TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 21
LEADING COMPANIES 22
Empresas Polar 22
Cisneros Group 23
Anheuser-Busch InBev 24
MARKET DISTRIBUTION 28
MARKET FORECASTS 29
Market value forecast 29
Market volume forecast 30
MACROECONOMIC INDICATORS 31
APPENDIX 33
Methodology 33
Industry associations 34
Related Datamonitor research 34
Disclaimer 35
ABOUT DATAMONITOR 36
Premium Reports 36
Summary Reports 36
Datamonitor consulting 36
LIST OF TABLES
Table 1: Venezuela alcoholic drinks market value: $ million, 2005–09 10
Table 2: Venezuela alcoholic drinks market volume: million liters, 2005–09 11
Table 3: Venezuela alcoholic drinks market segmentation I:% share, by value, 2009 12
Table 4: Venezuela alcoholic drinks market segmentation II: % share, by value, 2009 13
Table 5: Venezuela alcoholic drinks market share: % share, by volume, 2009 14
Table 6: Empresas Polar: key facts 22
Table 7: Cisneros Group: key facts 23
Table 8: Anheuser-Busch InBev: key facts 24
Table 9: Anheuser-Busch InBev: key financials ($) 26
Table 10: Anheuser-Busch InBev: key financials (€) 26
Table 11: Anheuser-Busch InBev: key financial ratios 26
Table 12: Venezuela alcoholic drinks market distribution: % share, by volume, 2009 28
Table 13: Venezuela alcoholic drinks market value forecast: $ million, 2009–14 29
Table 14: Venezuela alcoholic drinks market volume forecast: million liters, 2009–14 30
Table 15: Venezuela size of population (million), 2005–09 31
Table 16: Venezuela gdp (constant 2000 prices, $ billion), 2005–09 31
Table 17: Venezuela gdp (current prices, $ billion), 2005–09 31
Table 18: Venezuela inflation, 2005–09 32
Table 19: Venezuela consumer price index (absolute), 2005–09 32
Table 20: Venezuela exchange rate, 2005–09 32
LIST OF FIGURES
Figure 1: Venezuela alcoholic drinks market value: $ million, 2005–09 10
Figure 2: Venezuela alcoholic drinks market volume: million liters, 2005–09 11
Figure 3: Venezuela alcoholic drinks market segmentation I:% share, by value, 2009 12
Figure 4: Venezuela alcoholic drinks market segmentation II: % share, by value, 2009 13
Figure 5: Venezuela alcoholic drinks market share: % share, by volume, 2009 14
Figure 6: Forces driving competition in the alcoholic drinks market in Venezuela, 2009 15
Figure 7: Drivers of buyer power in the alcoholic drinks market in Venezuela, 2009 16
Figure 8: Drivers of supplier power in the alcoholic drinks market in Venezuela, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Venezuela, 2009 18
Figure 10: Factors influencing the threat of substitutes in the alcoholic drinks market in Venezuela, 2009 19
Figure 11: Drivers of degree of rivalry in the alcoholic drinks market in Venezuela, 2009 21
Figure 12: Anheuser-Busch InBev: revenues & profitability 27
Figure 13: Anheuser-Busch InBev: assets & liabilities 27
Figure 14: Venezuela alcoholic drinks market distribution: % share, by volume, 2009 28
Figure 15: Venezuela alcoholic drinks market value forecast: $ million, 2009–14 29
Figure 16: Venezuela alcoholic drinks market volume forecast: million liters, 2009–14 30
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