TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Aranypók Kereskedelmi Rt. 20
C&A 21
Levi Strauss & Co. 22
MARKET FORECASTS 25
Market value forecast 25
MACROECONOMIC INDICATORS 26
APPENDIX 28
Methodology 28
Industry associations 29
Related Datamonitor research 29
Disclaimer 30
ABOUT DATAMONITOR 31
Premium Reports 31
Summary Reports 31
Datamonitor consulting 31
LIST OF TABLES
Table 1: Hungary apparel retail industry value: $ million, 2005–09(e) 10
Table 2: Hungary apparel retail industry segmentation I:% share, by value, 2009(e) 11
Table 3: Hungary apparel retail industry segmentation II: % share, by value, 2009(e) 12
Table 4: Aranypók Kereskedelmi Rt.: key facts 20
Table 5: C&A: key facts 21
Table 6: Levi Strauss & Co.: key facts 22
Table 7: Levi Strauss & Co.: key financials ($) 23
Table 8: Levi Strauss & Co.: key financial ratios 23
Table 9: Hungary apparel retail industry value forecast: $ million, 2009–14 25
Table 10: Hungary size of population (million), 2005–09 26
Table 11: Hungary GDP (constant 2000 prices, $ billion), 2005–09 26
Table 12: Hungary GDP (current prices, $ billion), 2005–09 26
Table 13: Hungary inflation, 2005–09 27
Table 14: Hungary consumer price index (absolute), 2005–09 27
Table 15: Hungary exchange rate, 2005–09 27
LIST OF FIGURES
Figure 1: Hungary apparel retail industry value: $ million, 2005–09(e) 10
Figure 2: Hungary apparel retail industry segmentation I:% share, by value, 2009(e) 11
Figure 3: Hungary apparel retail industry segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the apparel retail industry in Hungary, 2009 13
Figure 5: Drivers of buyer power in the apparel retail industry in Hungary, 2009 15
Figure 6: Drivers of supplier power in the apparel retail industry in Hungary, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the apparel retail industry in Hungary, 2009 17
Figure 8: Factors influencing the threat of substitutes in the apparel retail industry in Hungary, 2009 18
Figure 9: Drivers of degree of rivalry in the apparel retail industry in Hungary, 2009 19
Figure 10: Levi Strauss & Co.: revenues & profitability 24
Figure 11: Levi Strauss & Co.: assets & liabilities 24
Figure 12: Hungary apparel retail industry value forecast: $ million, 2009–14 25
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