitability: FEMSA 63
Figure 34: Revenues & Profitability: Anheuser-Busch InBev NV/SA 66
Figure 35: Mexico Alcoholic Drinks Distribution: % Share, by Volume, 2008 67
Figure 36: Mexico Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 68
Figure 37: Mexico Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 69
Figure 38: Canada Alcoholic Drinks Market Value: $ billion, 2004-2008 74
Figure 39: Canada Alcoholic Drinks Market Volume: Liters million, 2004-2008 75
Figure 40: Canada Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 76
Figure 41: Canada Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 77
Figure 42: Canada Alcoholic Drinks Market Share: % Share, by Volume, 2008 78
Figure 43: Forces Driving Competition in the Alcoholic Drinks Market in Canada, 2008 79
Figure 44: Drivers of Buyer Power in the Alcoholic Drinks Market in Canada, 2008 81
Figure 45: Drivers of Supplier Power in the Alcoholic Drinks Market in Canada, 2008 83
Figure 46: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Canada, 2008 85
Figure 47: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Canada, 2008 86
Figure 48: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Canada, 2008 87
Figure 49: Revenues & Profitability: Molson Coors Brewing Company 90
Figure 50: Revenues & Profitability: Anheuser-Busch InBev NV/SA 93
Figure 51: Canada Alcoholic Drinks Distribution: % Share, by Volume, 2008 95
Figure 52: Canada Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 96
Figure 53: Canada Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 97



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LIST OF TABLES
Table 1: NAFTA countries alcoholic drinks industry, revenue ($bn) 2004–13 12
Table 2: NAFTA countries alcoholic drinks industry, revenue ($bn) 2004–08 13
Table 3: NAFTA countries alcoholic drinks industry forecast, revenue ($bn) 2008–13 14
Table 4: United States Alcoholic Drinks Market Value: $ billion, 2004-2008 17
Table 5: United States Alcoholic Drinks Market Volume: Liters billion, 2004-2008 18
Table 6: United States Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 19
Table 7: United States Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 20
Table 8: United States Alcoholic Drinks Market Share: % Share, by Volume, 2008 21
Table 9: Key Facts: Anheuser-Busch InBev NV/SA 30
Table 10: Key Financials: Anheuser-Busch InBev NV/SA 32
Table 11: Key Facts: SABMiller Plc 33
Table 12: Key Financials: SABMiller Plc 35
Table 13: Key Facts: Molson Coors Brewing Company 36
Table 14: Key Financials: Molson Coors Brewing Company 38
Table 15: United States Alcoholic Drinks Distribution: % Share, by Volume, 2008 39
Table 16: United States Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 40
Table 17: United States Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 41
Table 18: United States Size of Population (million) , 2004-2008 42
Table 19: United States GDP (Constant 2000 Prices, $ billion), 2004-2008 42
Table 20: United States Inflation, 2004-2008 42
Table 21: Mexico Alcoholic Drinks Market Value: $ billion, 2004-2008 45
Table 22: Mexico Alcoholic Drinks Market Volume: Liters million, 2004-2008 46
Table 23: Mexico Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 47
Table 24: Mexico Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 48
Table 25: Mexico Alcoholic Drinks Market Share: % Share, by Volume, 2008 49
Table 26: Key Facts: Grupo Modelo S.A.B. de C.V. 59
Table 27: Key Financials: Grupo Modelo S.A.B. de C.V. 60
Table 28: Key Facts: FEMSA 61
Table 29: Key Financials: FEMSA 62
Table 30: Key Facts: Anheuser-Busch InBev NV/SA 64
Table 31: Key Financials: Anheuser-Busch InBev NV/SA 66
Table 32: Mexico Alcoholic Drinks Distribution: % Share, by Volume, 2008 67
Table 33: Mexico Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 68
Table 34: Mexico Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 69
Table 35: Mexico Size of Population (million) , 2004-2008 70
Table 36: Mexico GDP (Constant 2000 Prices, $ billion), 2004-2008 70
Table 37: Mexico Inflation, 2004-2008 71
Table 38: Mexico Exchange Rate, 2004-2008 71
Table 39: Canada Alcoholic Drinks Market Value: $ billion, 2004-2008 74
Table 40: Canada Alcoholic Drinks Market Volume: Liters million, 2004-2008 75
Table 41: Canada Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 76
Table 42: Canada Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 77
Table 43: Canada Alcoholic Drinks Market Share: % Share, by Volume, 2008 78
Table 44: Key Facts: Molson Coors Brewing Company 88
Table 45: Key Financials: Molson Coors Brewing Company 90
Table 46: Key Facts: Anheuser-Busch InBev NV/SA 91
Table 47: Key Financials: Anheuser-Busch InBev NV/SA 92
Table 48: Key Facts: Moosehead Brewing Co 94
Table 49: Canada Alcoholic Drinks Distribution: % Share, by Volume, 2008 95
Table 50: Canada Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 96
Table 51: Canada Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 97
Table 52: Canada Size of Population (million) , 2004-2008 98
Table 53: Canada GDP (Constant 2000 Prices, $ billion), 2004-2008 98
Table 54: Canada Inflation, 2004-2008 99
Table 55: Canada Exchange Rate, 2004-2008 99



LIST OF FIGURES
Figure 1: NAFTA countries alcoholic drinks industry, revenue ($bn) 2004–13 12
Figure 2: NAFTA countries alcoholic drinks industry, revenue ($bn) 2004–08 13
Figure 3: NAFTA countries alcoholic drinks industry forecast, revenue ($bn) 2008–13 14
Figure 4: United States Alcoholic Drinks Market Value: $ billion, 2004-2008 17
Figure 5: United States Alcoholic Drinks Market Volume: Liters billion, 2004-2008 18
Figure 6: United States Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 19
Figure 7: United States Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 20
Figure 8: United States Alcoholic Drinks Market Share: % Share, by Volume, 2008 21
Figure 9: Forces Driving Competition in the Alcoholic Drinks Market in the United States, 2008 22
Figure 10: Drivers of Buyer Power in the Alcoholic Drinks Market in the United States, 2008 24
Figure 11: Drivers of Supplier Power in the Alcoholic Drinks Market in the United States, 2008 26
Figure 12: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in the United States, 2008 27
Figure 13: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in the United States, 2008 28
Figure 14: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in the United States, 2008 29
Figure 15: Revenues & Profitability: Anheuser-Busch InBev NV/SA 32
Figure 16: Revenues & Profitability: SABMiller Plc 35
Figure 17: Revenues & Profitability: Molson Coors Brewing Company 38
Figure 18: United States Alcoholic Drinks Distribution: % Share, by Volume, 2008 39
Figure 19: United States Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 40
Figure 20: United States Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 41
Figure 21: Mexico Alcoholic Drinks Market Value: $ billion, 2004-2008 45
Figure 22: Mexico Alcoholic Drinks Market Volume: Liters million, 2004-2008 46
Figure 23: Mexico Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 47
Figure 24: Mexico Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 48
Figure 25: Mexico Alcoholic Drinks Market Share: % Share, by Volume, 2008 49
Figure 26: Forces Driving Competition in the Alcoholic Drinks Market in Mexico, 2008 50
Figure 27: Drivers of Buyer Power in the Alcoholic Drinks Market in Mexico, 2008 52
Figure 28: Drivers of Supplier Power in the Alcoholic Drinks Market in Mexico, 2008 54
Figure 29: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Mexico, 2008 56
Figure 30: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Mexico, 2008 57
Figure 31: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Mexico, 2008 58
Figure 32: Revenues & Profitability: Grupo Modelo S.A.B. de C.V. 60
Figure 33: Revenues & Profitability: FEMSA 63
Figure 34: Revenues & Profitability: Anheuser-Busch InBev NV/SA 66
Figure 35: Mexico Alcoholic Drinks Distribution: % Share, by Volume, 2008 67
Figure 36: Mexico Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 68
Figure 37: Mexico Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 69
Figure 38: Canada Alcoholic Drinks Market Value: $ billion, 2004-2008 74
Figure 39: Canada Alcoholic Drinks Market Volume: Liters million, 2004-2008 75
Figure 40: Canada Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 76
Figure 41: Canada Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 77
Figure 42: Canada Alcoholic Drinks Market Share: % Share, by Volume, 2008 78
Figure 43: Forces Driving Competition in the Alcoholic Drinks Market in Canada, 2008 79
Figure 44: Drivers of Buyer Power in the Alcoholic Drinks Market in Canada, 2008 81
Figure 45: Drivers of Supplier Power in the Alcoholic Drinks Market in Canada, 2008 83
Figure 46: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Canada, 2008 85
Figure 47: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Canada, 2008 86
Figure 48: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Canada, 2008 87
Figure 49: Revenues & Profitability: Molson Coors Brewing Company 90
Figure 50: Revenues & Profitability: Anheuser-Busch InBev NV/SA 93
Figure 51: Canada Alcoholic Drinks Distribution: % Share, by Volume, 2008 95
Figure 52: Canada Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 96
Figure 53: Canada Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 97


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