Beer, Cider and FABs in Canada to 2013

Introduction

This databook provides key data and information on the beer, cider and FABs market in Canada. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: beer, FABs and cider.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the beer, cider and FABs market, including company overview, key facts and business description

Highlights

The market for beer, cider and FABs in Canada increased at a compound annual growth rate of 1.6% between 2003 and 2008.

The beer category led the beer, cider and FABs market in Canada, accounting for a share of 95.2%.

Leading players in Canadian beer, cider and FABs market include Molson Coors Brewing Company, Anheuser-Busch InBev and Moosehead Brewing Co.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the beer, cider and FABs market in Canada

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

[Fade out the market survey infos]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: beer, cider and FABs 2
Summary category level: beer 3
Summary category level: cider 4
Summary category level: FABs 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Canadian Dollar), 2003?08 20
Value analysis (Canadian Dollar), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 36
Molson Coors Brewing Company 36
Anheuser-Busch InBev NV/SA 38
Chapter 5 Category Analysis: Beer 40
Value analysis (Canadian Dollar), 2003?08 40
Value analysis (Canadian Dollar), 2008?13 41
Value analysis (US dollars), 2003?08 43
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 46
Volume analysis, 2008?13 47
Company and brand share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Cider 57
Value analysis (Canadian Dollar), 2003?08 57
Value analysis (Canadian Dollar), 2008?13 58
Value analysis (US dollars), 2003?08 59
Value analysis (US dollars), 2008?13 59
Volume analysis, 2003?08 60
Volume analysis, 2008?13 61
Company and brand share analysis 62
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 7 Category Analysis: FABs 70
Value analysis (Canadian Dollar), 2003?08 70
Value analysis (Canadian Dollar), 2008?13 71
Value analysis (US dollars), 2003?08 73
Value analysis (US dollars), 2008?13 73
Volume analysis, 2003?08 75
Volume analysis, 2008?13 76
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 8 Country Comparison 86
Value 86
Volume 90
Market share 94
Chapter 9 PESTLE Analysis 95
Summary 95
Political analysis 96
Economic analysis 99
Social analysis 103
Technological analysis 106
Legal analysis 111
Environmental analysis 115
Chapter 10 New Product Development 119
Product launches over time 119
Recent product launches 121
Chapter 11 Macroeconomic Profile 122
Macroeconomic indicators 122
Chapter 12 Research Methodology 127
Methodology overview 127
Secondary research 128
Market modeling 129
Creating an initial data model 129
Revising the initial data model 129
Creating a final estimate 130
Creating demographic value splits 130
Primary research 130
Data finalization 131
Ongoing research 131
Chapter 13 APPENDIX 132
Future readings 132
How to contact experts in your industry 132
Disclaimer 132

LIST OF FIGURES
Figure 1: Beer, cider and FABs, Canada, value by category (C$m), 2003?13 22
Figure 2: Beer, cider and FABs, Canada, category growth comparison, by value, 2003?13 24
Figure 3: Beer, cider and FABs, Canada, volume by category (liters, million), 2003?13 27
Figure 4: Beer, cider and FABs, Canada, category growth comparison, by volume, 2003?13 27
Figure 5: Beer, cider and FABs, Canada, distribution channels by volume (%), 2007?08 32
Figure 6: Beer, Canada, value by segment (C$m), 2003?13 42
Figure 7: Beer, Canada, category growth comparison, by value, 2003?13 45
Figure 8: Beer, Canada, volume by segment (liters, million), 2003?13 48
Figure 9: Beer, Canada, category growth comparison, by volume, 2003?13 48
Figure 10: Beer, Canada, distribution channels by volume (%), 2007?08 53
Figure 11: Cider, Canada, value (C$m), 2003?13 58
Figure 12: Cider, Canada, volume (liters, million), 2003?13 61
Figure 13: Cider, Canada, company share by volume (%), 2007?08 63
Figure 14: Cider, Canada, distribution channels by volume (%), 2007?08 66
Figure 15: FABs, Canada, value by segment (C$m), 2003?13 72
Figure 16: FABs, Canada, category growth comparison, by value, 2003?13 74
Figure 17: FABs, Canada, volume by segment (liters, million), 2003?13 77
Figure 18: FABs, Canada, category growth comparison, by volume, 2003?13 77
Figure 19: FABs, Canada, company share by volume (%), 2007?08 79
Figure 20: FABs, Canada, distribution channels by volume (%), 2007?08 82
Figure 21: Global beer, cider and FABs market split (value terms, 2008), top five countries 87
Figure 22: Global beer, cider and FABs market value, 2003–08, top five countries 89
Figure 23: Global beer, cider and FABs market split (volume terms, 2008), top five countries 91
Figure 24: Global beer, cider and FABs market volume, 2003–08, top five countries 93
Figure 25: Annual data review process 128

LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 8
Table 2: Beer, cider and FABs distribution channels 9
Table 3: Beer, cider and FABs, Canada, value by category (C$m), 2003?08 20
Table 4: Beer, cider and FABs, Canada, value forecast by category (C$m), 2008?13 21
Table 5: Beer, cider and FABs, Canada, value by category ($m), 2003?08 23
Table 6: Beer, cider and FABs, Canada, value forecast by category ($m), 2008?13 23
Table 7: Beer, cider and FABs, Canada, volume by category (liters, million), 2003?08 25
Table 8: Beer, cider and FABs, Canada, volume forecast by category (liters, million), 2008?13 26
Table 9: Beer, cider and FABs, Canada, brand share by volume (%), 2007?08 28
Table 10: Beer, cider and FABs, Canada, volume by brand (liters, million), 2007?08 29
Table 11: Beer, cider and FABs, Canada, company share by volume (%), 2007?08 30
Table 12: Beer, cider and FABs, Canada, volume by company (liters, million), 2007?08 30
Table 13: Beer, cider and FABs, Canada, distribution channels by volume (%), 2007?08 31
Table 14: Beer, cider and FABs, Canada, volume by distribution channel (liters, million), 2007?08 31
Table 15: Beer, cider and FABs, Canada, expenditure per capita (C$), 2003?08 33
Table 16: Beer, cider and FABs, Canada, forecast expenditure per capita (C$), 2008?13 33
Table 17: Beer, cider and FABs, Canada, expenditure per capita ($), 2003?08 34
Table 18: Beer, cider and FABs, Canada, forecast expenditure per capita ($), 2008?13 34
Table 19: Beer, cider and FABs, Canada, consumption per capita (liters), 2003?08 35
Table 20: Beer, cider and FABs, Canada, forecast consumption per capita (liters), 2008?13 35
Table 21: Molson Coors Brewing Company key facts 36
Table 22: Anheuser-Busch InBev NV/SA key facts 38
Table 23: Beer, Canada, value by segment (C$m), 2003?08 40
Table 24: Beer, Canada, value forecast by segment (C$m), 2008?13 41
Table 25: Beer, Canada, value by segment ($m), 2003?08 43
Table 26: Beer, Canada, value forecast by segment ($m), 2008?13 44
Table 27: Beer, Canada, volume by segment (liters, million), 2003?08 46
Table 28: Beer, Canada, volume forecast by segment (liters, million), 2008?13 47
Table 29: Beer, Canada, brand share by volume (%), 2007?08 49
Table 30: Beer, Canada, volume by brand (liters, million), 2007?08 50
Table 31: Beer, Canada, company share by volume (%), 2007?08 51
Table 32: Beer, Canada, volume by company (liters, million), 2007?08 51
Table 33: Beer, Canada, distribution channels by volume (%), 2007?08 52
Table 34: Beer, Canada, volume by distribution channel (liters, million), 2007?08 52
Table 35: Beer, Canada, expenditure per capita (C$), 2003?08 54
Table 36: Beer, Canada, forecast expenditure per capita (C$), 2008?13 54
Table 37: Beer, Canada, expenditure per capita ($), 2003?08 55
Table 38: Beer, Canada, forecast expenditure per capita ($), 2008?13 55
Table 39: Beer, Canada, consumption per capita (liters), 2003?08 56
Table 40: Beer, Canada, forecast consumption per capita (liters), 2008?13 56
Table 41: Cider, Canada, value (C$m), 2003?08 57
Table 42: Cider, Canada, value forecast (C$m), 2008?13 58
Table 43: Cider, Canada, value ($m), 2003?08 59
Table 44: Cider, Canada, value forecast ($m), 2008?13 59
Table 45: Cider, Canada, volume (liters, million), 2003?08 60
Table 46: Cider, Canada, volume forecast (liters, million), 2008?13 61
Table 47: Cider, Canada, brand share by volume (%), 2007?08 62
Table 48: Cider, Canada, volume by brand (liters, million), 2007?08 62
Table 49: Cider, Canada, company share by volume (%), 2007?08 64
Table 50: Cider, Canada, volume by company (liters, million), 2007?08 64
Table 51: Cider, Canada, distribution channels by volume (%), 2007?08 65
Table 52: Cider, Canada, volume by distribution channel (liters, million), 2007?08 65
Table 53: Cider, Canada, expenditure per capita (C$), 2003?08 67
Table 54: Cider, Canada, forecast expenditure per capita (C$), 2008?13 67
Table 55: Cider, Canada, expenditure per capita ($), 2003?08 68
Table 56: Cider, Canada, forecast expenditure per capita ($), 2008?13 68
Table 57: Cider, Canada, consumption per capita (liters), 2003?08 69
Table 58: Cider, Canada, forecast consumption per capita (liters), 2008?13 69
Table 59: FABs, Canada, value by segment (C$m), 2003?08 70
Table 60: FABs, Canada, value forecast by segment (C$m), 2008?13 71
Table 61: FABs, Canada, value by segment ($m), 2003?08 73
Table 62: FABs, Canada, value forecast by segment ($m), 2008?13 73
Table 63: FABs, Canada, volume by segment (liters, million), 2003?08 75
Table 64: FABs, Canada, volume forecast by segment (liters, million), 2008?13 76
Table 65: FABs, Canada, brand share by volume (%), 2007?08 78
Table 66: FABs, Canada, volume by brand (liters, million), 2007?08 78
Table 67: FABs, Canada, company share by volume (%), 2007?08 80
Table 68: FABs, Canada, volume by company (liters, million), 2007?08 80
Table 69: FABs, Canada, distribution channels by volume (%), 2007?08 81
Table 70: FABs, Canada, volume by distribution channel (liters, million), 2007?08 81
Table 71: FABs, Canada, expenditure per capita (C$), 2003?08 83
Table 72: FABs, Canada, forecast expenditure per capita (C$), 2008?13 83
Table 73: FABs, Canada, expenditure per capita ($), 2003?08 84
Table 74: FABs, Canada, forecast expenditure per capita ($), 2008?13 84
Table 75: FABs, Canada, consumption per capita (liters), 2003?08 85
Table 76: FABs, Canada, forecast consumption per capita (liters), 2008?13 85
Table 77: Global beer, cider and FABs market value, 2008 86
Table 78: Global beer, cider and FABs market split (value terms ($m), 2008), top five countries 89
Table 79: Global beer, cider and FABs market volume, 2008 90
Table 80: Global beer, cider and FABs market split (volume terms, 2008), top five countries 93
Table 81: Leading players, top five countries 94
Table 82: Analysis of Canada’s political landscape 96
Table 83: Analysis of Canada’s economy 99
Table 84: Analysis of Canadian social system 103
Table 85: Analysis of Canada’s technological landscape 106
Table 86: Cost competitiveness – ranking by cost index 107
Table 87: Patents granted by the USPTO 110
Table 88: Analysis of Canada’s legal landscape 111
Table 89: Analysis of Canada’s environmental landscape 115
Table 90: Canada beer, cider and FABs new product launches reports, by company (top five companies), 2009 119
Table 91: Canada beer, cider and FABs new product launches SKUs, by company (top five companies), 2009 119
Table 92: Canada beer, cider and FABs new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 120
Table 93: Canada beer, cider and FABs new product launches (reports), by ingredients (top 10 ingredients), 2009 120
Table 94: Canada beer, cider and FABs new product launches (reports), by package tags or claims (top 10 claims), 2009 121
Table 95: Canada beer, cider and FABs new product launches - recent five launches (2009) 121
Table 96: Canada population, by age group, 2003?08 (millions) 122
Table 97: Canada population forecast, by age group, 2008?13 (millions) 123
Table 98: Canada population, by gender, 2003?08 (millions) 123
Table 99: Canada population forecast, by gender, 2008?13 (millions) 124
Table 100: Canada nominal GDP, 2003?08 (C$bn, nominal prices) 124
Table 101: Canada nominal GDP forecast, 2008?13 (C$bn, nominal prices) 124
Table 102: Canada real GDP, 2003?08 (C$bn, 2000 prices) 125
Table 103: Canada real GDP forecast, 2008?13 (C$bn, 2000 prices) 125
Table 104: Canada real GDP, 2003?08 ($bn, 2000 prices) 125
Table 105: Canada real GDP forecast, 2008?13 ($bn, 2000 prices) 126
Table 106: Canada consumer price index, 2003?08 (2000=100) 126
Table 107: Canada consumer price index, 2008?13 (2000=100) 126


[Fade out table of contents]