TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 21
LEADING COMPANIES 22
Grupo Mahou-San Miguel 22
Heineken N.V. 23
S.A. DAMM 28
MARKET DISTRIBUTION 29
MARKET FORECASTS 30
Market value forecast 30
Market volume forecast 31
MACROECONOMIC INDICATORS 32
APPENDIX 34
Methodology 34
Industry associations 35
Related Datamonitor research 35
Disclaimer 36
ABOUT DATAMONITOR 37
Premium Reports 37
Summary Reports 37
Datamonitor consulting 37
LIST OF TABLES
Table 1: Spain alcoholic drinks market value: $ million, 2005–09 10
Table 2: Spain alcoholic drinks market volume: million liters, 2005–09 11
Table 3: Spain alcoholic drinks market segmentation I:% share, by value, 2009 12
Table 4: Spain alcoholic drinks market segmentation II: % share, by value, 2009 13
Table 5: Spain alcoholic drinks market share: % share, by volume, 2009 14
Table 6: Grupo Mahou-San Miguel: key facts 22
Table 7: Heineken N.V.: key facts 23
Table 8: Heineken N.V.: key financials ($) 25
Table 9: Heineken N.V.: key financials (€) 25
Table 10: Heineken N.V.: key financial ratios 26
Table 11: S.A. DAMM: key facts 28
Table 12: Spain alcoholic drinks market distribution: % share, by volume, 2009 29
Table 13: Spain alcoholic drinks market value forecast: $ million, 2009–14 30
Table 14: Spain alcoholic drinks market volume forecast: million liters, 2009–14 31
Table 15: Spain size of population (million), 2005–09 32
Table 16: Spain gdp (constant 2000 prices, $ billion), 2005–09 32
Table 17: Spain gdp (current prices, $ billion), 2005–09 32
Table 18: Spain inflation, 2005–09 33
Table 19: Spain consumer price index (absolute), 2005–09 33
Table 20: Spain exchange rate, 2005–09 33
LIST OF FIGURES
Figure 1: Spain alcoholic drinks market value: $ million, 2005–09 10
Figure 2: Spain alcoholic drinks market volume: million liters, 2005–09 11
Figure 3: Spain alcoholic drinks market segmentation I:% share, by value, 2009 12
Figure 4: Spain alcoholic drinks market segmentation II: % share, by value, 2009 13
Figure 5: Spain alcoholic drinks market share: % share, by volume, 2009 14
Figure 6: Forces driving competition in the alcoholic drinks market in Spain, 2009 15
Figure 7: Drivers of buyer power in the alcoholic drinks market in Spain, 2009 16
Figure 8: Drivers of supplier power in the alcoholic drinks market in Spain, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Spain, 2009 18
Figure 10: Factors influencing the threat of substitutes in the alcoholic drinks market in Spain, 2009 19
Figure 11: Drivers of degree of rivalry in the alcoholic drinks market in Spain, 2009 21
Figure 12: Heineken N.V.: revenues & profitability 26
Figure 13: Heineken N.V.: assets & liabilities 27
Figure 14: Spain alcoholic drinks market distribution: % share, by volume, 2009 29
Figure 15: Spain alcoholic drinks market value forecast: $ million, 2009–14 30
Figure 16: Spain alcoholic drinks market volume forecast: million liters, 2009–14 31
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