Baby Drinks in China to 2013

Introduction

This databook provides key data and information on the baby drinks market in China. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories: infant formula and baby juice

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the baby drinks market, including company overview, key facts and business description

Highlights

The market for baby drinks in China increased at a compound annual growth rate of 2% between 2003 and 2008.

The infant formula category led the baby drinks market in China, accounting for a share of 99.1%.

Leading players in Chinese baby drinks market include Groupe Danone, Bristol-Myers Squibb Company and Wyeth.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the baby drinks market in China

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby drinks 2
Summary category level: baby juice 3
Summary category level: infant formula 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 18
Value analysis (Yuan Renminbi), 2003?08 18
Value analysis (Yuan Renminbi), 2008?13 19
Value analysis (US dollars), 2003?08 21
Value analysis (US dollars), 2008?13 21
Volume analysis, 2003?08 23
Volume analysis, 2008?13 24
Company and brand share analysis 26
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 36
Groupe Danone 36
Bristol-Myers Squibb Company 38
Chapter 5 Category Analysis: Baby juice 40
Value analysis (Yuan Renminbi), 2003?08 40
Value analysis (Yuan Renminbi), 2008?13 41
Value analysis (US dollars), 2003?08 43
Value analysis (US dollars), 2008?13 43
Volume analysis, 2003?08 45
Volume analysis, 2008?13 46
Company and brand share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Infant formula 56
Value analysis (Yuan Renminbi), 2003?08 56
Value analysis (Yuan Renminbi), 2008?13 57
Value analysis (US dollars), 2003?08 59
Value analysis (US dollars), 2008?13 59
Volume analysis, 2003?08 61
Volume analysis, 2008?13 62
Company and brand share analysis 64
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Country Comparison 74
Value 74
Volume 78
Market share 82
Chapter 8 PESTLE analysis 83
Summary 83
Political analysis 84
Economic analysis 88
Social analysis 94
Technological analysis 98
Legal analysis 102
Environmental analysis 105
Chapter 9 New Product Development 109
Product launches over time 109
Recent product launches 111
Chapter 10 Macroeconomic Profile 112
Macroeconomic indicators 112
Chapter 11 Research Methodology 117
Methodology overview 117
Secondary research 118
Market modeling 119
Creating an initial data model 119
Revising the initial data model 119
Creating a final estimate 120
Creating demographic value splits 120
Primary research 120
Data finalization 121
Ongoing research 121
Chapter 12 APPENDIX 122
Future readings 122
How to contact experts in your industry 122
Disclaimer 122

LIST OF FIGURES
Figure 1: Baby drinks, China, value by category (CNYm), 2003?13 20
Figure 2: Baby drinks, China, category growth comparison, by value, 2003?13 22
Figure 3: Baby drinks, China, volume by category (kg/liters, million), 2003?13 25
Figure 4: Baby drinks, China, category growth comparison, by volume, 2003?13 25
Figure 5: Baby drinks, China, company share by value (%), 2007?08 28
Figure 6: Baby drinks, China, distribution channels by value (%), 2007?08 32
Figure 7: Baby juice, China, value by segment (CNYm), 2003?13 42
Figure 8: Baby juice, China, category growth comparison, by value, 2003?13 44
Figure 9: Baby juice, China, volume by segment (liters, million), 2003?13 47
Figure 10: Baby juice, China, category growth comparison, by volume, 2003?13 47
Figure 11: Baby juice, China, company share by value (%), 2007?08 49
Figure 12: Baby juice, China, distribution channels by value (%), 2007?08 52
Figure 13: Infant formula, China, value by segment (CNYm), 2003?13 58
Figure 14: Infant formula, China, category growth comparison, by value, 2003?13 60
Figure 15: Infant formula, China, volume by segment (kg, million), 2003?13 63
Figure 16: Infant formula, China, category growth comparison, by volume, 2003?13 63
Figure 17: Infant formula, China, company share by value (%), 2007?08 66
Figure 18: Infant formula, China, distribution channels by value (%), 2007?08 70
Figure 19: Global baby drinks market split (value terms, 2008), top five countries 75
Figure 20: Global baby drinks market value, 2003–08, top five countries 77
Figure 21: Global baby drinks market split (volume terms, 2008), top five countries 79
Figure 22: Global baby drinks market volume, 2003–08, top five countries 81
Figure 23: Unemployment status in China, 2000–12 91
Figure 24: Carbon dioxide emissions in China, 2002–07 108
Figure 25: Annual data review process 118

LIST OF TABLES
Table 1: Baby drinks category definitions 7
Table 2: Baby drinks distribution channels 8
Table 3: Baby drinks, China, value by category (CNYm), 2003?08 18
Table 4: Baby drinks, China, value forecast by category (CNYm), 2008?13 19
Table 5: Baby drinks, China, value by category ($m), 2003?08 21
Table 6: Baby drinks, China, value forecast by category ($m), 2008?13 21
Table 7: Baby drinks, China, volume by category (kg/liters, million), 2003?08 23
Table 8: Baby drinks, China, volume forecast by category (kg/liters, million), 2008?13 24
Table 9: Baby drinks, China, brand share by value (%), 2007?08 26
Table 10: Baby drinks, China, value by brand (CNYm), 2007?08 27
Table 11: Baby drinks, China, company share by value (%), 2007?08 29
Table 12: Baby drinks, China, value by company (CNYm), 2007?08 30
Table 13: Baby drinks, China, distribution channels by value (%), 2007?08 31
Table 14: Baby drinks, China, value by distribution channel (CNYm), 2007?08 31
Table 15: Baby drinks, China, expenditure per capita (CNY), 2003?08 33
Table 16: Baby drinks, China, forecast expenditure per capita (CNY), 2008?13 33
Table 17: Baby drinks, China, expenditure per capita ($), 2003?08 34
Table 18: Baby drinks, China, forecast expenditure per capita ($), 2008?13 34
Table 19: Baby drinks, China, consumption per capita (kg/liters), 2003?08 35
Table 20: Baby drinks, China, forecast consumption per capita (kg/liters), 2008?13 35
Table 21: Groupe Danone key facts 36
Table 22: Bristol-Myers Squibb Company key facts 38
Table 23: Baby juice, China, value by segment (CNYm), 2003?08 40
Table 24: Baby juice, China, value forecast by segment (CNYm), 2008?13 41
Table 25: Baby juice, China, value by segment ($m), 2003?08 43
Table 26: Baby juice, China, value forecast by segment ($m), 2008?13 43
Table 27: Baby juice, China, volume by segment (liters, million), 2003?08 45
Table 28: Baby juice, China, volume forecast by segment (liters, million), 2008?13 46
Table 29: Baby juice, China, brand share by value (%), 2007?08 48
Table 30: Baby juice, China, value by brand (CNYm), 2007?08 48
Table 31: Baby juice, China, company share by value (%), 2007?08 50
Table 32: Baby juice, China, value by company (CNYm), 2007?08 50
Table 33: Baby juice, China, distribution channels by value (%), 2007?08 51
Table 34: Baby juice, China, value by distribution channel (CNYm), 2007?08 51
Table 35: Baby juice, China, expenditure per capita (CNY), 2003?08 53
Table 36: Baby juice, China, forecast expenditure per capita (CNY), 2008?13 53
Table 37: Baby juice, China, expenditure per capita ($), 2003?08 54
Table 38: Baby juice, China, forecast expenditure per capita ($), 2008?13 54
Table 39: Baby juice, China, consumption per capita (liters), 2003?08 55
Table 40: Baby juice, China, forecast consumption per capita (liters), 2008?13 55
Table 41: Infant formula, China, value by segment (CNYm), 2003?08 56
Table 42: Infant formula, China, value forecast by segment (CNYm), 2008?13 57
Table 43: Infant formula, China, value by segment ($m), 2003?08 59
Table 44: Infant formula, China, value forecast by segment ($m), 2008?13 59
Table 45: Infant formula, China, volume by segment (kg, million), 2003?08 61
Table 46: Infant formula, China, volume forecast by segment (kg, million), 2008?13 62
Table 47: Infant formula, China, brand share by value (%), 2007?08 64
Table 48: Infant formula, China, value by brand (CNYm), 2007?08 65
Table 49: Infant formula, China, company share by value (%), 2007?08 67
Table 50: Infant formula, China, value by company (CNYm), 2007?08 68
Table 51: Infant formula, China, distribution channels by value (%), 2007?08 69
Table 52: Infant formula, China, value by distribution channel (CNYm), 2007?08 69
Table 53: Infant formula, China, expenditure per capita (CNY), 2003?08 71
Table 54: Infant formula, China, forecast expenditure per capita (CNY), 2008?13 71
Table 55: Infant formula, China, expenditure per capita ($), 2003?08 72
Table 56: Infant formula, China, forecast expenditure per capita ($), 2008?13 72
Table 57: Infant formula, China, consumption per capita (kg), 2003?08 73
Table 58: Infant formula, China, forecast consumption per capita (kg), 2008?13 73
Table 59: Global baby drinks market value, 2008 74
Table 60: Global baby drinks market split (value terms ($m), 2008), top five countries 77
Table 61: Global baby drinks market volume, 2008 78
Table 62: Global baby drinks market split (volume terms, 2008), top five countries 81
Table 63: Leading players, top five countries 82
Table 64: Analysis of China’s political landscape 84
Table 65: Analysis of China’s economy 88
Table 66: Analysis of China’s social system 94
Table 67: Analysis of China’s technology landscape 98
Table 68: Average annual salaries for researchers across countries 101
Table 69: Analysis of the China’s legal landscape 102
Table 70: Analysis of China’s environmental landscape 105
Table 71: China baby drinks new product launches reports, by company (top five companies), 2009 109
Table 72: China baby drinks new product launches SKUs, by company (top five companies), 2009 109
Table 73: China baby drinks new product launches (reports), by flavor and fragrances, 2009 110
Table 74: China baby drinks new product launches (reports), by ingredients, 2009 110
Table 75: China baby drinks new product launches (reports), by package tags or claims, 2009 111
Table 76: China baby drinks new product launches - recent five launches 2009 111
Table 77: China population, by age group, 2003?08 (millions) 112
Table 78: China population forecast, by age group, 2008?13 (millions) 113
Table 79: China population, by gender, 2003?08 (millions) 113
Table 80: China population forecast, by gender, 2008?13 (millions) 114
Table 81: China nominal GDP, 2003?08 (CNYbn, nominal prices) 114
Table 82: China nominal GDP forecast, 2008?13 (CNYbn, nominal prices) 114
Table 83: China real GDP, 2003?08 (CNYbn, 2000 prices) 115
Table 84: China real GDP forecast, 2008?13 (CNYbn, 2000 prices) 115
Table 85: China real GDP, 2003?08 ($bn, 2000 prices) 115
Table 86: China real GDP forecast, 2008?13 ($bn, 2000 prices) 116
Table 87: China consumer price index, 2003?08 (2000=100) 116
Table 88: China consumer price index, 2008?13 (2000=100) 116



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