TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
H & M Hennes & Mauritz AB 20
KappAhl Holding AB 24
RNB Retail and Brands 27
Varner Gruppen 31
MARKET FORECASTS 34
Market value forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
Table 1: Norway apparel retail industry value: $ billion, 2005–09(e) 10
Table 2: Norway apparel retail industry segmentation I:% share, by value, 2009(e) 11
Table 3: Norway apparel retail industry segmentation II: % share, by value, 2009(e) 12
Table 4: H & M Hennes & Mauritz AB: key facts 20
Table 5: H & M Hennes & Mauritz AB: key financials ($) 21
Table 6: H & M Hennes & Mauritz AB: key financials (SEK) 21
Table 7: H & M Hennes & Mauritz AB: key financial ratios 22
Table 8: KappAhl Holding AB: key facts 24
Table 9: KappAhl Holding AB: key financials ($) 25
Table 10: KappAhl Holding AB: key financials (SEK) 25
Table 11: KappAhl Holding AB: key financial ratios 25
Table 12: RNB Retail and Brands: key facts 27
Table 13: RNB Retail and Brands: key financials ($) 28
Table 14: RNB Retail and Brands: key financials (SEK) 28
Table 15: RNB Retail and Brands: key financial ratios 29
Table 16: Varner Gruppen: key facts 31
Table 17: Varner Gruppen: key financials ($) 31
Table 18: Varner Gruppen: key financials (NOK) 32
Table 19: Varner Gruppen: key financial ratios 32
Table 20: Norway apparel retail industry value forecast: $ billion, 2009–14 34
Table 21: Norway size of population (million), 2005–09 35
Table 22: Norway GDP (constant 2000 prices, $ billion), 2005–09 35
Table 23: Norway GDP (current prices, $ billion), 2005–09 35
Table 24: Norway inflation, 2005–09 36
Table 25: Norway consumer price index (absolute), 2005–09 36
Table 26: Norway exchange rate, 2005–09 36
LIST OF FIGURES
Figure 1: Norway apparel retail industry value: $ billion, 2005–09(e) 10
Figure 2: Norway apparel retail industry segmentation I:% share, by value, 2009(e) 11
Figure 3: Norway apparel retail industry segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the apparel retail industry in Norway, 2009 13
Figure 5: Drivers of buyer power in the apparel retail industry in Norway, 2009 15
Figure 6: Drivers of supplier power in the apparel retail industry in Norway, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the apparel retail industry in Norway, 2009 17
Figure 8: Factors influencing the threat of substitutes in the apparel retail industry in Norway, 2009 18
Figure 9: Drivers of degree of rivalry in the apparel retail industry in Norway, 2009 19
Figure 10: H & M Hennes & Mauritz AB: revenues & profitability 22
Figure 11: H & M Hennes & Mauritz AB: assets & liabilities 23
Figure 12: KappAhl Holding AB: revenues & profitability 26
Figure 13: KappAhl Holding AB: assets & liabilities 26
Figure 14: RNB Retail and Brands: revenues & profitability 29
Figure 15: RNB Retail and Brands: assets & liabilities 30
Figure 16: Varner Gruppen: revenues & profitability 33
Figure 17: Varner Gruppen: assets & liabilities 33
Figure 18: Norway apparel retail industry value forecast: $ billion, 2009–14 34
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