Baby Personal Care in China to 2013

Introduction

This databook provides key data and information on the baby personal care market in China. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories: diapers and baby toiletries

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the baby personal care market, including company overview, key facts and business description

Highlights

The market for baby personal care in China increased at a compound annual growth rate of 7.8% between 2003 and 2008.

The diapers category led the baby personal care market in China, accounting for a share of 78.1%.

Leading players in Chinese baby personal care market include Procter & Gamble Company, The, Hengan International Group Company Limited and Johnson & Johnson.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the baby personal care market in China

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby personal care 2
Summary category level: baby toiletries 3
Summary category level: diapers 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 18
Value analysis (Yuan Renminbi), 2003?08 18
Value analysis (Yuan Renminbi), 2008?13 19
Value analysis (US dollars), 2003?08 20
Value analysis (US dollars), 2008?13 20
Volume analysis, 2003?08 22
Volume analysis, 2008?13 23
Company and brand share analysis 25
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 4 Leading Company Profiles 33
The Procter & Gamble Company 33
Hengan International Group Company Limited 35
Chapter 5 Category Analysis: Baby Toiletries 37
Value analysis (Yuan Renminbi), 2003?08 37
Value analysis (Yuan Renminbi), 2008?13 38
Value analysis (US dollars), 2003?08 40
Value analysis (US dollars), 2008?13 41
Volume analysis, 2003?08 43
Volume analysis, 2008?13 44
Company and brand share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 6 Category Analysis: Diapers 55
Value analysis (Yuan Renminbi), 2003?08 55
Value analysis (Yuan Renminbi), 2008?13 56
Value analysis (US dollars), 2003?08 58
Value analysis (US dollars), 2008?13 58
Volume analysis, 2003?08 60
Volume analysis, 2008?13 61
Company and brand share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 Country Comparison 71
Value 71
Volume 75
Market share 79
Chapter 8 PESTLE Analysis 80
Summary 80
Political analysis 81
Economic analysis 85
Social analysis 91
Technological analysis 95
Legal analysis 99
Environmental analysis 102
Chapter 9 New Product Development 106
Product launches over time 106
Recent product launches 108
Chapter 10 Macroeconomic Profile 109
Macroeconomic indicators 109
Chapter 11 Research Methodology 114
Methodology overview 114
Secondary research 115
Market modeling 116
Creating an initial data model 116
Revising the initial data model 116
Creating a final estimate 117
Creating demographic value splits 117
Primary research 117
Data finalization 118
Ongoing research 118
Chapter 12 APPENDIX 119
Future readings 119
How to contact experts in your industry 119
Disclaimer 119

LIST OF FIGURES
Figure 1: Baby personal care, China, value by category (CNYm), 2003?13 19
Figure 2: Baby personal care, China, category growth comparison, by value, 2003?13 21
Figure 3: Baby personal care, China, volume by category (units, million), 2003?13 24
Figure 4: Baby personal care, China, category growth comparison, by volume, 2003?13 24
Figure 5: Baby personal care, China, company share by value (%), 2007?08 26
Figure 6: Baby personal care, China, distribution channels by value (%), 2007?08 29
Figure 7: Baby toiletries, China, value by segment (CNYm), 2003?13 39
Figure 8: Baby toiletries, China, category growth comparison, by value, 2003?13 42
Figure 9: Baby toiletries, China, volume by segment (units, million), 2003?13 45
Figure 10: Baby toiletries, China, category growth comparison, by volume, 2003?13 45
Figure 11: Baby toiletries, China, company share by value (%), 2007?08 47
Figure 12: Baby toiletries, China, distribution channels by value (%), 2007?08 50
Figure 13: Diapers, China, value by segment (CNYm), 2003?13 57
Figure 14: Diapers, China, category growth comparison, by value, 2003?13 59
Figure 15: Diapers, China, volume by segment (units, million), 2003?13 62
Figure 16: Diapers, China, category growth comparison, by volume, 2003?13 62
Figure 17: Diapers, China, company share by value (%), 2007?08 64
Figure 18: Diapers, China, distribution channels by value (%), 2007?08 67
Figure 19: Global baby personal care market split (value terms, 2008), top five countries 72
Figure 20: Global baby personal care market value, 2003–08, top five countries 74
Figure 21: Global baby personal care market split (volume terms, 2008), top five countries 76
Figure 22: Global baby personal care market volume, 2003–08, top five countries 78
Figure 23: Unemployment status in China, 2000–12 88
Figure 24: Carbon dioxide emissions in China, 2002–07 105
Figure 25: Annual data review process 115

LIST OF TABLES
Table 1: Baby personal care category definitions 7
Table 2: Baby personal care distribution channels 8
Table 3: Baby personal care, China, value by category (CNYm), 2003?08 18
Table 4: Baby personal care, China, value forecast by category (CNYm), 2008?13 19
Table 5: Baby personal care, China, value by category ($m), 2003?08 20
Table 6: Baby personal care, China, value forecast by category ($m), 2008?13 20
Table 7: Baby personal care, China, volume by category (units, million), 2003?08 22
Table 8: Baby personal care, China, volume forecast by category (units, million), 2008?13 23
Table 9: Baby personal care, China, brand share by value (%), 2007?08 25
Table 10: Baby personal care, China, value by brand (CNYm), 2007?08 25
Table 11: Baby personal care, China, company share by value (%), 2007?08 27
Table 12: Baby personal care, China, value by company (CNYm), 2007?08 27
Table 13: Baby personal care, China, distribution channels by value (%), 2007?08 28
Table 14: Baby personal care, China, value by distribution channel (CNYm), 2007?08 28
Table 15: Baby personal care, China, expenditure per capita (CNY), 2003?08 30
Table 16: Baby personal care, China, forecast expenditure per capita (CNY), 2008?13 30
Table 17: Baby personal care, China, expenditure per capita ($), 2003?08 31
Table 18: Baby personal care, China, forecast expenditure per capita ($), 2008?13 31
Table 19: Baby personal care, China, consumption per capita (units), 2003?08 32
Table 20: Baby personal care, China, forecast consumption per capita (units), 2008?13 32
Table 21: The Procter & Gamble Company key facts 33
Table 22: Hengan International Group Company Limited key facts 35
Table 23: Baby toiletries, China, value by segment (CNYm), 2003?08 37
Table 24: Baby toiletries, China, value forecast by segment (CNYm), 2008?13 38
Table 25: Baby toiletries, China, value by segment ($m), 2003?08 40
Table 26: Baby toiletries, China, value forecast by segment ($m), 2008?13 41
Table 27: Baby toiletries, China, volume by segment (units, million), 2003?08 43
Table 28: Baby toiletries, China, volume forecast by segment (units, million), 2008?13 44
Table 29: Baby toiletries, China, brand share by value (%), 2007?08 46
Table 30: Baby toiletries, China, value by brand (CNYm), 2007?08 46
Table 31: Baby toiletries, China, company share by value (%), 2007?08 48
Table 32: Baby toiletries, China, value by company (CNYm), 2007?08 48
Table 33: Baby toiletries, China, distribution channels by value (%), 2007?08 49
Table 34: Baby toiletries, China, value by distribution channel (CNYm), 2007?08 49
Table 35: Baby toiletries, China, expenditure per capita (CNY), 2003?08 51
Table 36: Baby toiletries, China, forecast expenditure per capita (CNY), 2008?13 52
Table 37: Baby toiletries, China, expenditure per capita ($), 2003?08 52
Table 38: Baby toiletries, China, forecast expenditure per capita ($), 2008?13 53
Table 39: Baby toiletries, China, consumption per capita (units), 2003?08 53
Table 40: Baby toiletries, China, forecast consumption per capita (units), 2008?13 54
Table 41: Diapers, China, value by segment (CNYm), 2003?08 55
Table 42: Diapers, China, value forecast by segment (CNYm), 2008?13 56
Table 43: Diapers, China, value by segment ($m), 2003?08 58
Table 44: Diapers, China, value forecast by segment ($m), 2008?13 58
Table 45: Diapers, China, volume by segment (units, million), 2003?08 60
Table 46: Diapers, China, volume forecast by segment (units, million), 2008?13 61
Table 47: Diapers, China, brand share by value (%), 2007?08 63
Table 48: Diapers, China, value by brand (CNYm), 2007?08 63
Table 49: Diapers, China, company share by value (%), 2007?08 65
Table 50: Diapers, China, value by company (CNYm), 2007?08 65
Table 51: Diapers, China, distribution channels by value (%), 2007?08 66
Table 52: Diapers, China, value by distribution channel (CNYm), 2007?08 66
Table 53: Diapers, China, expenditure per capita (CNY), 2003?08 68
Table 54: Diapers, China, forecast expenditure per capita (CNY), 2008?13 68
Table 55: Diapers, China, expenditure per capita ($), 2003?08 69
Table 56: Diapers, China, forecast expenditure per capita ($), 2008?13 69
Table 57: Diapers, China, consumption per capita (units), 2003?08 70
Table 58: Diapers, China, forecast consumption per capita (units), 2008?13 70
Table 59: Global baby personal care market value, 2008 71
Table 60: Global baby personal care market split (value terms ($m), 2008), top five countries 74
Table 61: Global baby personal care market volume, 2008 75
Table 62: Global baby personal care market split (volume terms, 2008), top five countries 78
Table 63: Leading players, top five countries 79
Table 64: Analysis of China’s political landscape 81
Table 65: Analysis of China’s economy 85
Table 66: Analysis of China’s social system 91
Table 67: Analysis of China’s technology landscape 95
Table 68: Average annual salaries for researchers across countries 98
Table 69: Analysis of the China’s legal landscape 99
Table 70: Analysis of China’s environmental landscape 102
Table 71: China baby personal care new product launches reports, by company (top five companies), 2009 106
Table 72: China baby personal care new product launches SKUs, by company (top five companies), 2009 106
Table 73: China baby personal care new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 107
Table 74: China baby personal care new product launches (reports), by ingredients (top 10 ingredients), 2009 107
Table 75: China baby personal care new product launches (reports), by package tags or claims (top 10 claims), 2009 108
Table 76: China baby personal care new product launches - recent five launches 2009 108
Table 77: China population, by age group, 2003?08 (millions) 109
Table 78: China population forecast, by age group, 2008?13 (millions) 110
Table 79: China population, by gender, 2003?08 (millions) 110
Table 80: China population forecast, by gender, 2008?13 (millions) 111
Table 81: China nominal GDP, 2003?08 (CNYbn, nominal prices) 111
Table 82: China nominal GDP forecast, 2008?13 (CNYbn, nominal prices) 111
Table 83: China real GDP, 2003?08 (CNYbn, 2000 prices) 112
Table 84: China real GDP forecast, 2008?13 (CNYbn, 2000 prices) 112
Table 85: China real GDP, 2003?08 ($bn, 2000 prices) 112
Table 86: China real GDP forecast, 2008?13 ($bn, 2000 prices) 113
Table 87: China consumer price index, 2003?08 (2000=100) 113
Table 88: China consumer price index, 2008?13 (2000=100) 113


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