TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 21
LEADING COMPANIES 22
Heineken N.V. 22
Molson Coors Brewing Company 27
Anheuser-Busch InBev 31
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
LIST OF TABLES
Table 1: United Kingdom alcoholic drinks market value: $ million, 2005–09 10
Table 2: United Kingdom alcoholic drinks market volume: million liters, 2005–09 11
Table 3: United Kingdom alcoholic drinks market segmentation I:% share, by value, 2009 12
Table 4: United Kingdom alcoholic drinks market segmentation II: % share, by value, 2009 13
Table 5: United Kingdom alcoholic drinks market share: % share, by volume, 2009 14
Table 6: Heineken N.V.: key facts 22
Table 7: Heineken N.V.: key financials ($) 24
Table 8: Heineken N.V.: key financials (€) 24
Table 9: Heineken N.V.: key financial ratios 25
Table 10: Molson Coors Brewing Company: key facts 27
Table 11: Molson Coors Brewing Company: key financials ($) 28
Table 12: Molson Coors Brewing Company: key financial ratios 29
Table 13: Anheuser-Busch InBev: key facts 31
Table 14: Anheuser-Busch InBev: key financials ($) 33
Table 15: Anheuser-Busch InBev: key financials (€) 33
Table 16: Anheuser-Busch InBev: key financial ratios 33
Table 17: United Kingdom alcoholic drinks market distribution: % share, by volume, 2009 35
Table 18: United Kingdom alcoholic drinks market value forecast: $ million, 2009–14 36
Table 19: United Kingdom alcoholic drinks market volume forecast: million liters, 2009–14 37
Table 20: United Kingdom size of population (million), 2005–09 38
Table 21: United Kingdom gdp (constant 2000 prices, $ billion), 2005–09 38
Table 22: United Kingdom gdp (current prices, $ billion), 2005–09 38
Table 23: United Kingdom inflation, 2005–09 39
Table 24: United Kingdom consumer price index (absolute), 2005–09 39
Table 25: United Kingdom exchange rate, 2005–09 39
LIST OF FIGURES
Figure 1: United Kingdom alcoholic drinks market value: $ million, 2005–09 10
Figure 2: United Kingdom alcoholic drinks market volume: million liters, 2005–09 11
Figure 3: United Kingdom alcoholic drinks market segmentation I:% share, by value, 2009 12
Figure 4: United Kingdom alcoholic drinks market segmentation II: % share, by value, 2009 13
Figure 5: United Kingdom alcoholic drinks market share: % share, by volume, 2009 14
Figure 6: Forces driving competition in the alcoholic drinks market in the United Kingdom, 2009 15
Figure 7: Drivers of buyer power in the alcoholic drinks market in the United Kingdom, 2009 16
Figure 8: Drivers of supplier power in the alcoholic drinks market in the United Kingdom, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the alcoholic drinks market in the United Kingdom, 2009 18
Figure 10: Factors influencing the threat of substitutes in the alcoholic drinks market in the United Kingdom, 2009 19
Figure 11: Drivers of degree of rivalry in the alcoholic drinks market in the United Kingdom, 2009 21
Figure 12: Heineken N.V.: revenues & profitability 25
Figure 13: Heineken N.V.: assets & liabilities 26
Figure 14: Molson Coors Brewing Company: revenues & profitability 29
Figure 15: Molson Coors Brewing Company: assets & liabilities 30
Figure 16: Anheuser-Busch InBev: revenues & profitability 34
Figure 17: Anheuser-Busch InBev: assets & liabilities 34
Figure 18: United Kingdom alcoholic drinks market distribution: % share, by volume, 2009 35
Figure 19: United Kingdom alcoholic drinks market value forecast: $ million, 2009–14 36
Figure 20: United Kingdom alcoholic drinks market volume forecast: million liters, 2009–14 37
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