Bakery and Cereals in New Zealand to 2013

Introduction

This databook provides key data and information on the bakery and cereals market in New Zealand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on six categories: bread & rolls, breakfast cereals, cakes & pastries, morning goods, Cookies (sweet biscuits) and crackers

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the bakery and cereals market, including company overview, key facts and business description

Highlights

The market for bakery and cereals in New Zealand increased at a compound annual growth rate of 4% between 2003 and 2008.

The bread & rolls category led the bakery and cereals market in New Zealand, accounting for a share of 43.5%.

Leading players in New Zealand bakery and cereals market include Goodman Fielder Ltd, Groupe Danone and Campbell Soup Company.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the bakery and cereals market in New Zealand

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread & rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes & pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (New Zealand Dollar), 2003?08 27
Value analysis (New Zealand Dollar), 2008?13 28
Value analysis (US dollars), 2003?08 30
Value analysis (US dollars), 2008?13 31
Volume analysis, 2003?08 33
Volume analysis, 2008?13 34
Company and brand share analysis 36
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 4 Leading Company Profiles 49
Goodman Fielder Limited 49
Groupe Danone 51
Chapter 5 Category Analysis: Bread & Rolls 53
Value analysis (New Zealand Dollar), 2003?08 53
Value analysis (New Zealand Dollar), 2008?13 54
Value analysis (US dollars), 2003?08 56
Value analysis (US dollars), 2008?13 56
Volume analysis, 2003?08 58
Volume analysis, 2008?13 59
Company and brand share analysis 61
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 6 Category Analysis: Breakfast Cereals 69
Value analysis (New Zealand Dollar), 2003?08 69
Value analysis (New Zealand Dollar), 2008?13 70
Value analysis (US dollars), 2003?08 72
Value analysis (US dollars), 2008?13 72
Volume analysis, 2003?08 74
Volume analysis, 2008?13 75
Company and brand share analysis 77
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 7 Category Analysis: Cakes & Pastries 85
Value analysis (New Zealand Dollar), 2003?08 85
Value analysis (New Zealand Dollar), 2008?13 86
Value analysis (US dollars), 2003?08 88
Value analysis (US dollars), 2008?13 88
Volume analysis, 2003?08 90
Volume analysis, 2008?13 91
Company and brand share analysis 93
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 8 Category Analysis: Cookies (Sweet Biscuits) 101
Value analysis (New Zealand Dollar), 2003?08 101
Value analysis (New Zealand Dollar), 2008?13 103
Value analysis (US dollars), 2003?08 105
Value analysis (US dollars), 2008?13 106
Volume analysis, 2003?08 108
Volume analysis, 2008?13 109
Company and brand share analysis 112
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 9 Category Analysis: Crackers (Savory Biscuits) 123
Value analysis (New Zealand Dollar), 2003?08 123
Value analysis (New Zealand Dollar), 2008?13 124
Value analysis (US dollars), 2003?08 126
Value analysis (US dollars), 2008?13 127
Volume analysis, 2003?08 129
Volume analysis, 2008?13 130
Company and brand share analysis 132
Distribution analysis 135
Expenditure and consumption per capita 137
Chapter 10 Category Analysis: Morning Goods 140
Value analysis (New Zealand Dollar), 2003?08 140
Value analysis (New Zealand Dollar), 2008?13 141
Value analysis (US dollars), 2003?08 143
Value analysis (US dollars), 2008?13 143
Volume analysis, 2003?08 145
Volume analysis, 2008?13 146
Company and brand share analysis 148
Distribution analysis 151
Expenditure and consumption per capita 153
Chapter 11 PESTLE Analysis 156
Summary 156
Political analysis 157
Economic analysis 160
Social analysis 163
Technological analysis 166
Legal analysis 169
Environmental analysis 172
Chapter 12 New Product Development 175
Product launches over time 175
Recent product launches 177
Chapter 13 Macroeconomic Profile 178
Macroeconomic indicators 178
Chapter 14 Research Methodology 183
Methodology overview 183
Secondary research 184
Market modeling 185
Creating an initial data model 185
Revising the initial data model 185
Creating a final estimate 186
Creating demographic value splits 186
Primary research 186
Data finalization 187
Ongoing research 187
Chapter 15 APPENDIX 188
Future readings 188
How to contact experts in your industry 188
Disclaimer 188

LIST OF FIGURES
Figure 1: Bakery and cereals, New Zealand, value by category (NZ$m), 2003?13 29
Figure 2: Bakery and cereals, New Zealand, category growth comparison, by value, 2003?13 32
Figure 3: Bakery and cereals, New Zealand, volume by category (kg, million), 2003?13 35
Figure 4: Bakery and cereals, New Zealand, category growth comparison, by volume, 2003?13 35
Figure 5: Bakery and cereals, New Zealand, company share by value (%), 2007?08 38
Figure 6: Bakery and cereals, New Zealand, distribution channels by value (%), 2007?08 42
Figure 7: Bread & rolls, New Zealand, value by segment (NZ$m), 2003?13 55
Figure 8: Bread & rolls, New Zealand, category growth comparison, by value, 2003?13 57
Figure 9: Bread & rolls, New Zealand, volume by segment (kg, million), 2003?13 60
Figure 10: Bread & rolls, New Zealand, category growth comparison, by volume, 2003?13 60
Figure 11: Bread & rolls, New Zealand, company share by value (%), 2007?08 62
Figure 12: Bread & rolls, New Zealand, distribution channels by value (%), 2007?08 65
Figure 13: Breakfast cereals, New Zealand, value by segment (NZ$m), 2003?13 71
Figure 14: Breakfast cereals, New Zealand, category growth comparison, by value, 2003?13 73
Figure 15: Breakfast cereals, New Zealand, volume by segment (kg, million), 2003?13 76
Figure 16: Breakfast cereals, New Zealand, category growth comparison, by volume, 2003?13 76
Figure 17: Breakfast cereals, New Zealand, company share by value (%), 2007?08 78
Figure 18: Breakfast cereals, New Zealand, distribution channels by value (%), 2007?08 81
Figure 19: Cakes & pastries, New Zealand, value by segment (NZ$m), 2003?13 87
Figure 20: Cakes & pastries, New Zealand, category growth comparison, by value, 2003?13 89
Figure 21: Cakes & pastries, New Zealand, volume by segment (kg, million), 2003?13 92
Figure 22: Cakes & pastries, New Zealand, category growth comparison, by volume, 2003?13 92
Figure 23: Cakes & pastries, New Zealand, company share by value (%), 2007?08 94
Figure 24: Cakes & pastries, New Zealand, distribution channels by value (%), 2007?08 97
Figure 25: Cookies (sweet biscuits), New Zealand, value by segment (NZ$m), 2003?13 104
Figure 26: Cookies (sweet biscuits), New Zealand, category growth comparison, by value, 2003?13 107
Figure 27: Cookies (sweet biscuits), New Zealand, volume by segment (kg, million), 2003?13 110
Figure 28: Cookies (sweet biscuits), New Zealand, category growth comparison, by volume, 2003?13 111
Figure 29: Cookies (sweet biscuits), New Zealand, company share by value (%), 2007?08 113
Figure 30: Cookies (sweet biscuits), New Zealand, distribution channels by value (%), 2007?08 116
Figure 31: Crackers (savory biscuits), New Zealand, value by segment (NZ$m), 2003?13 125
Figure 32: Crackers (savory biscuits), New Zealand, category growth comparison, by value, 2003?13 128
Figure 33: Crackers (savory biscuits), New Zealand, volume by segment (kg, million), 2003?13 131
Figure 34: Crackers (savory biscuits), New Zealand, category growth comparison, by volume, 2003?13 131
Figure 35: Crackers (savory biscuits), New Zealand, company share by value (%), 2007?08 133
Figure 36: Crackers (savory biscuits), New Zealand, distribution channels by value (%), 2007?08 136
Figure 37: Morning goods, New Zealand, value by segment (NZ$m), 2003?13 142
Figure 38: Morning goods, New Zealand, category growth comparison, by value, 2003?13 144
Figure 39: Morning goods, New Zealand, volume by segment (kg, million), 2003?13 147
Figure 40: Morning goods, New Zealand, category growth comparison, by volume, 2003?13 147
Figure 41: Morning goods, New Zealand, company share by value (%), 2007?08 149
Figure 42: Morning goods, New Zealand, distribution channels by value (%), 2007?08 152
Figure 43: Annual data review process 184

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and Cereals distribution channels 13
Table 3: Bakery and cereals, New Zealand, value by category (NZ$m), 2003?08 27
Table 4: Bakery and cereals, New Zealand, value forecast by category (NZ$m), 2008?13 28
Table 5: Bakery and cereals, New Zealand, value by category ($m), 2003?08 30
Table 6: Bakery and cereals, New Zealand, value forecast by category ($m), 2008?13 31
Table 7: Bakery and cereals, New Zealand, volume by category (kg, million), 2003?08 33
Table 8: Bakery and cereals, New Zealand, volume forecast by category (kg, million), 2008?13 34
Table 9: Bakery and cereals, New Zealand, brand share by value (%), 2007?08 36
Table 10: Bakery and cereals, New Zealand, value by brand (NZ$m), 2007?08 37
Table 11: Bakery and cereals, New Zealand, company share by value (%), 2007?08 39
Table 12: Bakery and cereals, New Zealand, value by company (NZ$m), 2007?08 40
Table 13: Bakery and cereals, New Zealand, distribution channels by value (%), 2007?08 41
Table 14: Bakery and cereals, New Zealand, value by distribution channel (NZ$m), 2007?08 41
Table 15: Bakery and cereals, New Zealand, expenditure per capita (NZ$), 2003?08 43
Table 16: Bakery and cereals, New Zealand, forecast expenditure per capita (NZ$), 2008?13 44
Table 17: Bakery and cereals, New Zealand, expenditure per capita ($), 2003?08 45
Table 18: Bakery and cereals, New Zealand, forecast expenditure per capita ($), 2008?13 46
Table 19: Bakery and cereals, New Zealand, consumption per capita (kg), 2003?08 47
Table 20: Bakery and cereals, New Zealand, forecast consumption per capita (kg), 2008?13 48
Table 21: Goodman Fielder Limited key facts 49
Table 22: Groupe Danone key facts 51
Table 23: Bread & rolls, New Zealand, value by segment (NZ$m), 2003?08 53
Table 24: Bread & rolls, New Zealand, value forecast by segment (NZ$m), 2008?13 54
Table 25: Bread & rolls, New Zealand, value by segment ($m), 2003?08 56
Table 26: Bread & rolls, New Zealand, value forecast by segment ($m), 2008?13 56
Table 27: Bread & rolls, New Zealand, volume by segment (kg, million), 2003?08 58
Table 28: Bread & rolls, New Zealand, volume forecast by segment (kg, million), 2008?13 59
Table 29: Bread & rolls, New Zealand, brand share by value (%), 2007?08 61
Table 30: Bread & rolls, New Zealand, value by brand (NZ$m), 2007?08 61
Table 31: Bread & rolls, New Zealand, company share by value (%), 2007?08 63
Table 32: Bread & rolls, New Zealand, value by company (NZ$m), 2007?08 63
Table 33: Bread & rolls, New Zealand, distribution channels by value (%), 2007?08 64
Table 34: Bread & rolls, New Zealand, value by distribution channel (NZ$m), 2007?08 64
Table 35: Bread & rolls, New Zealand, expenditure per capita (NZ$), 2003?08 66
Table 36: Bread & rolls, New Zealand, forecast expenditure per capita (NZ$), 2008?13 66
Table 37: Bread & rolls, New Zealand, expenditure per capita ($), 2003?08 67
Table 38: Bread & rolls, New Zealand, forecast expenditure per capita ($), 2008?13 67
Table 39: Bread & rolls, New Zealand, consumption per capita (kg), 2003?08 68
Table 40: Bread & rolls, New Zealand, forecast consumption per capita (kg), 2008?13 68
Table 41: Breakfast cereals, New Zealand, value by segment (NZ$m), 2003?08 69
Table 42: Breakfast cereals, New Zealand, value forecast by segment (NZ$m), 2008?13 70
Table 43: Breakfast cereals, New Zealand, value by segment ($m), 2003?08 72
Table 44: Breakfast cereals, New Zealand, value forecast by segment ($m), 2008?13 72
Table 45: Breakfast cereals, New Zealand, volume by segment (kg, million), 2003?08 74
Table 46: Breakfast cereals, New Zealand, volume forecast by segment (kg, million), 2008?13 75
Table 47: Breakfast cereals, New Zealand, brand share by value (%), 2007?08 77
Table 48: Breakfast cereals, New Zealand, value by brand (NZ$m), 2007?08 77
Table 49: Breakfast cereals, New Zealand, company share by value (%), 2007?08 79
Table 50: Breakfast cereals, New Zealand, value by company (NZ$m), 2007?08 79
Table 51: Breakfast cereals, New Zealand, distribution channels by value (%), 2007?08 80
Table 52: Breakfast cereals, New Zealand, value by distribution channel (NZ$m), 2007?08 80
Table 53: Breakfast cereals, New Zealand, expenditure per capita (NZ$), 2003?08 82
Table 54: Breakfast cereals, New Zealand, forecast expenditure per capita (NZ$), 2008?13 82
Table 55: Breakfast cereals, New Zealand, expenditure per capita ($), 2003?08 83
Table 56: Breakfast cereals, New Zealand, forecast expenditure per capita ($), 2008?13 83
Table 57: Breakfast cereals, New Zealand, consumption per capita (kg), 2003?08 84
Table 58: Breakfast cereals, New Zealand, forecast consumption per capita (kg), 2008?13 84
Table 59: Cakes & pastries, New Zealand, value by segment (NZ$m), 2003?08 85
Table 60: Cakes & pastries, New Zealand, value forecast by segment (NZ$m), 2008?13 86
Table 61: Cakes & pastries, New Zealand, value by segment ($m), 2003?08 88
Table 62: Cakes & pastries, New Zealand, value forecast by segment ($m), 2008?13 88
Table 63: Cakes & pastries, New Zealand, volume by segment (kg, million), 2003?08 90
Table 64: Cakes & pastries, New Zealand, volume forecast by segment (kg, million), 2008?13 91
Table 65: Cakes & pastries, New Zealand, brand share by value (%), 2007?08 93
Table 66: Cakes & pastries, New Zealand, value by brand (NZ$m), 2007?08 93
Table 67: Cakes & pastries, New Zealand, company share by value (%), 2007?08 95
Table 68: Cakes & pastries, New Zealand, value by company (NZ$m), 2007?08 95
Table 69: Cakes & pastries, New Zealand, distribution channels by value (%), 2007?08 96
Table 70: Cakes & pastries, New Zealand, value by distribution channel (NZ$m), 2007?08 96
Table 71: Cakes & pastries, New Zealand, expenditure per capita (NZ$), 2003?08 98
Table 72: Cakes & pastries, New Zealand, forecast expenditure per capita (NZ$), 2008?13 98
Table 73: Cakes & pastries, New Zealand, expenditure per capita ($), 2003?08 99
Table 74: Cakes & pastries, New Zealand, forecast expenditure per capita ($), 2008?13 99
Table 75: Cakes & pastries, New Zealand, consumption per capita (kg), 2003?08 100
Table 76: Cakes & pastries, New Zealand, forecast consumption per capita (kg), 2008?13 100
Table 77: Cookies (sweet biscuits), New Zealand, value by segment (NZ$m), 2003?08 102
Table 78: Cookies (sweet biscuits), New Zealand, value forecast by segment (NZ$m), 2008?13 103
Table 79: Cookies (sweet biscuits), New Zealand, value by segment ($m), 2003?08 105
Table 80: Cookies (sweet biscuits), New Zealand, value forecast by segment ($m), 2008?13 106
Table 81: Cookies (sweet biscuits), New Zealand, volume by segment (kg, million), 2003?08 108
Table 82: Cookies (sweet biscuits), New Zealand, volume forecast by segment (kg, million), 2008?13 109
Table 83: Cookies (sweet biscuits), New Zealand, brand share by value (%), 2007?08 112
Table 84: Cookies (sweet biscuits), New Zealand, value by brand (NZ$m), 2007?08 112
Table 85: Cookies (sweet biscuits), New Zealand, company share by value (%), 2007?08 114
Table 86: Cookies (sweet biscuits), New Zealand, value by company (NZ$m), 2007?08 114
Table 87: Cookies (sweet biscuits), New Zealand, distribution channels by value (%), 2007?08 115
Table 88: Cookies (sweet biscuits), New Zealand, value by distribution channel (NZ$m), 2007?08 115
Table 89: Cookies (sweet biscuits), New Zealand, expenditure per capita (NZ$), 2003?08 117
Table 90: Cookies (sweet biscuits), New Zealand, forecast expenditure per capita (NZ$), 2008?13 118
Table 91: Cookies (sweet biscuits), New Zealand, expenditure per capita ($), 2003?08 119
Table 92: Cookies (sweet biscuits), New Zealand, forecast expenditure per capita ($), 2008?13 120
Table 93: Cookies (sweet biscuits), New Zealand, consumption per capita (kg), 2003?08 121
Table 94: Cookies (sweet biscuits), New Zealand, forecast consumption per capita (kg), 2008?13 122
Table 95: Crackers (savory biscuits), New Zealand, value by segment (NZ$m), 2003?08 123
Table 96: Crackers (savory biscuits), New Zealand, value forecast by segment (NZ$m), 2008?13 124
Table 97: Crackers (savory biscuits), New Zealand, value by segment ($m), 2003?08 126
Table 98: Crackers (savory biscuits), New Zealand, value forecast by segment ($m), 2008?13 127
Table 99: Crackers (savory biscuits), New Zealand, volume by segment (kg, million), 2003?08 129
Table 100: Crackers (savory biscuits), New Zealand, volume forecast by segment (kg, million), 2008?13 130
Table 101: Crackers (savory biscuits), New Zealand, brand share by value (%), 2007?08 132
Table 102: Crackers (savory biscuits), New Zealand, value by brand (NZ$m), 2007?08 132
Table 103: Crackers (savory biscuits), New Zealand, company share by value (%), 2007?08 134
Table 104: Crackers (savory biscuits), New Zealand, value by company (NZ$m), 2007?08 134
Table 105: Crackers (savory biscuits), New Zealand, distribution channels by value (%), 2007?08 135
Table 106: Crackers (savory biscuits), New Zealand, value by distribution channel (NZ$m), 2007?08 135
Table 107: Crackers (savory biscuits), New Zealand, expenditure per capita (NZ$), 2003?08 137
Table 108: Crackers (savory biscuits), New Zealand, forecast expenditure per capita (NZ$), 2008?13 137
Table 109: Crackers (savory biscuits), New Zealand, expenditure per capita ($), 2003?08 138
Table 110: Crackers (savory biscuits), New Zealand, forecast expenditure per capita ($), 2008?13 138
Table 111: Crackers (savory biscuits), New Zealand, consumption per capita (kg), 2003?08 139
Table 112: Crackers (savory biscuits), New Zealand, forecast consumption per capita (kg), 2008?13 139
Table 113: Morning goods, New Zealand, value by segment (NZ$m), 2003?08 140
Table 114: Morning goods, New Zealand, value forecast by segment (NZ$m), 2008?13 141
Table 115: Morning goods, New Zealand, value by segment ($m), 2003?08 143
Table 116: Morning goods, New Zealand, value forecast by segment ($m), 2008?13 143
Table 117: Morning goods, New Zealand, volume by segment (kg, million), 2003?08 145
Table 118: Morning goods, New Zealand, volume forecast by segment (kg, million), 2008?13 146
Table 119: Morning goods, New Zealand, brand share by value (%), 2007?08 148
Table 120: Morning goods, New Zealand, value by brand (NZ$m), 2007?08 148
Table 121: Morning goods, New Zealand, company share by value (%), 2007?08 150
Table 122: Morning goods, New Zealand, value by company (NZ$m), 2007?08 150
Table 123: Morning goods, New Zealand, distribution channels by value (%), 2007?08 151
Table 124: Morning goods, New Zealand, value by distribution channel (NZ$m), 2007?08 151
Table 125: Morning goods, New Zealand, expenditure per capita (NZ$), 2003?08 153
Table 126: Morning goods, New Zealand, forecast expenditure per capita (NZ$), 2008?13 153
Table 127: Morning goods, New Zealand, expenditure per capita ($), 2003?08 154
Table 128: Morning goods, New Zealand, forecast expenditure per capita ($), 2008?13 154
Table 129: Morning goods, New Zealand, consumption per capita (kg), 2003?08 155
Table 130: Morning goods, New Zealand, forecast consumption per capita (kg), 2008?13 155
Table 131: Analysis of New Zealand’s political landscape 157
Table 132: Analysis of New Zealand’s economic landscape 160
Table 133: Analysis of New Zealand’s social landscape 163
Table 134: Analysis of New Zealand’s technology landscape 166
Table 135: Analysis of New Zealand’s legal landscape 169
Table 136: Analysis of New Zealand’s environmental landscape 172
Table 137: New Zealand bakery and cereals new product launches reports, by company (top five companies), 2009 175
Table 138: New Zealand bakery and cereals new product launches SKUs, by company (top five companies), 2009 175
Table 139: New Zealand bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 176
Table 140: New Zealand bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2009 176
Table 141: New Zealand bakery and cereals new product launches (reports), by package tags or claims (top 10 claims), 2009 177
Table 142: New Zealand bakery and cereals new product launches - recent five launches (2009) 177
Table 143: New Zealand population, by age group, 2003?08 (millions) 178
Table 144: New Zealand population forecast, by age group, 2008?13 (millions) 179
Table 145: New Zealand population, by gender, 2003?08 (millions) 179
Table 146: New Zealand population forecast, by gender, 2008?13 (millions) 180
Table 147: New Zealand nominal GDP, 2003?08 (NZ$bn, nominal prices) 180
Table 148: New Zealand nominal GDP forecast, 2008?13 (NZ$bn, nominal prices) 180
Table 149: New Zealand real GDP, 2003?08 (NZ$bn, 2000 prices) 181
Table 150: New Zealand real GDP forecast, 2008?13 (NZ$bn, 2000 prices) 181
Table 151: New Zealand real GDP, 2003?08 ($bn, 2000 prices) 181
Table 152: New Zealand real GDP forecast, 2008?13 ($bn, 2000 prices) 182
Table 153: New Zealand consumer price index, 2003?08 (2000=100) 182
Table 154: New Zealand consumer price index, 2008?13 (2000=100) 182



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