TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby drinks 2
Summary category level: baby juice 3
Summary category level: infant formula 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Overview 14
Value Analysis 14
Volume Analysis 16
Chapter 4 Asia Pacific Baby Drinks - Market Overview 18
Value analysis (US Dollar), 2003?08 18
Value analysis (US Dollar), 2008?13 19
Volume analysis, 2003?08 21
Volume analysis, 2008?13 22
Company share analysis 24
Distribution analysis 27
Expenditure and consumption per capita 29
Chapter 5 Leading Company Profiles 31
Groupe Danone 31
Wyeth 33
Chapter 6 Category Analysis: Baby juice 35
Value analysis (US Dollar), 2003?08 35
Value analysis (US Dollar), 2008?13 36
Volume analysis, 2003?08 38
Volume analysis, 2008?13 39
Company share analysis 41
Distribution analysis 44
Expenditure and consumption per capita 46
Chapter 7 Category Analysis: Infant formula 48
Value analysis (US Dollar), 2003?08 48
Value analysis (US Dollar), 2008?13 49
Volume analysis, 2003?08 51
Volume analysis, 2008?13 52
Company share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 8 Research Methodology 61
Methodology overview 61
Secondary research 62
Market modeling 63
Creating an initial data model 63
Revising the initial data model 63
Creating a final estimate 64
Creating demographic value splits 64
Primary research 64
Data finalization 65
Ongoing research 65
Chapter 9 APPENDIX 66
Future readings 66
How to contact experts in your industry 66
Disclaimer 66
LIST OF FIGURES
Figure 1: Baby drinks, Asia Pacific, value by category ($m), 2003?13 20
Figure 2: Baby drinks, Asia Pacific, category growth comparison, by value, 2003?13 20
Figure 3: Baby drinks, Asia Pacific, volume by category (kg/liters, million), 2003?13 23
Figure 4: Baby drinks, Asia Pacific, category growth comparison, by volume, 2003?13 23
Figure 5: Baby drinks, Asia Pacific, company share (top five companies) by value (%), 2007?08 26
Figure 6: Baby drinks, Asia Pacific, distribution channels by value (%), 2007?08 28
Figure 7: Baby juice, Asia Pacific, value by segment ($m), 2003?13 37
Figure 8: Baby juice, Asia Pacific, category growth comparison, by value, 2003?13 37
Figure 9: Baby juice, Asia Pacific, volume by segment (liters, million), 2003?13 40
Figure 10: Baby juice, Asia Pacific, category growth comparison, by volume, 2003?13 40
Figure 11: Baby juice, Asia Pacific, company share by value (%), 2007?08 43
Figure 12: Baby juice, Asia Pacific, distribution channels by value (%), 2007?08 45
Figure 13: Infant formula, Asia Pacific, value by segment ($m), 2003?13 50
Figure 14: Infant formula, Asia Pacific, category growth comparison, by value, 2003?13 50
Figure 15: Infant formula, Asia Pacific, volume by segment (kg, million), 2003?13 53
Figure 16: Infant formula, Asia Pacific, category growth comparison, by volume, 2003?13 53
Figure 17: Infant formula, Asia Pacific, company share (top five companies) by value (%), 2007?08 56
Figure 18: Infant formula, Asia Pacific, distribution channels by value (%), 2007?08 58
Figure 19: Annual data review process 62
LIST OF TABLES
Table 1: Baby drinks category definitions 7
Table 2: Baby drinks distribution channels 8
Table 3: Asia Pacific baby drinks value (country-wise), 2003?08 ($m) 14
Table 4: Asia Pacific baby drinks value (country-wise) forecast, 2008?13 ($m) 15
Table 5: Asia Pacific baby drinks volume (country-wise), 2003?08 (kg/liters, million) 16
Table 6: Asia Pacific baby drinks volume (country-wise) forecast, 2008?13 (kg/liters, million) 17
Table 7: Baby drinks, Asia Pacific, value by category ($m), 2003?08 18
Table 8: Baby drinks, Asia Pacific, value forecast by category ($m), 2008?13 19
Table 9: Baby drinks, Asia Pacific, volume by category (kg/liters, million), 2003?08 21
Table 10: Baby drinks, Asia Pacific, volume forecast by category (kg/liters, million), 2008?13 22
Table 11: Baby drinks, Asia Pacific, company share (top 20 companies) by value (%), 2007?08 24
Table 12: Baby drinks, Asia Pacific, value by company ($m), 2007?08 25
Table 13: Baby drinks, Asia Pacific, distribution channels by value (%), 2007?08 27
Table 14: Baby drinks, Asia Pacific, value by distribution channel ($m), 2007?08 27
Table 15: Baby drinks, Asia Pacific, expenditure per capita ($), 2003?08 29
Table 16: Baby drinks, Asia Pacific, forecast expenditure per capita ($), 2008?13 29
Table 17: Baby drinks, Asia Pacific, consumption per capita (kg/liters), 2003?08 30
Table 18: Baby drinks, Asia Pacific, forecast consumption per capita (kg/liters), 2008?13 30
Table 19: Groupe Danone key facts 31
Table 20: Wyeth key facts 33
Table 21: Baby juice, Asia Pacific, value by segment ($m), 2003?08 35
Table 22: Baby juice, Asia Pacific, value forecast by segment ($m), 2008?13 36
Table 23: Baby juice, Asia Pacific, volume by segment (liters, million), 2003?08 38
Table 24: Baby juice, Asia Pacific, volume forecast by segment (liters, million), 2008?13 39
Table 25: Baby juice, Asia Pacific, company share by value (%), 2007?08 41
Table 26: Baby juice, Asia Pacific, value by company ($m), 2007?08 42
Table 27: Baby juice, Asia Pacific, distribution channels by value (%), 2007?08 44
Table 28: Baby juice, Asia Pacific, value by distribution channel ($m), 2007?08 44
Table 29: Baby juice, Asia Pacific, expenditure per capita ($), 2003?08 46
Table 30: Baby juice, Asia Pacific, forecast expenditure per capita ($), 2008?13 46
Table 31: Baby juice, Asia Pacific, consumption per capita (liters), 2003?08 47
Table 32: Baby juice, Asia Pacific, forecast consumption per capita (liters), 2008?13 47
Table 33: Infant formula, Asia Pacific, value by segment ($m), 2003?08 48
Table 34: Infant formula, Asia Pacific, value forecast by segment ($m), 2008?13 49
Table 35: Infant formula, Asia Pacific, volume by segment (kg, million), 2003?08 51
Table 36: Infant formula, Asia Pacific, volume forecast by segment (kg, million), 2008?13 52
Table 37: Infant formula, Asia Pacific, company share (top 20 companies) by value (%), 2007?08 54
Table 38: Infant formula, Asia Pacific, value by company ($m), 2007?08 55
Table 39: Infant formula, Asia Pacific, distribution channels by value (%), 2007?08 57
Table 40: Infant formula, Asia Pacific, value by distribution channel ($m), 2007?08 57
Table 41: Infant formula, Asia Pacific, expenditure per capita ($), 2003?08 59
Table 42: Infant formula, Asia Pacific, forecast expenditure per capita ($), 2008?13 59
Table 43: Infant formula, Asia Pacific, consumption per capita (kg), 2003?08 60
Table 44: Infant formula, Asia Pacific, forecast consumption per capita (kg), 2008?13 60
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