Baby Drinks in Hong Kong to 2013

Introduction

This databook provides key data and information on the baby drinks market in Hong Kong. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories: infant formula and baby juice

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the baby drinks market, including company overview, key facts and business description

Highlights

The market for baby drinks in Hong Kong increased at a compound annual growth rate of 2.7% between 2003 and 2008.

The infant formula category led the baby drinks market in Hong Kong, accounting for a share of 79.8%.

Leading players in Hong Kong baby drinks market include Bristol-Myers Squibb Company, Wyeth and Nestle S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the baby drinks market in Hong Kong

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby drinks 2
Summary category level: baby juice 3
Summary category level: infant formula 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 17
Value analysis (Hong Kong Dollar), 2003?08 17
Value analysis (Hong Kong Dollar), 2008?13 18
Value analysis (US dollars), 2003?08 20
Value analysis (US dollars), 2008?13 20
Volume analysis, 2003?08 22
Volume analysis, 2008?13 23
Company and brand share analysis 25
Distribution analysis 29
Expenditure and consumption per capita 31
Chapter 4 Leading Company Profiles 34
Bristol-Myers Squibb Company 34
Wyeth. 36
Chapter 5 Category Analysis: Baby juice 38
Value analysis (Hong Kong Dollar), 2003?08 38
Value analysis (Hong Kong Dollar), 2008?13 39
Value analysis (US dollars), 2003?08 41
Value analysis (US dollars), 2008?13 41
Volume analysis, 2003?08 43
Volume analysis, 2008?13 44
Company and brand share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 6 Category Analysis: Infant formula 54
Value analysis (Hong Kong Dollar), 2003?08 54
Value analysis (Hong Kong Dollar), 2008?13 55
Value analysis (US dollars), 2003?08 57
Value analysis (US dollars), 2008?13 57
Volume analysis, 2003?08 59
Volume analysis, 2008?13 60
Company and brand share analysis 62
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 Country Comparison 71
Value 71
Volume 75
Market share 79
Chapter 8 PESTLE Analysis 80
Summary 80
Political analysis 81
Economic analysis 84
Social analysis 87
Technology analysis 91
Legal analysis 95
Environmental analysis 98
Chapter 9 Macroeconomic Profile 101
Macroeconomic indicators 101
Chapter 10 Research Methodology 106
Methodology overview 106
Secondary research 107
Market modeling 108
Creating an initial data model 108
Revising the initial data model 108
Creating a final estimate 109
Creating demographic value splits 109
Primary research 109
Data finalization 110
Ongoing research 110
Chapter 11 APPENDIX 111
Future readings 111
How to contact experts in your industry 111
Disclaimer 111

LIST OF FIGURES
Figure 1: Baby drinks, Hong Kong, value by category (HK$m), 2003?13 19
Figure 2: Baby drinks, Hong Kong, category growth comparison, by value, 2003?13 21
Figure 3: Baby drinks, Hong Kong, volume by category (kg/liters, million), 2003?13 24
Figure 4: Baby drinks, Hong Kong, category growth comparison, by volume, 2003?13 24
Figure 5: Baby drinks, Hong Kong, company share by value (%), 2007?08 27
Figure 6: Baby drinks, Hong Kong, distribution channels by value (%), 2007?08 30
Figure 7: Baby juice, Hong Kong, value by segment (HK$m), 2003?13 40
Figure 8: Baby juice, Hong Kong, category growth comparison, by value, 2003?13 42
Figure 9: Baby juice, Hong Kong, volume by segment (liters, million), 2003?13 45
Figure 10: Baby juice, Hong Kong, category growth comparison, by volume, 2003?13 45
Figure 11: Baby juice, Hong Kong, company share by value (%), 2007?08 47
Figure 12: Baby juice, Hong Kong, distribution channels by value (%), 2007?08 50
Figure 13: Infant formula, Hong Kong, value by segment (HK$m), 2003?13 56
Figure 14: Infant formula, Hong Kong, category growth comparison, by value, 2003?13 58
Figure 15: Infant formula, Hong Kong, volume by segment (kg, million), 2003?13 61
Figure 16: Infant formula, Hong Kong, category growth comparison, by volume, 2003?13 61
Figure 17: Infant formula, Hong Kong, company share by value (%), 2007?08 64
Figure 18: Infant formula, Hong Kong, distribution channels by value (%), 2007?08 67
Figure 19: Global baby drinks market split (value terms, 2008), top five countries 72
Figure 20: Global baby drinks market value, 2003–08, top five countries 74
Figure 21: Global baby drinks market split (volume terms, 2008), top five countries 76
Figure 22: Global baby drinks market volume, 2003–08, top five countries 78
Figure 23: Annual data review process 107

LIST OF TABLES
Table 1: Baby drinks category definitions 7
Table 2: Baby drinks distribution channels 8
Table 3: Baby drinks, Hong Kong, value by category (HK$m), 2003?08 17
Table 4: Baby drinks, Hong Kong, value forecast by category (HK$m), 2008?13 18
Table 5: Baby drinks, Hong Kong, value by category ($m), 2003?08 20
Table 6: Baby drinks, Hong Kong, value forecast by category ($m), 2008?13 20
Table 7: Baby drinks, Hong Kong, volume by category (kg/liters, million), 2003?08 22
Table 8: Baby drinks, Hong Kong, volume forecast by category (kg/liters, million), 2008?13 23
Table 9: Baby drinks, Hong Kong, brand share by value (%), 2007?08 25
Table 10: Baby drinks, Hong Kong, value by brand (HK$m), 2007?08 26
Table 11: Baby drinks, Hong Kong, company share by value (%), 2007?08 28
Table 12: Baby drinks, Hong Kong, value by company (HK$m), 2007?08 28
Table 13: Baby drinks, Hong Kong, distribution channels by value (%), 2007?08 29
Table 14: Baby drinks, Hong Kong, value by distribution channel (HK$m), 2007?08 29
Table 15: Baby drinks, Hong Kong, expenditure per capita (HK$), 2003?08 31
Table 16: Baby drinks, Hong Kong, forecast expenditure per capita (HK$), 2008?13 31
Table 17: Baby drinks, Hong Kong, expenditure per capita ($), 2003?08 32
Table 18: Baby drinks, Hong Kong, forecast expenditure per capita ($), 2008?13 32
Table 19: Baby drinks, Hong Kong, consumption per capita (kg/liters), 2003?08 33
Table 20: Baby drinks, Hong Kong, forecast consumption per capita (kg/liters), 2008?13 33
Table 21: Bristol-Myers Squibb Company key facts 34
Table 22: Wyeth key facts 36
Table 23: Baby juice, Hong Kong, value by segment (HK$m), 2003?08 38
Table 24: Baby juice, Hong Kong, value forecast by segment (HK$m), 2008?13 39
Table 25: Baby juice, Hong Kong, value by segment ($m), 2003?08 41
Table 26: Baby juice, Hong Kong, value forecast by segment ($m), 2008?13 41
Table 27: Baby juice, Hong Kong, volume by segment (liters, million), 2003?08 43
Table 28: Baby juice, Hong Kong, volume forecast by segment (liters, million), 2008?13 44
Table 29: Baby juice, Hong Kong, brand share by value (%), 2007?08 46
Table 30: Baby juice, Hong Kong, value by brand (HK$m), 2007?08 46
Table 31: Baby juice, Hong Kong, company share by value (%), 2007?08 48
Table 32: Baby juice, Hong Kong, value by company (HK$m), 2007?08 48
Table 33: Baby juice, Hong Kong, distribution channels by value (%), 2007?08 49
Table 34: Baby juice, Hong Kong, value by distribution channel (HK$m), 2007?08 49
Table 35: Baby juice, Hong Kong, expenditure per capita (HK$), 2003?08 51
Table 36: Baby juice, Hong Kong, forecast expenditure per capita (HK$), 2008?13 51
Table 37: Baby juice, Hong Kong, expenditure per capita ($), 2003?08 52
Table 38: Baby juice, Hong Kong, forecast expenditure per capita ($), 2008?13 52
Table 39: Baby juice, Hong Kong, consumption per capita (liters), 2003?08 53
Table 40: Baby juice, Hong Kong, forecast consumption per capita (liters), 2008?13 53
Table 41: Infant formula, Hong Kong, value by segment (HK$m), 2003?08 54
Table 42: Infant formula, Hong Kong, value forecast by segment (HK$m), 2008?13 55
Table 43: Infant formula, Hong Kong, value by segment ($m), 2003?08 57
Table 44: Infant formula, Hong Kong, value forecast by segment ($m), 2008?13 57
Table 45: Infant formula, Hong Kong, volume by segment (kg, million), 2003?08 59
Table 46: Infant formula, Hong Kong, volume forecast by segment (kg, million), 2008?13 60
Table 47: Infant formula, Hong Kong, brand share by value (%), 2007?08 62
Table 48: Infant formula, Hong Kong, value by brand (HK$m), 2007?08 63
Table 49: Infant formula, Hong Kong, company share by value (%), 2007?08 65
Table 50: Infant formula, Hong Kong, value by company (HK$m), 2007?08 65
Table 51: Infant formula, Hong Kong, distribution channels by value (%), 2007?08 66
Table 52: Infant formula, Hong Kong, value by distribution channel (HK$m), 2007?08 66
Table 53: Infant formula, Hong Kong, expenditure per capita (HK$), 2003?08 68
Table 54: Infant formula, Hong Kong, forecast expenditure per capita (HK$), 2008?13 68
Table 55: Infant formula, Hong Kong, expenditure per capita ($), 2003?08 69
Table 56: Infant formula, Hong Kong, forecast expenditure per capita ($), 2008?13 69
Table 57: Infant formula, Hong Kong, consumption per capita (kg), 2003?08 70
Table 58: Infant formula, Hong Kong, forecast consumption per capita (kg), 2008?13 70
Table 59: Global baby drinks market value, 2008 71
Table 60: Global baby drinks market split (value terms ($m), 2008), top five countries 74
Table 61: Global baby drinks market volume, 2008 75
Table 62: Global baby drinks market split (volume terms, 2008), top five countries 78
Table 63: Leading players, top five countries 79
Table 64: Analysis of Hong Kong’s political landscape 81
Table 65: Analysis of the economy of Hong Kong 84
Table 66: Analysis of Hong Kong’s social system 87
Table 67: Analysis of Hong Kong’s technology landscape 91
Table 68: Analysis of Hong Kong’s legal landscape 95
Table 69: Analysis of Hong Kong’s environmental landscape 98
Table 70: Hong Kong population, by age group, 2003?08 (millions) 101
Table 71: Hong Kong population forecast, by age group, 2008?13 (millions) 102
Table 72: Hong Kong population, by gender, 2003?08 (millions) 102
Table 73: Hong Kong population forecast, by gender, 2008?13 (millions) 103
Table 74: Hong Kong nominal GDP, 2003?08 (HK$bn, nominal prices) 103
Table 75: Hong Kong nominal GDP forecast, 2008?13 (HK$bn, nominal prices) 103
Table 76: Hong Kong real GDP, 2003?08 (HK$bn, 2000 prices) 104
Table 77: Hong Kong real GDP forecast, 2008?13 (HK$bn, 2000 prices) 104
Table 78: Hong Kong real GDP, 2003?08 ($bn, 2000 prices) 104
Table 79: Hong Kong real GDP forecast, 2008?13 ($bn, 2000 prices) 105
Table 80: Hong Kong consumer price index, 2003?08 (2000=100) 105
Table 81: Hong Kong consumer price index, 2008?13 (2000=100) 105



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