TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
C&A 20
H & M Hennes & Mauritz AB 21
Otto (GmbH & Co KG) 25
MARKET FORECASTS 28
Market value forecast 28
MACROECONOMIC INDICATORS 29
APPENDIX 31
Methodology 31
Industry associations 32
Related Datamonitor research 32
Disclaimer 33
ABOUT DATAMONITOR 34
Premium Reports 34
Summary Reports 34
Datamonitor consulting 34
LIST OF TABLES
Table 1: Germany apparel retail industry value: $ billion, 2005–09(e) 10
Table 2: Germany apparel retail industry segmentation I:% share, by value, 2009(e) 11
Table 3: Germany apparel retail industry segmentation II: % share, by value, 2009(e) 12
Table 4: C&A: key facts 20
Table 5: H & M Hennes & Mauritz AB: key facts 21
Table 6: H & M Hennes & Mauritz AB: key financials ($) 22
Table 7: H & M Hennes & Mauritz AB: key financials (SEK) 22
Table 8: H & M Hennes & Mauritz AB: key financial ratios 23
Table 9: Otto (GmbH & Co KG): key facts 25
Table 10: Otto (GmbH & Co KG): key financials ($) 26
Table 11: Otto (GmbH & Co KG): key financials (€) 26
Table 12: Otto (GmbH & Co KG): key financial ratios 26
Table 13: Germany apparel retail industry value forecast: $ billion, 2009–14 28
Table 14: Germany size of population (million), 2005–09 29
Table 15: Germany GDP (constant 2000 prices, $ billion), 2005–09 29
Table 16: Germany GDP (current prices, $ billion), 2005–09 29
Table 17: Germany inflation, 2005–09 30
Table 18: Germany consumer price index (absolute), 2005–09 30
Table 19: Germany exchange rate, 2005–09 30
LIST OF FIGURES
Figure 1: Germany apparel retail industry value: $ billion, 2005–09(e) 10
Figure 2: Germany apparel retail industry segmentation I:% share, by value, 2009(e) 11
Figure 3: Germany apparel retail industry segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the apparel retail industry in Germany, 2009 13
Figure 5: Drivers of buyer power in the apparel retail industry in Germany, 2009 15
Figure 6: Drivers of supplier power in the apparel retail industry in Germany, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the apparel retail industry in Germany, 2009 17
Figure 8: Factors influencing the threat of substitutes in the apparel retail industry in Germany, 2009 18
Figure 9: Drivers of degree of rivalry in the apparel retail industry in Germany, 2009 19
Figure 10: H & M Hennes & Mauritz AB: revenues & profitability 23
Figure 11: H & M Hennes & Mauritz AB: assets & liabilities 24
Figure 12: Otto (GmbH & Co KG): revenues & profitability 27
Figure 13: Otto (GmbH & Co KG): assets & liabilities 27
Figure 14: Germany apparel retail industry value forecast: $ billion, 2009–14 28
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