Automotive Industry in Latin America - IT Market Assessment

Global energy polices and high fuel prices are driving automakers in Latin America towards being environment friendly. Favored by governmental support, research and development, abundance of raw materials, automakers in potential markets such as Brazil, Peru and Columbia have begun to increase the use of ethanol as alternate fuel to reduce costs and environmental impact. Automakers in the region have begun to manufacture ethanol-driven hybrid-electric vehicles (HEVs) and vehicles based on flex-fuels and have begun to revamp production processes to reduce costs and carbon footprints.

In addition, driven by increasing presence of international automakers, varying market conditions such as improving economic conditions in markets such as Argentina, Chile and Peru, currency appreciation in large markets such as Brazil, slowdown in the US economy affecting markets such as Mexico due to its geographic proximity to the country, automakers in Latin America have begun to develop differential pricing and promotional strategies to maintain demand levels and remain competitive.

The report forecasts the IT spending of the automotive industry in Latin America over the period 2007-2010. It is meant for IT vendors and intends to help them identify selling opportunities in the automotive industry in Latin America. The report identifies key business issues being faced by the automotive industry in Latin America.

Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists leading IT buyers and provides their brief company profile, along with their IT spending.

TechNavio Insights is a set of reports based on TechNavio – a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the 'Technology Navigators'. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

Report Highlights

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1. IT Spending and Forecast
2. Criticality Score
2.1 Evaluating Criticality Score
3. IT Sales Drivers
3.1 Being Environmental Friendly
3.2 Capacity Expansion
3.3 Collaborations & Partnerships
3.4 Dynamic Pricing, Promotion & Product Customization
3.5 Global, Integrated Supply Chain
3.6 Lean, Agile & Flexible Manufacturing
3.7 Maintaining Quality Standards
3.8 Product Mix Expansion
3.9 Time-to-Market
3.10 Understanding Customer Needs
4. Key Customers
4.1 Fiat SpA
4.1.1 Business Overview
4.1.2 Key Figures
4.1.3 Corporate Headquarters
4.1.4 IT Spending
4.2 Ford Motor
4.2.1 Business Overview
4.2.2 Key Figures
4.2.3 Corporate Headquarters
4.2.4 IT Spending
4.3 General Motors Corporation
4.3.1 Business Overview
4.3.2 Key Figures
4.3.3 Corporate Headquarters
4.3.4 IT Spending
4.4 Volkswagen AG
4.4.1 Business Overview
4.4.2 Key Figures
4.4.3 Corporate Headquarters
4.4.4 IT Spending
4.5 Toyota Motor Corporation
4.5.1 Business Overview
4.5.2 Key Figures
4.5.3 Corporate Headquarters
4.5.4 IT Spending
Other Reports in this Series
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Exhibit 1.1: Latin America Automotive IT Spending and Forecast 2007-2010 (In $ million)
Exhibit 2.1: Calculations for Estimating Criticality Score
Exhibit 2.2: Criticality Scores for Various Software Applications
Exhibit 2.3: Criticality Scores for Various Hardware Products
Exhibit 2.4: Criticality Scores for Various IT Services

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