TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 22
LEADING COMPANIES 23
Carlsberg A/S 23
Kopparbergs Brewery 28
Spendrups Bryggeri Ab 31
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
Market volume forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
Table 1: Sweden alcoholic drinks market value: $ million, 2005–09 10
Table 2: Sweden alcoholic drinks market volume: million liters, 2005–09 11
Table 3: Sweden alcoholic drinks market segmentation I:% share, by value, 2009 12
Table 4: Sweden alcoholic drinks market segmentation II: % share, by value, 2009 13
Table 5: Sweden alcoholic drinks market share: % share, by volume, 2009 14
Table 6: Carlsberg A/S: key facts 23
Table 7: Carlsberg A/S: key financials ($) 25
Table 8: Carlsberg A/S: key financials (DKK) 25
Table 9: Carlsberg A/S: key financial ratios 26
Table 10: Kopparbergs Brewery: key facts 28
Table 11: Kopparbergs Brewery: key financials ($) 29
Table 12: Kopparbergs Brewery: key financials (SEK) 29
Table 13: Kopparbergs Brewery: key financial ratios 29
Table 14: Spendrups Bryggeri Ab: key facts 31
Table 15: Sweden alcoholic drinks market distribution: % share, by volume, 2009 32
Table 16: Sweden alcoholic drinks market value forecast: $ million, 2009–14 33
Table 17: Sweden alcoholic drinks market volume forecast: million liters, 2009–14 34
Table 18: Sweden size of population (million), 2005–09 35
Table 19: Sweden gdp (constant 2000 prices, $ billion), 2005–09 35
Table 20: Sweden gdp (current prices, $ billion), 2005–09 35
Table 21: Sweden inflation, 2005–09 36
Table 22: Sweden consumer price index (absolute), 2005–09 36
Table 23: Sweden exchange rate, 2005–09 36
LIST OF FIGURES
Figure 1: Sweden alcoholic drinks market value: $ million, 2005–09 10
Figure 2: Sweden alcoholic drinks market volume: million liters, 2005–09 11
Figure 3: Sweden alcoholic drinks market segmentation I:% share, by value, 2009 12
Figure 4: Sweden alcoholic drinks market segmentation II: % share, by value, 2009 13
Figure 5: Sweden alcoholic drinks market share: % share, by volume, 2009 14
Figure 6: Forces driving competition in the alcoholic drinks market in Sweden, 2009 15
Figure 7: Drivers of buyer power in the alcoholic drinks market in Sweden, 2009 17
Figure 8: Drivers of supplier power in the alcoholic drinks market in Sweden, 2009 18
Figure 9: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Sweden, 2009 19
Figure 10: Factors influencing the threat of substitutes in the alcoholic drinks market in Sweden, 2009 20
Figure 11: Drivers of degree of rivalry in the alcoholic drinks market in Sweden, 2009 22
Figure 12: Carlsberg A/S: revenues & profitability 26
Figure 13: Carlsberg A/S: assets & liabilities 27
Figure 14: Kopparbergs Brewery: revenues & profitability 30
Figure 15: Kopparbergs Brewery: assets & liabilities 30
Figure 16: Sweden alcoholic drinks market distribution: % share, by volume, 2009 32
Figure 17: Sweden alcoholic drinks market value forecast: $ million, 2009–14 33
Figure 18: Sweden alcoholic drinks market volume forecast: million liters, 2009–14 34
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