Beer, Cider and FABs in Brazil to 2013

Introduction

This databook provides key data and information on the beer, cider and FABs market in Brazil. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: beer, FABs and cider.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the beer, cider and FABs market, including company overview, key facts and business description

Highlights

The market for beer, cider and FABs in Brazil increased at a compound annual growth rate of 2.2% between 2003 and 2008.

The beer category led the beer, cider and FABs market in Brazil, accounting for a share of 98.1%.

Leading players in Brazilian beer, cider and FABs market include Anheuser-Busch InBev, Primo Schincariol and Cervejaria Petrópolis SA.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the beer, cider and FABs market in Brazil

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: beer, cider and FABs 2
Summary category level: beer 3
Summary category level: cider 4
Summary category level: FABs 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Brazilian Real), 2003?08 20
Value analysis (Brazilian Real), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profile 39
Anheuser-Busch InBev NV/SA 39
Chapter 5 Category Analysis: Beer 41
Value analysis (Brazilian Real), 2003?08 41
Value analysis (Brazilian Real), 2008?13 42
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 45
Volume analysis, 2003?08 47
Volume analysis, 2008?13 48
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Cider 58
Value analysis (Brazilian Real), 2003?08 58
Value analysis (Brazilian Real), 2008?13 59
Value analysis (US dollars), 2003?08 60
Value analysis (US dollars), 2008?13 60
Volume analysis, 2003?08 61
Volume analysis, 2008?13 62
Company and brand share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: FABs 71
Value analysis (Brazilian Real), 2003?08 71
Value analysis (Brazilian Real), 2008?13 72
Value analysis (US dollars), 2003?08 74
Value analysis (US dollars), 2008?13 74
Volume analysis, 2003?08 76
Volume analysis, 2008?13 77
Company and brand share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 8 Country Comparison 87
Value 87
Volume 91
Market share 95
Chapter 9 PESTLE Analysis 96
Summary 96
Political analysis 98
Economic analysis 101
Social analysis 106
Technology analysis 110
Legal analysis 114
Environmental analysis 118
Chapter 10 New Product Development 122
Product launches over time 122
Recent product launches 124
Chapter 11 Macroeconomic Profile 125
Macroeconomic indicators 125
Chapter 12 Research Methodology 130
Methodology overview 130
Secondary research 131
Market modeling 132
Creating an initial data model 132
Revising the initial data model 132
Creating a final estimate 133
Creating demographic value splits 133
Primary research 133
Data finalization 134
Ongoing research 134
Chapter 13 APPENDIX 135
Future readings 135
How to contact experts in your industry 135
Disclaimer 135

LIST OF FIGURES
Figure 1: Beer, cider and FABs, Brazil, value by category (BRLm), 2003?13 22
Figure 2: Beer, cider and FABs, Brazil, category growth comparison, by value, 2003?13 24
Figure 3: Beer, cider and FABs, Brazil, volume by category (liters, million), 2003?13 27
Figure 4: Beer, cider and FABs, Brazil, category growth comparison, by volume, 2003?13 27
Figure 5: Beer, cider and FABs, Brazil, distribution channels by volume (%), 2007?08 35
Figure 6: Beer, Brazil, value by segment (BRLm), 2003?13 43
Figure 7: Beer, Brazil, category growth comparison, by value, 2003?13 46
Figure 8: Beer, Brazil, volume by segment (liters, million), 2003?13 49
Figure 9: Beer, Brazil, category growth comparison, by volume, 2003?13 49
Figure 10: Beer, Brazil, distribution channels by volume (%), 2007?08 54
Figure 11: Cider, Brazil, value (BRLm), 2003?13 59
Figure 12: Cider, Brazil, volume (liters, million), 2003?13 62
Figure 13: Cider, Brazil, company share by volume (%), 2007?08 64
Figure 14: Cider, Brazil, distribution channels by volume (%), 2007?08 67
Figure 15: FABs, Brazil, value by segment (BRLm), 2003?13 73
Figure 16: FABs, Brazil, category growth comparison, by value, 2003?13 75
Figure 17: FABs, Brazil, volume by segment (liters, million), 2003?13 78
Figure 18: FABs, Brazil, category growth comparison, by volume, 2003?13 78
Figure 19: FABs, Brazil, company share by volume (%), 2007?08 80
Figure 20: FABs, Brazil, distribution channels by volume (%), 2007?08 83
Figure 21: Global beer, cider and FABs market split (value terms, 2008), top five countries 88
Figure 22: Global beer, cider and FABs market value, 2003–08, top five countries 90
Figure 23: Global beer, cider and FABs market split (volume terms, 2008), top five countries 92
Figure 24: Global beer, cider and FABs market volume, 2003–08, top five countries 94
Figure 25: Annual data review process 131

LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 8
Table 2: Beer, cider and FABs distribution channels 9
Table 3: Beer, cider and FABs, Brazil, value by category (BRLm), 2003?08 20
Table 4: Beer, cider and FABs, Brazil, value forecast by category (BRLm), 2008?13 21
Table 5: Beer, cider and FABs, Brazil, value by category ($m), 2003?08 23
Table 6: Beer, cider and FABs, Brazil, value forecast by category ($m), 2008?13 23
Table 7: Beer, cider and FABs, Brazil, volume by category (liters, million), 2003?08 25
Table 8: Beer, cider and FABs, Brazil, volume forecast by category (liters, million), 2008?13 26
Table 9: Beer, cider and FABs, Brazil, brand share by volume (%), 2007?08 28
Table 10: Beer, cider and FABs, Brazil, volume by brand (liters, million), 2007?08 30
Table 11: Beer, cider and FABs, Brazil, company share by volume (%), 2007?08 32
Table 12: Beer, cider and FABs, Brazil, volume by company (liters, million), 2007?08 33
Table 13: Beer, cider and FABs, Brazil, distribution channels by volume (%), 2007?08 34
Table 14: Beer, cider and FABs, Brazil, volume by distribution channel (liters, million), 2007?08 34
Table 15: Beer, cider and FABs, Brazil, expenditure per capita (BRL), 2003?08 36
Table 16: Beer, cider and FABs, Brazil, forecast expenditure per capita (BRL), 2008?13 36
Table 17: Beer, cider and FABs, Brazil, expenditure per capita ($), 2003?08 37
Table 18: Beer, cider and FABs, Brazil, forecast expenditure per capita ($), 2008?13 37
Table 19: Beer, cider and FABs, Brazil, consumption per capita (liters), 2003?08 38
Table 20: Beer, cider and FABs, Brazil, forecast consumption per capita (liters), 2008?13 38
Table 21: Anheuser-Busch InBev NV/SA key facts 39
Table 22: Beer, Brazil, value by segment (BRLm), 2003?08 41
Table 23: Beer, Brazil, value forecast by segment (BRLm), 2008?13 42
Table 24: Beer, Brazil, value by segment ($m), 2003?08 44
Table 25: Beer, Brazil, value forecast by segment ($m), 2008?13 45
Table 26: Beer, Brazil, volume by segment (liters, million), 2003?08 47
Table 27: Beer, Brazil, volume forecast by segment (liters, million), 2008?13 48
Table 28: Beer, Brazil, brand share by volume (%), 2007?08 50
Table 29: Beer, Brazil, volume by brand (liters, million), 2007?08 51
Table 30: Beer, Brazil, company share by volume (%), 2007?08 52
Table 31: Beer, Brazil, volume by company (liters, million), 2007?08 52
Table 32: Beer, Brazil, distribution channels by volume (%), 2007?08 53
Table 33: Beer, Brazil, volume by distribution channel (liters, million), 2007?08 53
Table 34: Beer, Brazil, expenditure per capita (BRL), 2003?08 55
Table 35: Beer, Brazil, forecast expenditure per capita (BRL), 2008?13 55
Table 36: Beer, Brazil, expenditure per capita ($), 2003?08 56
Table 37: Beer, Brazil, forecast expenditure per capita ($), 2008?13 56
Table 38: Beer, Brazil, consumption per capita (liters), 2003?08 57
Table 39: Beer, Brazil, forecast consumption per capita (liters), 2008?13 57
Table 40: Cider, Brazil, value (BRLm), 2003?08 58
Table 41: Cider, Brazil, value forecast (BRLm), 2008?13 59
Table 42: Cider, Brazil, value ($m), 2003?08 60
Table 43: Cider, Brazil, value forecast ($m), 2008?13 60
Table 44: Cider, Brazil, volume (liters, million), 2003?08 61
Table 45: Cider, Brazil, volume forecast (liters, million), 2008?13 62
Table 46: Cider, Brazil, brand share by volume (%), 2007?08 63
Table 47: Cider, Brazil, volume by brand (liters, million), 2007?08 63
Table 48: Cider, Brazil, company share by volume (%), 2007?08 65
Table 49: Cider, Brazil, volume by company (liters, million), 2007?08 65
Table 50: Cider, Brazil, distribution channels by volume (%), 2007?08 66
Table 51: Cider, Brazil, volume by distribution channel (liters, million), 2007?08 66
Table 52: Cider, Brazil, expenditure per capita (BRL), 2003?08 68
Table 53: Cider, Brazil, forecast expenditure per capita (BRL), 2008?13 68
Table 54: Cider, Brazil, expenditure per capita ($), 2003?08 69
Table 55: Cider, Brazil, forecast expenditure per capita ($), 2008?13 69
Table 56: Cider, Brazil, consumption per capita (liters), 2003?08 70
Table 57: Cider, Brazil, forecast consumption per capita (liters), 2008?13 70
Table 58: FABs, Brazil, value by segment (BRLm), 2003?08 71
Table 59: FABs, Brazil, value forecast by segment (BRLm), 2008?13 72
Table 60: FABs, Brazil, value by segment ($m), 2003?08 74
Table 61: FABs, Brazil, value forecast by segment ($m), 2008?13 74
Table 62: FABs, Brazil, volume by segment (liters, million), 2003?08 76
Table 63: FABs, Brazil, volume forecast by segment (liters, million), 2008?13 77
Table 64: FABs, Brazil, brand share by volume (%), 2007?08 79
Table 65: FABs, Brazil, volume by brand (liters, million), 2007?08 79
Table 66: FABs, Brazil, company share by volume (%), 2007?08 81
Table 67: FABs, Brazil, volume by company (liters, million), 2007?08 81
Table 68: FABs, Brazil, distribution channels by volume (%), 2007?08 82
Table 69: FABs, Brazil, volume by distribution channel (liters, million), 2007?08 82
Table 70: FABs, Brazil, expenditure per capita (BRL), 2003?08 84
Table 71: FABs, Brazil, forecast expenditure per capita (BRL), 2008?13 84
Table 72: FABs, Brazil, expenditure per capita ($), 2003?08 85
Table 73: FABs, Brazil, forecast expenditure per capita ($), 2008?13 85
Table 74: FABs, Brazil, consumption per capita (liters), 2003?08 86
Table 75: FABs, Brazil, forecast consumption per capita (liters), 2008?13 86
Table 76: Global beer, cider and FABs market value, 2008 87
Table 77: Global beer, cider and FABs market split (value terms ($m), 2008), top five countries 90
Table 78: Global beer, cider and FABs market volume, 2008 91
Table 79: Global beer, cider and FABs market split (volume terms, 2008), top five countries 94
Table 80: Leading players, top five countries 95
Table 81: Analysis of Brazil’s political landscape 98
Table 82: Analysis of Brazil’s economy 101
Table 83: Analysis of Brazil’s social system 106
Table 84: Analysis of Brazil’s technology landscape 110
Table 85: Analysis of Brazil’s legal landscape 114
Table 86: Analysis of Brazil’s environmental landscape 118
Table 87: Brazil beer, cider and FABs new product launches reports, by company (top five companies), 2009 122
Table 88: Brazil beer, cider and FABs new product launches SKUs, by company (top five companies), 2009 122
Table 89: Brazil beer, cider and FABs new product launches (reports), by flavor and fragrances, 2009 123
Table 90: Brazil beer, cider and FABs new product launches (reports), by ingredients, 2009 123
Table 91: Brazil beer, cider and FABs new product launches (reports), by package tags or claims, 2009 124
Table 92: Brazil beer, cider and FABs new product launches - recent five launches (2009) 124
Table 93: Brazil population, by age group, 2003?08 (millions) 125
Table 94: Brazil population forecast, by age group, 2008?13 (millions) 126
Table 95: Brazil population, by gender, 2003?08 (millions) 126
Table 96: Brazil population forecast, by gender, 2008?13 (millions) 127
Table 97: Brazil nominal GDP, 2003?08 (BRLbn, nominal prices) 127
Table 98: Brazil nominal GDP forecast, 2008?13 (BRLbn, nominal prices) 127
Table 99: Brazil real GDP, 2003?08 (BRLbn, 2000 prices) 128
Table 100: Brazil real GDP forecast, 2008?13 (BRLbn, 2000 prices) 128
Table 101: Brazil real GDP, 2003?08 ($bn, 2000 prices) 128
Table 102: Brazil real GDP forecast, 2008?13 ($bn, 2000 prices) 129
Table 103: Brazil consumer price index, 2003?08 (2000=100) 129
Table 104: Brazil consumer price index, 2008?13 (2000=100) 129


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