Beer, Cider and FABs in Asia-Pacific to 2013

Introduction

This databook provides key data and information on the beer, cider and FABs market covering 15 countries in the Asia-Pacific region. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on three categories: beer, cider and FABs .

*Market, category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the beer, cider and FABs . market, including company overview, key facts and business description

Highlights

The market for beer, cider and FABs . in Asia-Pacific increased at a compound annual growth rate of 4.7% between 2003 and 2008.

The beer category led the beer, cider and FABs .market in Asia-Pacific, accounting for a share of 94.1%.

The leading players in the Asia-Pacific beer, cider and FABs .market includeAnheuser-Busch InBev, SABMiller and Tsingtao Brewery Company Limited.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the beer, cider and FABs .market in Asia-Pacific

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: beer, cider and FABs 2
Summary category level: beer 3
Summary category level: cider 4
Summary category level: FABs 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 16
Value Analysis 16
Volume Analysis 18
Chapter 4 Asia Pacific Beer, Cider and FABs - Market Overview 20
Value analysis (US Dollar), 2003?08 20
Value analysis (US Dollar), 2008?13 21
Volume analysis, 2003?08 23
Volume analysis, 2008?13 24
Company share analysis 26
Distribution analysis 29
Expenditure and consumption per capita 31
Chapter 5 Leading Company Profiles 33
Anheuser-Busch InBev 33
SABMiller 35
Chapter 6 Category Analysis: Beer 37
Value analysis (US Dollar), 2003?08 37
Value analysis (US Dollar), 2008?13 38
Volume analysis, 2003?08 40
Volume analysis, 2008?13 41
Company share analysis 43
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 7 Category Analysis: Cider 51
Value analysis (US Dollar), 2003?08 51
Value analysis (US Dollar), 2008?13 52
Volume analysis, 2003?08 53
Volume analysis, 2008?13 54
Company share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 8 Category Analysis: FABs 62
Value analysis (US Dollar), 2003?08 62
Value analysis (US Dollar), 2008?13 63
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 9 Research Methodology 75
Methodology overview 75
Secondary research 76
Market modeling 77
Creating an initial data model 77
Revising the initial data model 77
Creating a final estimate 78
Creating demographic value splits 78
Primary research 78
Data finalization 79
Ongoing research 79
Chapter 10 APPENDIX 80
Future readings 80
How to contact experts in your industry 80
Disclaimer 80

LIST OF FIGURES
Figure 1: Beer, cider and FABs, Asia Pacific, value by category ($m), 2003?13 22
Figure 2: Beer, cider and FABs, Asia Pacific, category growth comparison, by value, 2003?13 22
Figure 3: Beer, cider and FABs, Asia Pacific, volume by category (liters, million), 2003?13 25
Figure 4: Beer, cider and FABs, Asia Pacific, category growth comparison, by volume, 2003?13 25
Figure 5: Beer, cider and FABs, Asia Pacific, company share (top five companies) by volume (%), 2007?08 28
Figure 6: Beer, cider and FABs, Asia Pacific, distribution channels by volume (%), 2007?08 30
Figure 7: Beer, Asia Pacific, value by segment ($m), 2003?13 39
Figure 8: Beer, Asia Pacific, category growth comparison, by value, 2003?13 39
Figure 9: Beer, Asia Pacific, volume by segment (liters, million), 2003?13 42
Figure 10: Beer, Asia Pacific, category growth comparison, by volume, 2003?13 42
Figure 11: Beer, Asia Pacific, company share (top five companies) by volume (%), 2007?08 45
Figure 12: Beer, Asia Pacific, distribution channels by volume (%), 2007?08 47
Figure 13: Cider, Asia Pacific, value ($m), 2003?13 52
Figure 14: Cider, Asia Pacific, volume (liters, million), 2003?13 54
Figure 15: Cider, Asia Pacific, company share by volume (%), 2007?08 57
Figure 16: Cider, Asia Pacific, distribution channels by volume (%), 2007?08 59
Figure 17: FABs, Asia Pacific, value by segment ($m), 2003?13 64
Figure 18: FABs, Asia Pacific, category growth comparison, by value, 2003?13 64
Figure 19: FABs, Asia Pacific, volume by segment (liters, million), 2003?13 67
Figure 20: FABs, Asia Pacific, category growth comparison, by volume, 2003?13 67
Figure 21: FABs, Asia Pacific, company share by volume (%), 2007?08 70
Figure 22: FABs, Asia Pacific, distribution channels by volume (%), 2007?08 72
Figure 23: Annual data review process 76

LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 8
Table 2: Beer, cider and FABs distribution channels 9
Table 3: Asia Pacific beer, cider and FABs value (country-wise), 2003?08 ($m) 16
Table 4: Asia Pacific beer, cider and FABs value (country-wise) forecast, 2008?13 ($m) 17
Table 5: Asia Pacific beer, cider and FABs volume (country-wise), 2003?08 (liters, million) 18
Table 6: Asia Pacific beer, cider and FABs volume (country-wise) forecast, 2008?13 (liters, million) 19
Table 7: Beer, cider and FABs, Asia Pacific, value by category ($m), 2003?08 20
Table 8: Beer, cider and FABs, Asia Pacific, value forecast by category ($m), 2008?13 21
Table 9: Beer, cider and FABs, Asia Pacific, volume by category (liters, million), 2003?08 23
Table 10: Beer, cider and FABs, Asia Pacific, volume forecast by category (liters, million), 2008?13 24
Table 11: Beer, cider and FABs, Asia Pacific, company share (top 20 companies) by volume (%), 2007?08 26
Table 12: Beer, cider and FABs, Asia Pacific, volume by company (liters, million), 2007?08 27
Table 13: Beer, cider and FABs, Asia Pacific, distribution channels by volume (%), 2007?08 29
Table 14: Beer, cider and FABs, Asia Pacific, volume by distribution channel (liters, million), 2007?08 29
Table 15: Beer, cider and FABs, Asia Pacific, expenditure per capita ($), 2003?08 31
Table 16: Beer, cider and FABs, Asia Pacific, forecast expenditure per capita ($), 2008?13 31
Table 17: Beer, cider and FABs, Asia Pacific, consumption per capita (liters), 2003?08 32
Table 18: Beer, cider and FABs, Asia Pacific, forecast consumption per capita (liters), 2008?13 32
Table 19: Anheuser-Busch InBev key facts 33
Table 20: SABMiller key facts 35
Table 21: Beer, Asia Pacific, value by segment ($m), 2003?08 37
Table 22: Beer, Asia Pacific, value forecast by segment ($m), 2008?13 38
Table 23: Beer, Asia Pacific, volume by segment (liters, million), 2003?08 40
Table 24: Beer, Asia Pacific, volume forecast by segment (liters, million), 2008?13 41
Table 25: Beer, Asia Pacific, company share (top 20 companies) by volume (%), 2007?08 43
Table 26: Beer, Asia Pacific, volume by company (liters, million), 2007?08 44
Table 27: Beer, Asia Pacific, distribution channels by volume (%), 2007?08 46
Table 28: Beer, Asia Pacific, volume by distribution channel (liters, million), 2007?08 46
Table 29: Beer, Asia Pacific, expenditure per capita ($), 2003?08 48
Table 30: Beer, Asia Pacific, forecast expenditure per capita ($), 2008?13 49
Table 31: Beer, Asia Pacific, consumption per capita (liters), 2003?08 49
Table 32: Beer, Asia Pacific, forecast consumption per capita (liters), 2008?13 50
Table 33: Cider, Asia Pacific, value ($m), 2003?08 51
Table 34: Cider, Asia Pacific, value forecast ($m), 2008?13 52
Table 35: Cider, Asia Pacific, volume (liters, million), 2003?08 53
Table 36: Cider, Asia Pacific, volume forecast (liters, million), 2008?13 54
Table 37: Cider, Asia Pacific, company share by volume (%), 2007?08 55
Table 38: Cider, Asia Pacific, volume by company (liters, million), 2007?08 56
Table 39: Cider, Asia Pacific, distribution channels by volume (%), 2007?08 58
Table 40: Cider, Asia Pacific, volume by distribution channel (liters, million), 2007?08 58
Table 41: Cider, Asia Pacific, expenditure per capita ($), 2003?08 60
Table 42: Cider, Asia Pacific, forecast expenditure per capita ($), 2008?13 60
Table 43: Cider, Asia Pacific, consumption per capita (liters), 2003?08 61
Table 44: Cider, Asia Pacific, forecast consumption per capita (liters), 2008?13 61
Table 45: FABs, Asia Pacific, value by segment ($m), 2003?08 62
Table 46: FABs, Asia Pacific, value forecast by segment ($m), 2008?13 63
Table 47: FABs, Asia Pacific, volume by segment (liters, million), 2003?08 65
Table 48: FABs, Asia Pacific, volume forecast by segment (liters, million), 2008?13 66
Table 49: FABs, Asia Pacific, company share by volume (%), 2007?08 68
Table 50: FABs, Asia Pacific, volume by company (liters, million), 2007?08 69
Table 51: FABs, Asia Pacific, distribution channels by volume (%), 2007?08 71
Table 52: FABs, Asia Pacific, volume by distribution channel (liters, million), 2007?08 71
Table 53: FABs, Asia Pacific, expenditure per capita ($), 2003?08 73
Table 54: FABs, Asia Pacific, forecast expenditure per capita ($), 2008?13 73
Table 55: FABs, Asia Pacific, consumption per capita (liters), 2003?08 74
Table 56: FABs, Asia Pacific, forecast consumption per capita (liters), 2008?13 74


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