TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 21
LEADING COMPANIES 22
Anheuser-Busch InBev 22
SABMiller 26
Molson Coors Brewing Company 30
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: United States alcoholic drinks market value: $ billion, 2005–09 10
Table 2: United States alcoholic drinks market volume: million liters, 2005–09 11
Table 3: United States alcoholic drinks market segmentation I:% share, by value, 2009 12
Table 4: United States alcoholic drinks market segmentation II: % share, by value, 2009 13
Table 5: United States alcoholic drinks market share: % share, by volume, 2009 14
Table 6: Anheuser-Busch InBev: key facts 22
Table 7: Anheuser-Busch InBev: key financials ($) 24
Table 8: Anheuser-Busch InBev: key financials (€) 24
Table 9: Anheuser-Busch InBev: key financial ratios 24
Table 10: SABMiller: key facts 26
Table 11: SABMiller: key financials ($) 28
Table 12: SABMiller: key financial ratios 28
Table 13: Molson Coors Brewing Company: key facts 30
Table 14: Molson Coors Brewing Company: key financials ($) 31
Table 15: Molson Coors Brewing Company: key financial ratios 32
Table 16: United States alcoholic drinks market distribution: % share, by volume, 2009 34
Table 17: United States alcoholic drinks market value forecast: $ billion, 2009–14 35
Table 18: United States alcoholic drinks market volume forecast: million liters, 2009–14 36
Table 19: United States size of population (million), 2005–09 37
Table 20: United States gdp (constant 2000 prices, $ billion), 2005–09 37
Table 21: United States gdp (current prices, $ billion), 2005–09 37
Table 22: United States inflation, 2005–09 38
Table 23: United States consumer price index (absolute), 2005–09 38
Table 24: United States exchange rate, 2005–09 38
LIST OF FIGURES
Figure 1: United States alcoholic drinks market value: $ billion, 2005–09 10
Figure 2: United States alcoholic drinks market volume: million liters, 2005–09 11
Figure 3: United States alcoholic drinks market segmentation I:% share, by value, 2009 12
Figure 4: United States alcoholic drinks market segmentation II: % share, by value, 2009 13
Figure 5: United States alcoholic drinks market share: % share, by volume, 2009 14
Figure 6: Forces driving competition in the alcoholic drinks market in the United States, 2009 15
Figure 7: Drivers of buyer power in the alcoholic drinks market in the United States, 2009 16
Figure 8: Drivers of supplier power in the alcoholic drinks market in the United States, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the alcoholic drinks market in the United States, 2009 18
Figure 10: Factors influencing the threat of substitutes in the alcoholic drinks market in the United States, 2009 19
Figure 11: Drivers of degree of rivalry in the alcoholic drinks market in the United States, 2009 21
Figure 12: Anheuser-Busch InBev: revenues & profitability 25
Figure 13: Anheuser-Busch InBev: assets & liabilities 25
Figure 14: SABMiller: revenues & profitability 29
Figure 15: SABMiller: assets & liabilities 29
Figure 16: Molson Coors Brewing Company: revenues & profitability 32
Figure 17: Molson Coors Brewing Company: assets & liabilities 33
Figure 18: United States alcoholic drinks market distribution: % share, by volume, 2009 34
Figure 19: United States alcoholic drinks market value forecast: $ billion, 2009–14 35
Figure 20: United States alcoholic drinks market volume forecast: million liters, 2009–14 36
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