TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 21
LEADING COMPANIES 22
Hite Brewery 22
Anheuser-Busch InBev 23
Jinro Co.,Ltd 27
MARKET DISTRIBUTION 28
MARKET FORECASTS 29
Market value forecast 29
Market volume forecast 30
MACROECONOMIC INDICATORS 31
APPENDIX 33
Methodology 33
Industry associations 34
Related Datamonitor research 34
Disclaimer 35
ABOUT DATAMONITOR 36
Premium Reports 36
Summary Reports 36
Datamonitor consulting 36
LIST OF TABLES
Table 1: South Korea alcoholic drinks market value: $ million, 2005–09 10
Table 2: South Korea alcoholic drinks market volume: million liters, 2005–09 11
Table 3: South Korea alcoholic drinks market segmentation I:% share, by value, 2009 12
Table 4: South Korea alcoholic drinks market segmentation II: % share, by value, 2009 13
Table 5: South Korea alcoholic drinks market share: % share, by volume, 2009 14
Table 6: Hite Brewery: key facts 22
Table 7: Anheuser-Busch InBev: key facts 23
Table 8: Anheuser-Busch InBev: key financials ($) 24
Table 9: Anheuser-Busch InBev: key financials (€) 25
Table 10: Anheuser-Busch InBev: key financial ratios 25
Table 11: Jinro Co.,Ltd: key facts 27
Table 12: South Korea alcoholic drinks market distribution: % share, by volume, 2009 28
Table 13: South Korea alcoholic drinks market value forecast: $ million, 2009–14 29
Table 14: South Korea alcoholic drinks market volume forecast: million liters, 2009–14 30
Table 15: South Korea size of population (million), 2005–09 31
Table 16: South Korea gdp (constant 2000 prices, $ billion), 2005–09 31
Table 17: South Korea gdp (current prices, $ billion), 2005–09 31
Table 18: South Korea inflation, 2005–09 32
Table 19: South Korea consumer price index (absolute), 2005–09 32
Table 20: South Korea exchange rate, 2005–09 32
LIST OF FIGURES
Figure 1: South Korea alcoholic drinks market value: $ million, 2005–09 10
Figure 2: South Korea alcoholic drinks market volume: million liters, 2005–09 11
Figure 3: South Korea alcoholic drinks market segmentation I:% share, by value, 2009 12
Figure 4: South Korea alcoholic drinks market segmentation II: % share, by value, 2009 13
Figure 5: South Korea alcoholic drinks market share: % share, by volume, 2009 14
Figure 6: Forces driving competition in the alcoholic drinks market in South Korea, 2009 15
Figure 7: Drivers of buyer power in the alcoholic drinks market in South Korea, 2009 16
Figure 8: Drivers of supplier power in the alcoholic drinks market in South Korea, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the alcoholic drinks market in South Korea, 2009 18
Figure 10: Factors influencing the threat of substitutes in the alcoholic drinks market in South Korea, 2009 19
Figure 11: Drivers of degree of rivalry in the alcoholic drinks market in South Korea, 2009 21
Figure 12: Anheuser-Busch InBev: revenues & profitability 26
Figure 13: Anheuser-Busch InBev: assets & liabilities 26
Figure 14: South Korea alcoholic drinks market distribution: % share, by volume, 2009 28
Figure 15: South Korea alcoholic drinks market value forecast: $ million, 2009–14 29
Figure 16: South Korea alcoholic drinks market volume forecast: million liters, 2009–14 30
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