Baby Drinks in Australia to 2013

Introduction

This databook provides key data and information on the baby drinks market in Australia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories: infant formula and baby juice

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the baby drinks market, including company overview, key facts and business description

Highlights

The market for baby drinks in Australia increased at a compound annual growth rate of 1.5% between 2003 and 2008.

The infant formula category led the baby drinks market in Australia, accounting for a share of 95.4%.

Leading players in Australian baby drinks market include Wyeth, Groupe Danone and H.J. Heinz Company.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the baby drinks market in Australia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

[Fade out the market survey infos]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby drinks 2
Summary category level: baby juice 3
Summary category level: infant formula 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 17
Value analysis (Australian Dollar), 2003?08 17
Value analysis (Australian Dollar), 2008?13 18
Value analysis (US dollars), 2003?08 19
Value analysis (US dollars), 2008?13 19
Volume analysis, 2003?08 21
Volume analysis, 2008?13 22
Company and brand share analysis 24
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 4 Leading Company Profiles 33
Wyeth. 33
Groupe Danone. 35
Chapter 5 Category Analysis: Baby juice 37
Value analysis (Australian Dollar), 2003?08 37
Value analysis (Australian Dollar), 2008?13 38
Value analysis (US dollars), 2003?08 39
Value analysis (US dollars), 2008?13 39
Volume analysis, 2003?08 41
Volume analysis, 2008?13 42
Company and brand share analysis 44
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 6 Category Analysis: Infant formula 52
Value analysis (Australian Dollar), 2003?08 52
Value analysis (Australian Dollar), 2008?13 53
Value analysis (US dollars), 2003?08 55
Value analysis (US dollars), 2008?13 55
Volume analysis, 2003?08 57
Volume analysis, 2008?13 58
Company and brand share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 7 Country Comparison 68
Value 68
Volume 72
Market share 76
Chapter 8 PESTLE Analysis 77
Summary 77
Political analysis 78
Economic analysis 81
Social analysis 85
Technology analysis 89
Legal analysis 94
Environmental analysis 97
Chapter 9 New Product Development 101
Product launches over time 101
Recent product launches 103
Chapter 10 Macroeconomic Profile 104
Macroeconomic indicators 104
Chapter 11 Research Methodology 109
Methodology overview 109
Secondary research 110
Market modeling 111
Creating an initial data model 111
Revising the initial data model 111
Creating a final estimate 112
Creating demographic value splits 112
Primary research 112
Data finalization 113
Ongoing research 113
Chapter 12 APPENDIX 114
Future readings 114
How to contact experts in your industry 114
Disclaimer 114

LIST OF FIGURES
Figure 1: Baby drinks, Australia, value by category (A$m), 2003?13 18
Figure 2: Baby drinks, Australia, category growth comparison, by value, 2003?13 20
Figure 3: Baby drinks, Australia, volume by category (kg/liters, million), 2003?13 23
Figure 4: Baby drinks, Australia, category growth comparison, by volume, 2003?13 23
Figure 5: Baby drinks, Australia, company share by value (%), 2007?08 26
Figure 6: Baby drinks, Australia, distribution channels by value (%), 2007?08 29
Figure 7: Baby juice, Australia, value by segment (A$m), 2003?13 38
Figure 8: Baby juice, Australia, category growth comparison, by value, 2003?13 40
Figure 9: Baby juice, Australia, volume by segment (liters, million), 2003?13 43
Figure 10: Baby juice, Australia, category growth comparison, by volume, 2003?13 43
Figure 11: Baby juice, Australia, company share by value (%), 2007?08 45
Figure 12: Baby juice, Australia, distribution channels by value (%), 2007?08 48
Figure 13: Infant formula, Australia, value by segment (A$m), 2003?13 54
Figure 14: Infant formula, Australia, category growth comparison, by value, 2003?13 56
Figure 15: Infant formula, Australia, volume by segment (kg, million), 2003?13 59
Figure 16: Infant formula, Australia, category growth comparison, by volume, 2003?13 59
Figure 17: Infant formula, Australia, company share by value (%), 2007?08 61
Figure 18: Infant formula, Australia, distribution channels by value (%), 2007?08 64
Figure 19: Global baby drinks market split (value terms, 2008), top five countries 69
Figure 20: Global baby drinks market value, 2003–08, top five countries 71
Figure 21: Global baby drinks market split (volume terms, 2008), top five countries 73
Figure 22: Global baby drinks market volume, 2003–08, top five countries 75
Figure 23: Annual data review process 110

LIST OF TABLES
Table 1: Baby drinks category definitions 7
Table 2: Baby drinks distribution channels 8
Table 3: Baby drinks, Australia, value by category (A$m), 2003?08 17
Table 4: Baby drinks, Australia, value forecast by category (A$m), 2008?13 18
Table 5: Baby drinks, Australia, value by category ($m), 2003?08 19
Table 6: Baby drinks, Australia, value forecast by category ($m), 2008?13 19
Table 7: Baby drinks, Australia, volume by category (kg/liters, million), 2003?08 21
Table 8: Baby drinks, Australia, volume forecast by category (kg/liters, million), 2008?13 22
Table 9: Baby drinks, Australia, brand share by value (%), 2007?08 24
Table 10: Baby drinks, Australia, value by brand (A$m), 2007?08 25
Table 11: Baby drinks, Australia, company share by value (%), 2007?08 27
Table 12: Baby drinks, Australia, value by company (A$m), 2007?08 27
Table 13: Baby drinks, Australia, distribution channels by value (%), 2007?08 28
Table 14: Baby drinks, Australia, value by distribution channel (A$m), 2007?08 28
Table 15: Baby drinks, Australia, expenditure per capita (A$), 2003?08 30
Table 16: Baby drinks, Australia, forecast expenditure per capita (A$), 2008?13 30
Table 17: Baby drinks, Australia, expenditure per capita ($), 2003?08 31
Table 18: Baby drinks, Australia, forecast expenditure per capita ($), 2008?13 31
Table 19: Baby drinks, Australia, consumption per capita (kg/liters), 2003?08 32
Table 20: Baby drinks, Australia, forecast consumption per capita (kg/liters), 2008?13 32
Table 21: Wyeth key facts 33
Table 22: Groupe Danone key facts 35
Table 23: Baby juice, Australia, value by segment (A$m), 2003?08 37
Table 24: Baby juice, Australia, value forecast by segment (A$m), 2008?13 38
Table 25: Baby juice, Australia, value by segment ($m), 2003?08 39
Table 26: Baby juice, Australia, value forecast by segment ($m), 2008?13 39
Table 27: Baby juice, Australia, volume by segment (liters, million), 2003?08 41
Table 28: Baby juice, Australia, volume forecast by segment (liters, million), 2008?13 42
Table 29: Baby juice, Australia, brand share by value (%), 2007?08 44
Table 30: Baby juice, Australia, value by brand (A$m), 2007?08 44
Table 31: Baby juice, Australia, company share by value (%), 2007?08 46
Table 32: Baby juice, Australia, value by company (A$m), 2007?08 46
Table 33: Baby juice, Australia, distribution channels by value (%), 2007?08 47
Table 34: Baby juice, Australia, value by distribution channel (A$m), 2007?08 47
Table 35: Baby juice, Australia, expenditure per capita (A$), 2003?08 49
Table 36: Baby juice, Australia, forecast expenditure per capita (A$), 2008?13 49
Table 37: Baby juice, Australia, expenditure per capita ($), 2003?08 50
Table 38: Baby juice, Australia, forecast expenditure per capita ($), 2008?13 50
Table 39: Baby juice, Australia, consumption per capita (liters), 2003?08 51
Table 40: Baby juice, Australia, forecast consumption per capita (liters), 2008?13 51
Table 41: Infant formula, Australia, value by segment (A$m), 2003?08 52
Table 42: Infant formula, Australia, value forecast by segment (A$m), 2008?13 53
Table 43: Infant formula, Australia, value by segment ($m), 2003?08 55
Table 44: Infant formula, Australia, value forecast by segment ($m), 2008?13 55
Table 45: Infant formula, Australia, volume by segment (kg, million), 2003?08 57
Table 46: Infant formula, Australia, volume forecast by segment (kg, million), 2008?13 58
Table 47: Infant formula, Australia, brand share by value (%), 2007?08 60
Table 48: Infant formula, Australia, value by brand (A$m), 2007?08 60
Table 49: Infant formula, Australia, company share by value (%), 2007?08 62
Table 50: Infant formula, Australia, value by company (A$m), 2007?08 62
Table 51: Infant formula, Australia, distribution channels by value (%), 2007?08 63
Table 52: Infant formula, Australia, value by distribution channel (A$m), 2007?08 63
Table 53: Infant formula, Australia, expenditure per capita (A$), 2003?08 65
Table 54: Infant formula, Australia, forecast expenditure per capita (A$), 2008?13 65
Table 55: Infant formula, Australia, expenditure per capita ($), 2003?08 66
Table 56: Infant formula, Australia, forecast expenditure per capita ($), 2008?13 66
Table 57: Infant formula, Australia, consumption per capita (kg), 2003?08 67
Table 58: Infant formula, Australia, forecast consumption per capita (kg), 2008?13 67
Table 59: Global baby drinks market value, 2008 68
Table 60: Global baby drinks market split (value terms ($m), 2008), top five countries 71
Table 61: Global baby drinks market volume, 2008 72
Table 62: Global baby drinks market split (volume terms, 2008), top five countries 75
Table 63: Leading players, top five countries 76
Table 64: Analysis of Australia’s political landscape 78
Table 65: Analysis of Australia’s economy 81
Table 66: Analysis of Australia’s social system 85
Table 67: Analysis of Australia’s technology landscape 89
Table 68: Average annual salaries for researchers across countries 92
Table 69: Comparative performance of patents received, 2000–06 93
Table 70: Analysis of Australia’s legal landscape 94
Table 71: Analysis of Australia’s environmental landscape 97
Table 72: Australia baby drinks new product launches reports, by company 2009 101
Table 73: Australia baby drinks new product launches SKUs, by company 2009 101
Table 74: Australia baby drinks new product launches (reports), by flavor and fragrances, 2009 102
Table 75: Australia baby drinks new product launches (reports), by ingredients, 2009 102
Table 76: Australia baby drinks new product launches (reports), by package tags or claims, 2009 103
Table 77: Australia baby drinks new product launches - 2009 103
Table 78: Australia population, by age group, 2003?08 (millions) 104
Table 79: Australia population forecast, by age group, 2008?13 (millions) 105
Table 80: Australia population, by gender, 2003?08 (millions) 105
Table 81: Australia population forecast, by gender, 2008?13 (millions) 106
Table 82: Australia nominal GDP, 2003?08 (A$bn, nominal prices) 106
Table 83: Australia nominal GDP forecast, 2008?13 (A$bn, nominal prices) 106
Table 84: Australia real GDP, 2003?08 (A$bn, 2000 prices) 107
Table 85: Australia real GDP forecast, 2008?13 (A$bn, 2000 prices) 107
Table 86: Australia real GDP, 2003?08 ($bn, 2000 prices) 107
Table 87: Australia real GDP forecast, 2008?13 ($bn, 2000 prices) 108
Table 88: Australia consumer price index, 2003?08 (2000=100) 108
Table 89: Australia consumer price index, 2008?13 (2000=100) 108


[Fade out table of contents]