Bakery and Cereals in Indonesia to 2013

Introduction

This databook provides key data and information on the bakery and cereals market in Indonesia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on :bread & rolls, breakfast cereals, cookies (sweet biscuits), cakes & pastries, crackers (savory biscuits) and morning goods

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for bakery and cereals in Indonesia increased at a compound annual growth rate of 8.2% between 2003 and 2008.

The cakes & pastries category led the bakery and cereals market in Indonesia, accounting for a share of 51.1%.

Leading players in Indonesian bakery and cereals market include Kraft Foods, Inc., Vicenzi Biscotti S.p.A. and Khong Guan Biscuit Factory (S) Pte Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the bakery and cereals market in Indonesia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread & rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes & pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Rupiah), 2003?08 27
Value analysis (Rupiah), 2008?13 28
Value analysis (US dollars), 2003?08 30
Value analysis (US dollars), 2008?13 31
Volume analysis, 2003?08 33
Volume analysis, 2008?13 34
Company and brand share analysis 37
Distribution analysis 42
Expenditure and consumption per capita 44
Chapter 4 Leading Company Profile 50
Kraft Foods Inc. 50
Chapter 5 Category Analysis: Bread & Rolls 52
Value analysis (Rupiah), 2003?08 52
Value analysis (Rupiah), 2008?13 53
Value analysis (US dollars), 2003?08 55
Value analysis (US dollars), 2008?13 55
Volume analysis, 2003?08 57
Volume analysis, 2008?13 58
Company and brand share analysis 61
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 6 Category Analysis: Breakfast Cereals 69
Value analysis (Rupiah), 2003?08 69
Value analysis (Rupiah), 2008?13 70
Value analysis (US dollars), 2003?08 72
Value analysis (US dollars), 2008?13 72
Volume analysis, 2003?08 74
Volume analysis, 2008?13 75
Company and brand share analysis 77
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 7 Category Analysis: Cakes & Pastries 85
Value analysis (Rupiah), 2003?08 85
Value analysis (Rupiah), 2008?13 86
Value analysis (US dollars), 2003?08 88
Value analysis (US dollars), 2008?13 88
Volume analysis, 2003?08 90
Volume analysis, 2008?13 91
Company and brand share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 8 Category Analysis: Cookies (Sweet Biscuits) 102
Value analysis (Rupiah), 2003?08 102
Value analysis (Rupiah), 2008?13 104
Value analysis (US dollars), 2003?08 106
Value analysis (US dollars), 2008?13 107
Volume analysis, 2003?08 109
Volume analysis, 2008?13 110
Company and brand share analysis 113
Distribution analysis 116
Expenditure and consumption per capita 118
Chapter 9 Category Analysis: Crackers (Savory Biscuits) 124
Value analysis (Rupiah), 2003?08 124
Value analysis (Rupiah), 2008?13 125
Value analysis (US dollars), 2003?08 127
Value analysis (US dollars), 2008?13 128
Volume analysis, 2003?08 130
Volume analysis, 2008?13 131
Company and brand share analysis 134
Distribution analysis 137
Expenditure and consumption per capita 139
Chapter 10 Category Analysis: Morning Goods 142
Value analysis (Rupiah), 2003?08 142
Value analysis (Rupiah), 2008?13 143
Value analysis (US dollars), 2003?08 145
Value analysis (US dollars), 2008?13 145
Volume analysis, 2003?08 147
Volume analysis, 2008?13 148
Company and brand share analysis 150
Distribution analysis 153
Expenditure and consumption per capita 155
Chapter 11 Country Comparison 158
Value 158
Volume 162
Market share 166
Chapter 12 PESTLE Analysis 167
Summary 167
Political analysis 169
Economic analysis 172
Social analysis 175
Technological analysis 178
Legal analysis 181
Environmental analysis 184
Chapter 13 New Product Development 187
Product launches over time 187
Recent product launches 189
Chapter 14 Macroeconomic Profile 190
Macroeconomic indicators 190
Chapter 15 Research Methodology 195
Methodology overview 195
Secondary research 196
Market modeling 197
Creating an initial data model 197
Revising the initial data model 197
Creating a final estimate 198
Creating demographic value splits 198
Primary research 198
Data finalization 199
Ongoing research 199
Chapter 16 APPENDIX 200
Future readings 200
How to contact experts in your industry 200
Disclaimer 200

LIST OF FIGURES
Figure 1: Bakery and cereals, Indonesia, value by category (IDRm), 2003?13 29
Figure 2: Bakery and cereals, Indonesia, category growth comparison, by value, 2003?13 32
Figure 3: Bakery and cereals, Indonesia, volume by category (kg, million), 2003?13 35
Figure 4: Bakery and cereals, Indonesia, category growth comparison, by volume, 2003?13 36
Figure 5: Bakery and cereals, Indonesia, company share by value (%), 2007?08 39
Figure 6: Bakery and cereals, Indonesia, distribution channels by value (%), 2007?08 43
Figure 7: Bread & rolls, Indonesia, value by segment (IDRm), 2003?13 54
Figure 8: Bread & rolls, Indonesia, category growth comparison, by value, 2003?13 56
Figure 9: Bread & rolls, Indonesia, volume by segment (kg, million), 2003?13 59
Figure 10: Bread & rolls, Indonesia, category growth comparison, by volume, 2003?13 60
Figure 11: Bread & rolls, Indonesia, company share by value (%), 2007?08 62
Figure 12: Bread & rolls, Indonesia, distribution channels by value (%), 2007?08 65
Figure 13: Breakfast cereals, Indonesia, value by segment (IDRm), 2003?13 71
Figure 14: Breakfast cereals, Indonesia, category growth comparison, by value, 2003?13 73
Figure 15: Breakfast cereals, Indonesia, volume by segment (kg, million), 2003?13 76
Figure 16: Breakfast cereals, Indonesia, category growth comparison, by volume, 2003?13 76
Figure 17: Breakfast cereals, Indonesia, company share by value (%), 2007?08 78
Figure 18: Breakfast cereals, Indonesia, distribution channels by value (%), 2007?08 81
Figure 19: Cakes & pastries, Indonesia, value by segment (IDRm), 2003?13 87
Figure 20: Cakes & pastries, Indonesia, category growth comparison, by value, 2003?13 89
Figure 21: Cakes & pastries, Indonesia, volume by segment (kg, million), 2003?13 92
Figure 22: Cakes & pastries, Indonesia, category growth comparison, by volume, 2003?13 93
Figure 23: Cakes & pastries, Indonesia, company share by value (%), 2007?08 95
Figure 24: Cakes & pastries, Indonesia, distribution channels by value (%), 2007?08 98
Figure 25: Cookies (sweet biscuits), Indonesia, value by segment (IDRm), 2003?13 105
Figure 26: Cookies (sweet biscuits), Indonesia, category growth comparison, by value, 2003?13 108
Figure 27: Cookies (sweet biscuits), Indonesia, volume by segment (kg, million), 2003?13 111
Figure 28: Cookies (sweet biscuits), Indonesia, category growth comparison, by volume, 2003?13 112
Figure 29: Cookies (sweet biscuits), Indonesia, company share by value (%), 2007?08 114
Figure 30: Cookies (sweet biscuits), Indonesia, distribution channels by value (%), 2007?08 117
Figure 31: Crackers (savory biscuits), Indonesia, value by segment (IDRm), 2003?13 126
Figure 32: Crackers (savory biscuits), Indonesia, category growth comparison, by value, 2003?13 129
Figure 33: Crackers (savory biscuits), Indonesia, volume by segment (kg, million), 2003?13 132
Figure 34: Crackers (savory biscuits), Indonesia, category growth comparison, by volume, 2003?13 133
Figure 35: Crackers (savory biscuits), Indonesia, company share by value (%), 2007?08 135
Figure 36: Crackers (savory biscuits), Indonesia, distribution channels by value (%), 2007?08 138
Figure 37: Morning goods, Indonesia, value by segment (IDRm), 2003?13 144
Figure 38: Morning goods, Indonesia, category growth comparison, by value, 2003?13 146
Figure 39: Morning goods, Indonesia, volume by segment (kg, million), 2003?13 149
Figure 40: Morning goods, Indonesia, category growth comparison, by volume, 2003?13 149
Figure 41: Morning goods, Indonesia, company share by value (%), 2007?08 151
Figure 42: Morning goods, Indonesia, distribution channels by value (%), 2007?08 154
Figure 43: Global bakery and cereals market split (value terms, 2008), top five countries 159
Figure 44: Global bakery and cereals market value, 2003Ð08, top five countries 161
Figure 45: Global bakery and cereals market split (volume terms, 2008), top five countries 163
Figure 46: Global bakery and cereals market volume, 2003Ð08, top five countries 165
Figure 47: Annual data review process 196

LIST OF TABLES
Table 1: (Part 1) Bakery and cereals category definitions 11
Table 2: (Part 2) Bakery and cereals category definitions 12
Table 3: Bakery and cereals distribution channels 13
Table 4: Bakery and cereals, Indonesia, value by category (IDRm), 2003?08 27
Table 5: Bakery and cereals, Indonesia, value forecast by category (IDRm), 2008?13 28
Table 6: Bakery and cereals, Indonesia, value by category ($m), 2003?08 30
Table 7: Bakery and cereals, Indonesia, value forecast by category ($m), 2008?13 31
Table 8: Bakery and cereals, Indonesia, volume by category (kg, million), 2003?08 33
Table 9: Bakery and cereals, Indonesia, volume forecast by category (kg, million), 2008?13 34
Table 10: Bakery and cereals, Indonesia, brand share by value (%), 2007?08 37
Table 11: Bakery and cereals, Indonesia, value by brand (IDRm), 2007?08 38
Table 12: Bakery and cereals, Indonesia, company share by value (%), 2007?08 40
Table 13: Bakery and cereals, Indonesia, value by company (IDRm), 2007?08 41
Table 14: Bakery and cereals, Indonesia, distribution channels by value (%), 2007?08 42
Table 15: Bakery and cereals, Indonesia, value by distribution channel (IDRm), 2007?08 42
Table 16: Bakery and cereals, Indonesia, expenditure per capita (IDR), 2003?08 44
Table 17: Bakery and cereals, Indonesia, forecast expenditure per capita (IDR), 2008?13 45
Table 18: Bakery and cereals, Indonesia, expenditure per capita ($), 2003?08 46
Table 19: Bakery and cereals, Indonesia, forecast expenditure per capita ($), 2008?13 47
Table 20: Bakery and cereals, Indonesia, consumption per capita (kg), 2003?08 48
Table 21: Bakery and cereals, Indonesia, forecast consumption per capita (kg), 2008?13 49
Table 22: Kraft Foods Inc. key facts 50
Table 23: Bread & rolls, Indonesia, value by segment (IDRm), 2003?08 52
Table 24: Bread & rolls, Indonesia, value forecast by segment (IDRm), 2008?13 53
Table 25: Bread & rolls, Indonesia, value by segment ($m), 2003?08 55
Table 26: Bread & rolls, Indonesia, value forecast by segment ($m), 2008?13 55
Table 27: Bread & rolls, Indonesia, volume by segment (kg, million), 2003?08 57
Table 28: Bread & rolls, Indonesia, volume forecast by segment (kg, million), 2008?13 58
Table 29: Bread & rolls, Indonesia, brand share by value (%), 2007?08 61
Table 30: Bread & rolls, Indonesia, value by brand (IDRm), 2007?08 61
Table 31: Bread & rolls, Indonesia, company share by value (%), 2007?08 63
Table 32: Bread & rolls, Indonesia, value by company (IDRm), 2007?08 63
Table 33: Bread & rolls, Indonesia, distribution channels by value (%), 2007?08 64
Table 34: Bread & rolls, Indonesia, value by distribution channel (IDRm), 2007?08 64
Table 35: Bread & rolls, Indonesia, expenditure per capita (IDR), 2003?08 66
Table 36: Bread & rolls, Indonesia, forecast expenditure per capita (IDR), 2008?13 66
Table 37: Bread & rolls, Indonesia, expenditure per capita ($), 2003?08 67
Table 38: Bread & rolls, Indonesia, forecast expenditure per capita ($), 2008?13 67
Table 39: Bread & rolls, Indonesia, consumption per capita (kg), 2003?08 68
Table 40: Bread & rolls, Indonesia, forecast consumption per capita (kg), 2008?13 68
Table 41: Breakfast cereals, Indonesia, value by segment (IDRm), 2003?08 69
Table 42: Breakfast cereals, Indonesia, value forecast by segment (IDRm), 2008?13 70
Table 43: Breakfast cereals, Indonesia, value by segment ($m), 2003?08 72
Table 44: Breakfast cereals, Indonesia, value forecast by segment ($m), 2008?13 72
Table 45: Breakfast cereals, Indonesia, volume by segment (kg, million), 2003?08 74
Table 46: Breakfast cereals, Indonesia, volume forecast by segment (kg, million), 2008?13 75
Table 47: Breakfast cereals, Indonesia, brand share by value (%), 2007?08 77
Table 48: Breakfast cereals, Indonesia, value by brand (IDRm), 2007?08 77
Table 49: Breakfast cereals, Indonesia, company share by value (%), 2007?08 79
Table 50: Breakfast cereals, Indonesia, value by company (IDRm), 2007?08 79
Table 51: Breakfast cereals, Indonesia, distribution channels by value (%), 2007?08 80
Table 52: Breakfast cereals, Indonesia, value by distribution channel (IDRm), 2007?08 80
Table 53: Breakfast cereals, Indonesia, expenditure per capita (IDR), 2003?08 82
Table 54: Breakfast cereals, Indonesia, forecast expenditure per capita (IDR), 2008?13 82
Table 55: Breakfast cereals, Indonesia, expenditure per capita ($), 2003?08 83
Table 56: Breakfast cereals, Indonesia, forecast expenditure per capita ($), 2008?13 83
Table 57: Breakfast cereals, Indonesia, consumption per capita (kg), 2003?08 84
Table 58: Breakfast cereals, Indonesia, forecast consumption per capita (kg), 2008?13 84
Table 59: Cakes & pastries, Indonesia, value by segment (IDRm), 2003?08 85
Table 60: Cakes & pastries, Indonesia, value forecast by segment (IDRm), 2008?13 86
Table 61: Cakes & pastries, Indonesia, value by segment ($m), 2003?08 88
Table 62: Cakes & pastries, Indonesia, value forecast by segment ($m), 2008?13 88
Table 63: Cakes & pastries, Indonesia, volume by segment (kg, million), 2003?08 90
Table 64: Cakes & pastries, Indonesia, volume forecast by segment (kg, million), 2008?13 91
Table 65: Cakes & pastries, Indonesia, brand share by value (%), 2007?08 94
Table 66: Cakes & pastries, Indonesia, value by brand (IDRm), 2007?08 94
Table 67: Cakes & pastries, Indonesia, company share by value (%), 2007?08 96
Table 68: Cakes & pastries, Indonesia, value by company (IDRm), 2007?08 96
Table 69: Cakes & pastries, Indonesia, distribution channels by value (%), 2007?08 97
Table 70: Cakes & pastries, Indonesia, value by distribution channel (IDRm), 2007?08 97
Table 71: Cakes & pastries, Indonesia, expenditure per capita (IDR), 2003?08 99
Table 72: Cakes & pastries, Indonesia, forecast expenditure per capita (IDR), 2008?13 99
Table 73: Cakes & pastries, Indonesia, expenditure per capita ($), 2003?08 100
Table 74: Cakes & pastries, Indonesia, forecast expenditure per capita ($), 2008?13 100
Table 75: Cakes & pastries, Indonesia, consumption per capita (kg), 2003?08 101
Table 76: Cakes & pastries, Indonesia, forecast consumption per capita (kg), 2008?13 101
Table 77: Cookies (sweet biscuits), Indonesia, value by segment (IDRm), 2003?08 103
Table 78: Cookies (sweet biscuits), Indonesia, value forecast by segment (IDRm), 2008?13 104
Table 79: Cookies (sweet biscuits), Indonesia, value by segment ($m), 2003?08 106
Table 80: Cookies (sweet biscuits), Indonesia, value forecast by segment ($m), 2008?13 107
Table 81: Cookies (sweet biscuits), Indonesia, volume by segment (kg, million), 2003?08 109
Table 82: Cookies (sweet biscuits), Indonesia, volume forecast by segment (kg, million), 2008?13 110
Table 83: Cookies (sweet biscuits), Indonesia, brand share by value (%), 2007?08 113
Table 84: Cookies (sweet biscuits), Indonesia, value by brand (IDRm), 2007?08 113
Table 85: Cookies (sweet biscuits), Indonesia, company share by value (%), 2007?08 115
Table 86: Cookies (sweet biscuits), Indonesia, value by company (IDRm), 2007?08 115
Table 87: Cookies (sweet biscuits), Indonesia, distribution channels by value (%), 2007?08 116
Table 88: Cookies (sweet biscuits), Indonesia, value by distribution channel (IDRm), 2007?08 116
Table 89: Cookies (sweet biscuits), Indonesia, expenditure per capita (IDR), 2003?08 118
Table 90: Cookies (sweet biscuits), Indonesia, forecast expenditure per capita (IDR), 2008?13 119
Table 91: Cookies (sweet biscuits), Indonesia, expenditure per capita ($), 2003?08 120
Table 92: Cookies (sweet biscuits), Indonesia, forecast expenditure per capita ($), 2008?13 121
Table 93: Cookies (sweet biscuits), Indonesia, consumption per capita (kg), 2003?08 122
Table 94: Cookies (sweet biscuits), Indonesia, forecast consumption per capita (kg), 2008?13 123
Table 95: Crackers (savory biscuits), Indonesia, value by segment (IDRm), 2003?08 124
Table 96: Crackers (savory biscuits), Indonesia, value forecast by segment (IDRm), 2008?13 125
Table 97: Crackers (savory biscuits), Indonesia, value by segment ($m), 2003?08 127
Table 98: Crackers (savory biscuits), Indonesia, value forecast by segment ($m), 2008?13 128
Table 99: Crackers (savory biscuits), Indonesia, volume by segment (kg, million), 2003?08 130
Table 100: Crackers (savory biscuits), Indonesia, volume forecast by segment (kg, million), 2008?13 131
Table 101: Crackers (savory biscuits), Indonesia, brand share by value (%), 2007?08 134
Table 102: Crackers (savory biscuits), Indonesia, value by brand (IDRm), 2007?08 134
Table 103: Crackers (savory biscuits), Indonesia, company share by value (%), 2007?08 136
Table 104: Crackers (savory biscuits), Indonesia, value by company (IDRm), 2007?08 136
Table 105: Crackers (savory biscuits), Indonesia, distribution channels by value (%), 2007?08 137
Table 106: Crackers (savory biscuits), Indonesia, value by distribution channel (IDRm), 2007?08 137
Table 107: Crackers (savory biscuits), Indonesia, expenditure per capita (IDR), 2003?08 139
Table 108: Crackers (savory biscuits), Indonesia, forecast expenditure per capita (IDR), 2008?13 139
Table 109: Crackers (savory biscuits), Indonesia, expenditure per capita ($), 2003?08 140
Table 110: Crackers (savory biscuits), Indonesia, forecast expenditure per capita ($), 2008?13 140
Table 111: Crackers (savory biscuits), Indonesia, consumption per capita (kg), 2003?08 141
Table 112: Crackers (savory biscuits), Indonesia, forecast consumption per capita (kg), 2008?13 141
Table 113: Morning goods, Indonesia, value by segment (IDRm), 2003?08 142
Table 114: Morning goods, Indonesia, value forecast by segment (IDRm), 2008?13 143
Table 115: Morning goods, Indonesia, value by segment ($m), 2003?08 145
Table 116: Morning goods, Indonesia, value forecast by segment ($m), 2008?13 145
Table 117: Morning goods, Indonesia, volume by segment (kg, million), 2003?08 147
Table 118: Morning goods, Indonesia, volume forecast by segment (kg, million), 2008?13 148
Table 119: Morning goods, Indonesia, brand share by value (%), 2007?08 150
Table 120: Morning goods, Indonesia, value by brand (IDRm), 2007?08 150
Table 121: Morning goods, Indonesia, company share by value (%), 2007?08 152
Table 122: Morning goods, Indonesia, value by company (IDRm), 2007?08 152
Table 123: Morning goods, Indonesia, distribution channels by value (%), 2007?08 153
Table 124: Morning goods, Indonesia, value by distribution channel (IDRm), 2007?08 153
Table 125: Morning goods, Indonesia, expenditure per capita (IDR), 2003?08 155
Table 126: Morning goods, Indonesia, forecast expenditure per capita (IDR), 2008?13 155
Table 127: Morning goods, Indonesia, expenditure per capita ($), 2003?08 156
Table 128: Morning goods, Indonesia, forecast expenditure per capita ($), 2008?13 156
Table 129: Morning goods, Indonesia, consumption per capita (kg), 2003?08 157
Table 130: Morning goods, Indonesia, forecast consumption per capita (kg), 2008?13 157
Table 131: Global bakery and cereals market value, 2008 158
Table 132: Global bakery and cereals market split (value terms ($m), 2008), top five countries 161
Table 133: Global bakery and cereals market volume, 2008 162
Table 134: Global bakery and cereals market split (volume terms, 2008), top five countries 165
Table 135: Leading players, top five countries 166
Table 136: Analysis of IndonesiaÕs political landscape 169
Table 137: Analysis of IndonesiaÕs economy 172
Table 138: Analysis of IndonesiaÕs social system 175
Table 139: Analysis of IndonesiaÕs technology landscape 178
Table 140: Analysis of IndonesiaÕs legal landscape 181
Table 141: Analysis of IndonesiaÕs environmental landscape 184
Table 142: Indonesia bakery and cereals new product launches reports, by company (top five companies), 2009 187
Table 143: Indonesia bakery and cereals new product launches SKUs, by company (top five companies), 2009 187
Table 144: Indonesia bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 188
Table 145: Indonesia bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2009 188
Table 146: Indonesia bakery and cereals new product launches (reports), by package tags or claims (top 10 claims), 2009 189
Table 147: Indonesia bakery and cereals new product launches - recent five launches (2009) 189
Table 148: Indonesia population, by age group, 2003?08 (millions) 190
Table 149: Indonesia population forecast, by age group, 2008?13 (millions) 191
Table 150: Indonesia population, by gender, 2003?08 (millions) 191
Table 151: Indonesia population forecast, by gender, 2008?13 (millions) 192
Table 152: Indonesia nominal GDP, 2003?08 (IDRbn, nominal prices) 192
Table 153: Indonesia nominal GDP forecast, 2008?13 (IDRbn, nominal prices) 192
Table 154: Indonesia real GDP, 2003?08 (IDRbn, 2000 prices) 193
Table 155: Indonesia real GDP forecast, 2008?13 (IDRbn, 2000 prices) 193
Table 156: Indonesia real GDP, 2003?08 ($bn, 2000 prices) 193
Table 157: Indonesia real GDP forecast, 2008?13 ($bn, 2000 prices) 194
Table 158: Indonesia consumer price index, 2003?08 (2000=100) 194
Table 159: Indonesia consumer price index, 2008?13 (2000=100) 194



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