TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Tsumura & Company limited 21
Kao Corporation 25
Kracie Holdings, Ltd 29
MARKET DISTRIBUTION 31
MARKET FORECASTS 32
Market value forecast 32
Market volume forecast 33
MACROECONOMIC INDICATORS 34
APPENDIX 36
Methodology 36
Industry associations 37
Related Datamonitor research 37
Disclaimer 38
ABOUT DATAMONITOR 39
Premium Reports 39
Summary Reports 39
Datamonitor consulting 39
LIST OF TABLES
Table 1: Japan bath & shower products market value: $ million, 2006–10(e) 10
Table 2: Japan bath & shower products market volume: million units, 2006–10(e) 11
Table 3: Japan bath & shower products market segmentation I:% share, by value, 2010(e) 12
Table 4: Japan bath & shower products market segmentation II: % share, by value, 2010(e) 13
Table 5: Japan bath & shower products market share: % share, by value, 2010(e) 14
Table 6: Tsumura & Company limited: key facts 21
Table 7: Tsumura & Company limited: key financials ($) 22
Table 8: Tsumura & Company limited: key financials (¥) 22
Table 9: Tsumura & Company limited: key financial ratios 23
Table 10: Kao Corporation: key facts 25
Table 11: Kao Corporation: key financials ($) 27
Table 12: Kao Corporation: key financials (¥) 27
Table 13: Kao Corporation: key financial ratios 27
Table 14: Kracie Holdings, Ltd: key facts 29
Table 15: Japan bath & shower products market distribution: % share, by value, 2010(e) 31
Table 16: Japan bath & shower products market value forecast: $ million, 2010–15 32
Table 17: Japan bath & shower products market volume forecast: million units, 2010–15 33
Table 18: Japan size of population (million), 2006–10 34
Table 19: Japan gdp (constant 2000 prices, $ billion), 2006–10 34
Table 20: Japan gdp (current prices, $ billion), 2006–10 34
Table 21: Japan inflation, 2006–10 35
Table 22: Japan consumer price index (absolute), 2006–10 35
Table 23: Japan exchange rate, 2006–10 35
LIST OF FIGURES
Figure 1: Japan bath & shower products market value: $ million, 2006–10(e) 10
Figure 2: Japan bath & shower products market volume: million units, 2006–10(e) 11
Figure 3: Japan bath & shower products market segmentation I:% share, by value, 2010(e) 12
Figure 4: Japan bath & shower products market segmentation II: % share, by value, 2010(e) 13
Figure 5: Japan bath & shower products market share: % share, by value, 2010(e) 14
Figure 6: Forces driving competition in the bath & shower products market in Japan, 2010 15
Figure 7: Drivers of buyer power in the bath & shower products market in Japan, 2010 16
Figure 8: Drivers of supplier power in the bath & shower products market in Japan, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the bath & shower products market in Japan, 2010 18
Figure 10: Factors influencing the threat of substitutes in the bath & shower products market in Japan, 2010 19
Figure 11: Drivers of degree of rivalry in the bath & shower products market in Japan, 2010 20
Figure 12: Tsumura & Company limited: revenues & profitability 23
Figure 13: Tsumura & Company limited: assets & liabilities 24
Figure 14: Kao Corporation: revenues & profitability 28
Figure 15: Kao Corporation: assets & liabilities 28
Figure 16: Japan bath & shower products market distribution: % share, by value, 2010(e) 31
Figure 17: Japan bath & shower products market value forecast: $ million, 2010–15 32
Figure 18: Japan bath & shower products market volume forecast: million units, 2010–15 33
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