TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 21
LEADING COMPANIES 22
Carlsberg A/S 22
Anheuser-Busch InBev 27
Heineken N.V. 31
MARKET DISTRIBUTION 36
MARKET FORECASTS 37
Market value forecast 37
Market volume forecast 38
MACROECONOMIC INDICATORS 39
APPENDIX 41
Methodology 41
Industry associations 42
Related Datamonitor research 42
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
Table 1: Russia alcoholic drinks market value: $ million, 2005–09 10
Table 2: Russia alcoholic drinks market volume: million liters, 2005–09 11
Table 3: Russia alcoholic drinks market segmentation I:% share, by value, 2009 12
Table 4: Russia alcoholic drinks market segmentation II: % share, by value, 2009 13
Table 5: Russia alcoholic drinks market share: % share, by volume, 2009 14
Table 6: Carlsberg A/S: key facts 22
Table 7: Carlsberg A/S: key financials ($) 24
Table 8: Carlsberg A/S: key financials (DKK) 24
Table 9: Carlsberg A/S: key financial ratios 25
Table 10: Anheuser-Busch InBev: key facts 27
Table 11: Anheuser-Busch InBev: key financials ($) 29
Table 12: Anheuser-Busch InBev: key financials (€) 29
Table 13: Anheuser-Busch InBev: key financial ratios 29
Table 14: Heineken N.V.: key facts 31
Table 15: Heineken N.V.: key financials ($) 33
Table 16: Heineken N.V.: key financials (€) 33
Table 17: Heineken N.V.: key financial ratios 34
Table 18: Russia alcoholic drinks market distribution: % share, by volume, 2009 36
Table 19: Russia alcoholic drinks market value forecast: $ million, 2009–14 37
Table 20: Russia alcoholic drinks market volume forecast: million liters, 2009–14 38
Table 21: Russia size of population (million), 2005–09 39
Table 22: Russia gdp (constant 2000 prices, $ billion), 2005–09 39
Table 23: Russia gdp (current prices, $ billion), 2005–09 39
Table 24: Russia inflation, 2005–09 40
Table 25: Russia consumer price index (absolute), 2005–09 40
Table 26: Russia exchange rate, 2005–09 40
LIST OF FIGURES
Figure 1: Russia alcoholic drinks market value: $ million, 2005–09 10
Figure 2: Russia alcoholic drinks market volume: million liters, 2005–09 11
Figure 3: Russia alcoholic drinks market segmentation I:% share, by value, 2009 12
Figure 4: Russia alcoholic drinks market segmentation II: % share, by value, 2009 13
Figure 5: Russia alcoholic drinks market share: % share, by volume, 2009 14
Figure 6: Forces driving competition in the alcoholic drinks market in Russia, 2009 15
Figure 7: Drivers of buyer power in the alcoholic drinks market in Russia, 2009 16
Figure 8: Drivers of supplier power in the alcoholic drinks market in Russia, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Russia, 2009 18
Figure 10: Factors influencing the threat of substitutes in the alcoholic drinks market in Russia, 2009 19
Figure 11: Drivers of degree of rivalry in the alcoholic drinks market in Russia, 2009 21
Figure 12: Carlsberg A/S: revenues & profitability 25
Figure 13: Carlsberg A/S: assets & liabilities 26
Figure 14: Anheuser-Busch InBev: revenues & profitability 30
Figure 15: Anheuser-Busch InBev: assets & liabilities 30
Figure 16: Heineken N.V.: revenues & profitability 34
Figure 17: Heineken N.V.: assets & liabilities 35
Figure 18: Russia alcoholic drinks market distribution: % share, by volume, 2009 36
Figure 19: Russia alcoholic drinks market value forecast: $ million, 2009–14 37
Figure 20: Russia alcoholic drinks market volume forecast: million liters, 2009–14 38
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