TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
H & M Hennes & Mauritz AB 20
KappAhl Holding AB 24
New Wave Group Ab 27
RNB Retail and Brands 30
MARKET FORECASTS 34
Market value forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
Table 1: Sweden apparel retail industry value: $ billion, 2005–09(e) 10
Table 2: Sweden apparel retail industry segmentation I:% share, by value, 2009(e) 11
Table 3: Sweden apparel retail industry segmentation II: % share, by value, 2009(e) 12
Table 4: H & M Hennes & Mauritz AB: key facts 20
Table 5: H & M Hennes & Mauritz AB: key financials ($) 21
Table 6: H & M Hennes & Mauritz AB: key financials (SEK) 21
Table 7: H & M Hennes & Mauritz AB: key financial ratios 22
Table 8: KappAhl Holding AB: key facts 24
Table 9: KappAhl Holding AB: key financials ($) 25
Table 10: KappAhl Holding AB: key financials (SEK) 25
Table 11: KappAhl Holding AB: key financial ratios 25
Table 12: New Wave Group Ab: key facts 27
Table 13: New Wave Group Ab: key financials ($) 28
Table 14: New Wave Group Ab: key financials (SEK) 28
Table 15: New Wave Group Ab: key financial ratios 28
Table 16: RNB Retail and Brands: key facts 30
Table 17: RNB Retail and Brands: key financials ($) 31
Table 18: RNB Retail and Brands: key financials (SEK) 31
Table 19: RNB Retail and Brands: key financial ratios 32
Table 20: Sweden apparel retail industry value forecast: $ billion, 2009–14 34
Table 21: Sweden size of population (million), 2005–09 35
Table 22: Sweden gdp (constant 2000 prices, $ billion), 2005–09 35
Table 23: Sweden gdp (current prices, $ billion), 2005–09 35
Table 24: Sweden inflation, 2005–09 36
Table 25: Sweden consumer price index (absolute), 2005–09 36
Table 26: Sweden exchange rate, 2005–09 36
LIST OF FIGURES
Figure 1: Sweden apparel retail industry value: $ billion, 2005–09(e) 10
Figure 2: Sweden apparel retail industry segmentation I:% share, by value, 2009(e) 11
Figure 3: Sweden apparel retail industry segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the apparel retail industry in Sweden, 2009 13
Figure 5: Drivers of buyer power in the apparel retail industry in Sweden, 2009 15
Figure 6: Drivers of supplier power in the apparel retail industry in Sweden, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the apparel retail industry in Sweden, 2009 17
Figure 8: Factors influencing the threat of substitutes in the apparel retail industry in Sweden, 2009 18
Figure 9: Drivers of degree of rivalry in the apparel retail industry in Sweden, 2009 19
Figure 10: H & M Hennes & Mauritz AB: revenues & profitability 22
Figure 11: H & M Hennes & Mauritz AB: assets & liabilities 23
Figure 12: KappAhl Holding AB: revenues & profitability 26
Figure 13: KappAhl Holding AB: assets & liabilities 26
Figure 14: New Wave Group Ab: revenues & profitability 29
Figure 15: New Wave Group Ab: assets & liabilities 29
Figure 16: RNB Retail and Brands: revenues & profitability 32
Figure 17: RNB Retail and Brands: assets & liabilities 33
Figure 18: Sweden apparel retail industry value forecast: $ billion, 2009–14 34
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