Beer, Cider and FABs in the US to 2013

Introduction

This databook provides key data and information on the beer, cider and FABs market in the US. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: beer, FABs and cider.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the beer, cider and FABs market, including company overview, key facts and business description

Highlights

The market for beer, cider and FABs in the US increased at a compound annual growth rate of 1.2% between 2003 and 2008.

The beer category led the beer, cider and FABs market in the US, accounting for a share of 98.2%.

Leading players in the US beer, cider and FABs market include Anheuser-Busch InBev, SABMiller and Molson Coors Brewing Company.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the beer, cider and FABs market in the US

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: beer, cider and FABs 2
Summary category level: beer 3
Summary category level: cider 4
Summary category level: FABs 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (US Dollar), 2003?08 19
Value analysis (US Dollar), 2008?13 20
Volume analysis, 2003?08 22
Volume analysis, 2008?13 23
Company and brand share analysis 26
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 36
Anheuser-Busch InBev NV/SA 36
SABMiller 38
Chapter 5 Category Analysis: Beer 40
Value analysis (US Dollar), 2003?08 40
Value analysis (US Dollar), 2008?13 41
Volume analysis, 2003?08 43
Volume analysis, 2008?13 44
Company and brand share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 6 Category Analysis: Cider 53
Value analysis (US Dollar), 2003?08 53
Value analysis (US Dollar), 2008?13 54
Volume analysis, 2003?08 55
Volume analysis, 2008?13 56
Company and brand share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 7 Category Analysis: FABs 64
Value analysis (US Dollar), 2003?08 64
Value analysis (US Dollar), 2008?13 65
Volume analysis, 2003?08 67
Volume analysis, 2008?13 68
Company and brand share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 8 Country Comparison 77
Value 77
Volume 81
Market share 85
Chapter 9 PESTLE Analysis 86
Summary 86
Political analysis 87
Economic analysis 90
Social analysis 94
Technological analysis 98
Legal analysis 102
Environmental analysis 105
Chapter 10 New Product Development 109
Product launches over time 109
Recent product launches 111
Chapter 11 Macroeconomic Profile 112
Macroeconomic indicators 112
Chapter 12 Research Methodology 117
Methodology overview 117
Secondary research 118
Market modeling 119
Creating an initial data model 119
Revising the initial data model 119
Creating a final estimate 120
Creating demographic value splits 120
Primary research 120
Data finalization 121
Ongoing research 121
Chapter 13 APPENDIX 122
Future readings 122
How to contact experts in your industry 122
Disclaimer 122

LIST OF FIGURES
Figure 1: Beer, cider and FABs, US, value by category ($m), 2003?13 21
Figure 2: Beer, cider and FABs, US, category growth comparison, by value, 2003?13 21
Figure 3: Beer, cider and FABs, US, volume by category (liters, million), 2003?13 24
Figure 4: Beer, cider and FABs, US, category growth comparison, by volume, 2003?13 25
Figure 5: Beer, cider and FABs, US, distribution channels by volume (%), 2007?08 33
Figure 6: Beer, US, value by segment ($m), 2003?13 42
Figure 7: Beer, US, category growth comparison, by value, 2003?13 42
Figure 8: Beer, US, volume by segment (liters, million), 2003?13 45
Figure 9: Beer, US, category growth comparison, by volume, 2003?13 45
Figure 10: Beer, US, distribution channels by volume (%), 2007?08 50
Figure 11: Cider, US, value ($m), 2003?13 54
Figure 12: Cider, US, volume (liters, million), 2003?13 56
Figure 13: Cider, US, company share by volume (%), 2007?08 58
Figure 14: Cider, US, distribution channels by volume (%), 2007?08 61
Figure 15: FABs, US, value by segment ($m), 2003?13 66
Figure 16: FABs, US, category growth comparison, by value, 2003?13 66
Figure 17: FABs, US, volume by segment (liters, million), 2003?13 69
Figure 18: FABs, US, category growth comparison, by volume, 2003?13 69
Figure 19: FABs, US, company share by volume (%), 2007?08 71
Figure 20: FABs, US, distribution channels by volume (%), 2007?08 74
Figure 21: Global beer, cider and FABs market split (value terms, 2008), top five countries 78
Figure 22: Global beer, cider and FABs market value, 2003–08, top five countries 80
Figure 23: Global beer, cider and FABs market split (volume terms, 2008), top five countries 82
Figure 24: Global beer, cider and FABs market volume, 2003–08, top five countries 84
Figure 25: Annual data review process 118

LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 8
Table 2: Beer, cider and FABs distribution channels 9
Table 3: Beer, cider and FABs, US, value by category ($m), 2003?08 19
Table 4: Beer, cider and FABs, US, value forecast by category ($m), 2008?13 20
Table 5: Beer, cider and FABs, US, volume by category (liters, million), 2003?08 22
Table 6: Beer, cider and FABs, US, volume forecast by category (liters, million), 2008?13 23
Table 7: Beer, cider and FABs, US, brand share by volume (%), 2007?08 26
Table 8: Beer, cider and FABs, US, volume by brand (liters, million), 2007?08 28
Table 9: Beer, cider and FABs, US, company share by volume (%), 2007?08 30
Table 10: Beer, cider and FABs, US, volume by company (liters, million), 2007?08 31
Table 11: Beer, cider and FABs, US, distribution channels by volume (%), 2007?08 32
Table 12: Beer, cider and FABs, US, volume by distribution channel (liters, million), 2007?08 32
Table 13: Beer, cider and FABs, US, expenditure per capita ($), 2003?08 34
Table 14: Beer, cider and FABs, US, forecast expenditure per capita ($), 2008?13 34
Table 15: Beer, cider and FABs, US, consumption per capita (liters), 2003?08 35
Table 16: Beer, cider and FABs, US, forecast consumption per capita (liters), 2008?13 35
Table 17: Anheuser-Busch InBev NV/SA key facts 36
Table 18: SABMiller key facts 38
Table 19: Beer, US, value by segment ($m), 2003?08 40
Table 20: Beer, US, value forecast by segment ($m), 2008?13 41
Table 21: Beer, US, volume by segment (liters, million), 2003?08 43
Table 22: Beer, US, volume forecast by segment (liters, million), 2008?13 44
Table 23: Beer, US, brand share by volume (%), 2007?08 46
Table 24: Beer, US, volume by brand (liters, million), 2007?08 47
Table 25: Beer, US, company share by volume (%), 2007?08 48
Table 26: Beer, US, volume by company (liters, million), 2007?08 48
Table 27: Beer, US, distribution channels by volume (%), 2007?08 49
Table 28: Beer, US, volume by distribution channel (liters, million), 2007?08 49
Table 29: Beer, US, expenditure per capita ($), 2003?08 51
Table 30: Beer, US, forecast expenditure per capita ($), 2008?13 51
Table 31: Beer, US, consumption per capita (liters), 2003?08 52
Table 32: Beer, US, forecast consumption per capita (liters), 2008?13 52
Table 33: Cider, US, value ($m), 2003?08 53
Table 34: Cider, US, value forecast ($m), 2008?13 54
Table 35: Cider, US, volume (liters, million), 2003?08 55
Table 36: Cider, US, volume forecast (liters, million), 2008?13 56
Table 37: Cider, US, brand share by volume (%), 2007?08 57
Table 38: Cider, US, volume by brand (liters, million), 2007?08 57
Table 39: Cider, US, company share by volume (%), 2007?08 59
Table 40: Cider, US, volume by company (liters, million), 2007?08 59
Table 41: Cider, US, distribution channels by volume (%), 2007?08 60
Table 42: Cider, US, volume by distribution channel (liters, million), 2007?08 60
Table 43: Cider, US, expenditure per capita ($), 2003?08 62
Table 44: Cider, US, forecast expenditure per capita ($), 2008?13 62
Table 45: Cider, US, consumption per capita (liters), 2003?08 63
Table 46: Cider, US, forecast consumption per capita (liters), 2008?13 63
Table 47: FABs, US, value by segment ($m), 2003?08 64
Table 48: FABs, US, value forecast by segment ($m), 2008?13 65
Table 49: FABs, US, volume by segment (liters, million), 2003?08 67
Table 50: FABs, US, volume forecast by segment (liters, million), 2008?13 68
Table 51: FABs, US, brand share by volume (%), 2007?08 70
Table 52: FABs, US, volume by brand (liters, million), 2007?08 70
Table 53: FABs, US, company share by volume (%), 2007?08 72
Table 54: FABs, US, volume by company (liters, million), 2007?08 72
Table 55: FABs, US, distribution channels by volume (%), 2007?08 73
Table 56: FABs, US, volume by distribution channel (liters, million), 2007?08 73
Table 57: FABs, US, expenditure per capita ($), 2003?08 75
Table 58: FABs, US, forecast expenditure per capita ($), 2008?13 75
Table 59: FABs, US, consumption per capita (liters), 2003?08 76
Table 60: FABs, US, forecast consumption per capita (liters), 2008?13 76
Table 61: Global beer, cider and FABs market value, 2008 77
Table 62: Global beer, cider and FABs market split (value terms ($m), 2008), top five countries 80
Table 63: Global beer, cider and FABs market volume, 2008 81
Table 64: Global beer, cider and FABs market split (volume terms, 2008), top five countries 84
Table 65: Leading players, top five countries 85
Table 66: Analysis of the US’s political landscape 87
Table 67: Analysis of the US economy 90
Table 68: Analysis of the US’s social system 94
Table 69: Analysis of the US’s technology landscape 98
Table 70: Analysis of the US’s legal landscape 102
Table 71: Analysis of the US’s environmental landscape 105
Table 72: US beer, cider and FABs new product launches reports, by company (top five companies), 2009 109
Table 73: US beer, cider and FABs new product launches SKUs, by company (top five companies), 2009 109
Table 74: US beer, cider and FABs new product launches (reports), by flavor and fragrances(top 10 flavors), 2009 110
Table 75: US beer, cider and FABs new product launches (reports), by ingredients (top 10 ingredients), 2009 110
Table 76: US beer, cider and FABs new product launches (reports), by package tags or claims (top 10 claims), 2009 111
Table 77: US beer, cider and FABs new product launches - recent five launches (2009) 111
Table 78: US population, by age group, 2003?08 (millions) 112
Table 79: US population forecast, by age group, 2008?13 (millions) 113
Table 80: US population, by gender, 2003?08 (millions) 113
Table 81: US population forecast, by gender, 2008?13 (millions) 114
Table 82: US nominal GDP, 2003?08 ($bn, nominal prices) 114
Table 83: US nominal GDP forecast, 2008?13 ($bn, nominal prices) 114
Table 84: US real GDP, 2003?08 ($bn, 2000 prices) 115
Table 85: US real GDP forecast, 2008?13 ($bn, 2000 prices) 115
Table 86: US consumer price index, 2003?08 (2000=100) 115
Table 87: US consumer price index, 2008?13 (2000=100) 116



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