Baby Drinks in Brazil to 2013

Introduction

This databook provides key data and information on the baby drinks market in Brazil. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories: infant formula and baby juice

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the baby drinks market, including company overview, key facts and business description

Highlights

The market for baby drinks in Brazil increased at a compound annual growth rate of 2% between 2003 and 2008.

The infant formula category led the baby drinks market in Brazil, accounting for a share of 99.7%.

Leading players in Brazilian baby drinks market include Nestle S.A., Groupe Danone and Royal Numico N.V..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the baby drinks market in Brazil

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby drinks 2
Summary category level: baby juice 3
Summary category level: infant formula 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 17
Value analysis (Brazilian Real), 2003?08 17
Value analysis (Brazilian Real), 2008?13 18
Value analysis (US dollars), 2003?08 19
Value analysis (US dollars), 2008?13 19
Volume analysis, 2003?08 21
Volume analysis, 2008?13 22
Company and brand share analysis 24
Distribution analysis 27
Expenditure and consumption per capita 29
Chapter 4 Leading Company Profiles 32
Nestle S.A. 32
Groupe Danone. 35
Chapter 5 Category Analysis: Baby juice 37
Value analysis (Brazilian Real), 2003?08 37
Value analysis (Brazilian Real), 2008?13 38
Value analysis (US dollars), 2003?08 39
Value analysis (US dollars), 2008?13 39
Volume analysis, 2003?08 40
Volume analysis, 2008?13 41
Company and brand share analysis 42
Distribution analysis 44
Expenditure and consumption per capita 46
Chapter 6 Category Analysis: Infant formula 49
Value analysis (Brazilian Real), 2003?08 49
Value analysis (Brazilian Real), 2008?13 50
Value analysis (US dollars), 2003?08 52
Value analysis (US dollars), 2008?13 52
Volume analysis, 2003?08 54
Volume analysis, 2008?13 55
Company and brand share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 7 Country Comparison 65
Value 65
Volume 69
Market share 73
Chapter 8 PESTLE Analysis 74
Summary 74
Political analysis 76
Economic analysis 79
Social analysis 84
Technology analysis 88
Legal analysis 92
Environmental analysis 96
Chapter 9 Macroeconomic Profile 100
Macroeconomic indicators 100
Chapter 10 Research Methodology 105
Methodology overview 105
Secondary research 106
Market modeling 107
Creating an initial data model 107
Revising the initial data model 107
Creating a final estimate 108
Creating demographic value splits 108
Primary research 108
Data finalization 109
Ongoing research 109
Chapter 11 APPENDIX 110
Future readings 110
How to contact experts in your industry 110
Disclaimer 110

LIST OF FIGURES
Figure 1: Baby drinks, Brazil, value by category (BRLm), 2003?13 18
Figure 2: Baby drinks, Brazil, category growth comparison, by value, 2003?13 20
Figure 3: Baby drinks, Brazil, volume by category (kg/liters, million), 2003?13 22
Figure 4: Baby drinks, Brazil, category growth comparison, by volume, 2003?13 23
Figure 5: Baby drinks, Brazil, company share by value (%), 2007?08 25
Figure 6: Baby drinks, Brazil, distribution channels by value (%), 2007?08 28
Figure 7: Baby juice, Brazil, value (BRLm), 2003?13 38
Figure 8: Baby juice, Brazil, volume (liters, million), 2003?13 41
Figure 9: Baby juice, Brazil, distribution channels by value (%), 2007?08 45
Figure 10: Infant formula, Brazil, value by segment (BRLm), 2003?13 51
Figure 11: Infant formula, Brazil, category growth comparison, by value, 2003?13 53
Figure 12: Infant formula, Brazil, volume by segment (kg, million), 2003?13 56
Figure 13: Infant formula, Brazil, category growth comparison, by volume, 2003?13 56
Figure 14: Infant formula, Brazil, company share by value (%), 2007?08 58
Figure 15: Infant formula, Brazil, distribution channels by value (%), 2007?08 61
Figure 16: Global baby drinks market split (value terms, 2008), top five countries 66
Figure 17: Global baby drinks market value, 2003–08, top five countries 68
Figure 18: Global baby drinks market split (volume terms, 2008), top five countries 70
Figure 19: Global baby drinks market volume, 2003–08, top five countries 72
Figure 20: Annual data review process 106

LIST OF TABLES
Table 1: Baby drinks category definitions 7
Table 2: Baby drinks distribution channels 8
Table 3: Baby drinks, Brazil, value by category (BRLm), 2003?08 17
Table 4: Baby drinks, Brazil, value forecast by category (BRLm), 2008?13 18
Table 5: Baby drinks, Brazil, value by category ($m), 2003?08 19
Table 6: Baby drinks, Brazil, value forecast by category ($m), 2008?13 19
Table 7: Baby drinks, Brazil, volume by category (kg/liters, million), 2003?08 21
Table 8: Baby drinks, Brazil, volume forecast by category (kg/liters, million), 2008?13 22
Table 9: Baby drinks, Brazil, brand share by value (%), 2007?08 24
Table 10: Baby drinks, Brazil, value by brand (BRLm), 2007?08 24
Table 11: Baby drinks, Brazil, company share by value (%), 2007?08 26
Table 12: Baby drinks, Brazil, value by company (BRLm), 2007?08 26
Table 13: Baby drinks, Brazil, distribution channels by value (%), 2007?08 27
Table 14: Baby drinks, Brazil, value by distribution channel (BRLm), 2007?08 27
Table 15: Baby drinks, Brazil, expenditure per capita (BRL), 2003?08 29
Table 16: Baby drinks, Brazil, forecast expenditure per capita (BRL), 2008?13 29
Table 17: Baby drinks, Brazil, expenditure per capita ($), 2003?08 30
Table 18: Baby drinks, Brazil, forecast expenditure per capita ($), 2008?13 30
Table 19: Baby drinks, Brazil, consumption per capita (kg/liters), 2003?08 31
Table 20: Baby drinks, Brazil, forecast consumption per capita (kg/liters), 2008?13 31
Table 21: Nestle S.A. key facts 32
Table 22: Groupe Danone. key facts 35
Table 23: Baby juice, Brazil, value (BRLm), 2003?08 37
Table 24: Baby juice, Brazil, value forecast (BRLm), 2008?13 38
Table 25: Baby juice, Brazil, value ($m), 2003?08 39
Table 26: Baby juice, Brazil, value forecast ($m), 2008?13 39
Table 27: Baby juice, Brazil, volume (liters, million), 2003?08 40
Table 28: Baby juice, Brazil, volume forecast (liters, million), 2008?13 41
Table 29: Baby juice, Brazil, brand share by value (%), 2007?08 42
Table 30: Baby juice, Brazil, value by brand (BRLm), 2007?08 42
Table 31: Baby juice, Brazil, company share by value (%), 2007?08 43
Table 32: Baby juice, Brazil, value by company (BRLm), 2007?08 43
Table 33: Baby juice, Brazil, distribution channels by value (%), 2007?08 44
Table 34: Baby juice, Brazil, value by distribution channel (BRLm), 2007?08 44
Table 35: Baby juice, Brazil, expenditure per capita (BRL), 2003?08 46
Table 36: Baby juice, Brazil, forecast expenditure per capita (BRL), 2008?13 46
Table 37: Baby juice, Brazil, expenditure per capita ($), 2003?08 47
Table 38: Baby juice, Brazil, forecast expenditure per capita ($), 2008?13 47
Table 39: Baby juice, Brazil, consumption per capita (liters), 2003?08 48
Table 40: Baby juice, Brazil, forecast consumption per capita (liters), 2008?13 48
Table 41: Infant formula, Brazil, value by segment (BRLm), 2003?08 49
Table 42: Infant formula, Brazil, value forecast by segment (BRLm), 2008?13 50
Table 43: Infant formula, Brazil, value by segment ($m), 2003?08 52
Table 44: Infant formula, Brazil, value forecast by segment ($m), 2008?13 52
Table 45: Infant formula, Brazil, volume by segment (kg, million), 2003?08 54
Table 46: Infant formula, Brazil, volume forecast by segment (kg, million), 2008?13 55
Table 47: Infant formula, Brazil, brand share by value (%), 2007?08 57
Table 48: Infant formula, Brazil, value by brand (BRLm), 2007?08 57
Table 49: Infant formula, Brazil, company share by value (%), 2007?08 59
Table 50: Infant formula, Brazil, value by company (BRLm), 2007?08 59
Table 51: Infant formula, Brazil, distribution channels by value (%), 2007?08 60
Table 52: Infant formula, Brazil, value by distribution channel (BRLm), 2007?08 60
Table 53: Infant formula, Brazil, expenditure per capita (BRL), 2003?08 62
Table 54: Infant formula, Brazil, forecast expenditure per capita (BRL), 2008?13 62
Table 55: Infant formula, Brazil, expenditure per capita ($), 2003?08 63
Table 56: Infant formula, Brazil, forecast expenditure per capita ($), 2008?13 63
Table 57: Infant formula, Brazil, consumption per capita (kg), 2003?08 64
Table 58: Infant formula, Brazil, forecast consumption per capita (kg), 2008?13 64
Table 59: Global baby drinks market value, 2008 65
Table 60: Global baby drinks market split (value terms ($m), 2008), top five countries 68
Table 61: Global baby drinks market volume, 2008 69
Table 62: Global baby drinks market split (volume terms, 2008), top five countries 72
Table 63: Leading players, top five countries 73
Table 64: Analysis of Brazil’s political landscape 76
Table 65: Analysis of Brazil’s economy 79
Table 66: Analysis of Brazil’s social system 84
Table 67: Analysis of Brazil’s technology landscape 88
Table 68: Analysis of Brazil’s legal landscape 92
Table 69: Analysis of Brazil’s environmental landscape 96
Table 70: Brazil population, by age group, 2003?08 (millions) 100
Table 71: Brazil population forecast, by age group, 2008?13 (millions) 101
Table 72: Brazil population, by gender, 2003?08 (millions) 101
Table 73: Brazil population forecast, by gender, 2008?13 (millions) 102
Table 74: Brazil nominal GDP, 2003?08 (BRLbn, nominal prices) 102
Table 75: Brazil nominal GDP forecast, 2008?13 (BRLbn, nominal prices) 102
Table 76: Brazil real GDP, 2003?08 (BRLbn, 2000 prices) 103
Table 77: Brazil real GDP forecast, 2008?13 (BRLbn, 2000 prices) 103
Table 78: Brazil real GDP, 2003?08 ($bn, 2000 prices) 103
Table 79: Brazil real GDP forecast, 2008?13 ($bn, 2000 prices) 104
Table 80: Brazil consumer price index, 2003?08 (2000=100) 104
Table 81: Brazil consumer price index, 2008?13 (2000=100) 104


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