Beer, Cider and FABs in Germany to 2013

Type:	Marktstudie
Year:	03/2010
Publisher:	Datamonitor
Language:	english
Availability:	available

Features of this market research:

141 pages

About this market survey:

Introduction

This databook provides key data and information on the beer, cider and FABs market in Germany. This report is a comprehensive resource for market, category and segment .....

More about this market survey

Introduction

This databook provides key data and information on the beer, cider and FABs market in Germany. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

Contains information on three categories: beer, FABs and cider.

Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

Category level company and brand share as well as distribution share information for 2007 and 2008

Review of the top two companies within the beer, cider and FABs market, including company overview, key facts and business description

Highlights

The market for beer, cider and FABs in Germany increased at a compound annual growth rate of 0.4% between 2003 and 2008.

The beer category led the beer, cider and FABs market in Germany, accounting for a share of 95.4%.

Leading players in German beer, cider and FABs market include Oetker Gruppe, Anheuser-Busch InBev and Heineken N.V..

Reasons to Purchase

Develop business strategies by understanding the quantitative trends within the beer, cider and FABs market in Germany

Design effective marketing and sales strategies by identifying key market categories and segments

Identify key players within the market to plan lucrative M&A, partnerships and agreements

Report Highlights

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Table of contents

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: beer, cider and FABs 2
Summary category level: beer 3
Summary category level: cider 4
Summary category level: FABs 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Euro), 2003?08 20
Value analysis (Euro), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profiles 40
Dr. August Oetker KG 40
Anheuser-Busch InBev NV/SA 42
Chapter 5 Category Analysis: Beer 44
Value analysis (Euro), 2003?08 44
Value analysis (Euro), 2008?13 45
Value analysis (US dollars), 2003?08 47
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company and brand share analysis 53
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 6 Category Analysis: Cider 65
Value analysis (Euro), 2003?08 65
Value analysis (Euro), 2008?13 66
Value analysis (US dollars), 2003?08 67
Value analysis (US dollars), 2008?13 67
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company and brand share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 Category Analysis: FABs 78
Value analysis (Euro), 2003?08 78
Value analysis (Euro), 2008?13 79
Value analysis (US dollars), 2003?08 81
Value analysis (US dollars), 2008?13 81
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company and brand share analysis 86
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 8 Country Comparison 96
Value 96
Volume 100
Market share 104
Chapter 9 PESTLE Analysis 105
Summary 105
Political analysis 106
Economic analysis 110
Social analysis 114
Technological analysis 118
Legal analysis 121
Environmental analysis 125
Chapter 10 New Product Development 128
Product launches over time 128
Recent product launches 130
Chapter 11 Macroeconomic Profile 131
Macroeconomic indicators 131
Chapter 12 Research Methodology 136
Methodology overview 136
Secondary research 137
Market modeling 138
Creating an initial data model 138
Revising the initial data model 138
Creating a final estimate 139
Creating demographic value splits 139
Primary research 139
Data finalization 140
Ongoing research 140
Chapter 13 APPENDIX 141
Future readings 141
How to contact experts in your industry 141
Disclaimer 141

LIST OF FIGURES
Figure 1: Beer, cider and FABs, Germany, value by category (€m), 2003?13 22
Figure 2: Beer, cider and FABs, Germany, category growth comparison, by value, 2003?13 24
Figure 3: Beer, cider and FABs, Germany, volume by category (liters, million), 2003?13 27
Figure 4: Beer, cider and FABs, Germany, category growth comparison, by volume, 2003?13 27
Figure 5: Beer, cider and FABs, Germany, company share by volume (%), 2007?08 32
Figure 6: Beer, cider and FABs, Germany, distribution channels by volume (%), 2007?08 36
Figure 7: Beer, Germany, value by segment (€m), 2003?13 46
Figure 8: Beer, Germany, category growth comparison, by value, 2003?13 49
Figure 9: Beer, Germany, volume by segment (liters, million), 2003?13 52
Figure 10: Beer, Germany, category growth comparison, by volume, 2003?13 52
Figure 11: Beer, Germany, company share by volume (%), 2007?08 57
Figure 12: Beer, Germany, distribution channels by volume (%), 2007?08 61
Figure 13: Cider, Germany, value (€m), 2003?13 66
Figure 14: Cider, Germany, volume (liters, million), 2003?13 69
Figure 15: Cider, Germany, company share by volume (%), 2007?08 71
Figure 16: Cider, Germany, distribution channels by volume (%), 2007?08 74
Figure 17: FABs, Germany, value by segment (€m), 2003?13 80
Figure 18: FABs, Germany, category growth comparison, by value, 2003?13 82
Figure 19: FABs, Germany, volume by segment (liters, million), 2003?13 85
Figure 20: FABs, Germany, category growth comparison, by volume, 2003?13 85
Figure 21: FABs, Germany, company share by volume (%), 2007?08 88
Figure 22: FABs, Germany, distribution channels by volume (%), 2007?08 92
Figure 23: Global beer, cider and FABs market split (value terms, 2008), top five countries 97
Figure 24: Global beer, cider and FABs market value, 2003–08, top five countries 99
Figure 25: Global beer, cider and FABs market split (volume terms, 2008), top five countries 101
Figure 26: Global beer, cider and FABs market volume, 2003–08, top five countries 103
Figure 27: Annual data review process 137

LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 8
Table 2: Beer, cider and FABs distribution channels 9
Table 3: Beer, cider and FABs, Germany, value by category (€m), 2003?08 20
Table 4: Beer, cider and FABs, Germany, value forecast by category (€m), 2008?13 21
Table 5: Beer, cider and FABs, Germany, value by category ($m), 2003?08 23
Table 6: Beer, cider and FABs, Germany, value forecast by category ($m), 2008?13 23
Table 7: Beer, cider and FABs, Germany, volume by category (liters, million), 2003?08 25
Table 8: Beer, cider and FABs, Germany, volume forecast by category (liters, million), 2008?13 26
Table 9: Beer, cider and FABs, Germany, brand share by volume (%), 2007?08 28
Table 10: Beer, cider and FABs, Germany, volume by brand (liters, million), 2007?08 30
Table 11: Beer, cider and FABs, Germany, company share by volume (%), 2007?08 33
Table 12: Beer, cider and FABs, Germany, volume by company (liters, million), 2007?08 34
Table 13: Beer, cider and FABs, Germany, distribution channels by volume (%), 2007?08 35
Table 14: Beer, cider and FABs, Germany, volume by distribution channel (liters, million), 2007?08 35
Table 15: Beer, cider and FABs, Germany, expenditure per capita (€), 2003?08 37
Table 16: Beer, cider and FABs, Germany, forecast expenditure per capita (€), 2008?13 37
Table 17: Beer, cider and FABs, Germany, expenditure per capita ($), 2003?08 38
Table 18: Beer, cider and FABs, Germany, forecast expenditure per capita ($), 2008?13 38
Table 19: Beer, cider and FABs, Germany, consumption per capita (liters), 2003?08 39
Table 20: Beer, cider and FABs, Germany, forecast consumption per capita (liters), 2008?13 39
Table 21: Dr. August Oetker KG key facts 40
Table 22: Anheuser-Busch InBev NV/SA key facts 42
Table 23: Beer, Germany, value by segment (€m), 2003?08 44
Table 24: Beer, Germany, value forecast by segment (€m), 2008?13 45
Table 25: Beer, Germany, value by segment ($m), 2003?08 47
Table 26: Beer, Germany, value forecast by segment ($m), 2008?13 48
Table 27: Beer, Germany, volume by segment (liters, million), 2003?08 50
Table 28: Beer, Germany, volume forecast by segment (liters, million), 2008?13 51
Table 29: Beer, Germany, brand share by volume (%), 2007?08 53
Table 30: Beer, Germany, volume by brand (liters, million), 2007?08 55
Table 31: Beer, Germany, company share by volume (%), 2007?08 58
Table 32: Beer, Germany, volume by company (liters, million), 2007?08 59
Table 33: Beer, Germany, distribution channels by volume (%), 2007?08 60
Table 34: Beer, Germany, volume by distribution channel (liters, million), 2007?08 60
Table 35: Beer, Germany, expenditure per capita (€), 2003?08 62
Table 36: Beer, Germany, forecast expenditure per capita (€), 2008?13 62
Table 37: Beer, Germany, expenditure per capita ($), 2003?08 63
Table 38: Beer, Germany, forecast expenditure per capita ($), 2008?13 63
Table 39: Beer, Germany, consumption per capita (liters), 2003?08 64
Table 40: Beer, Germany, forecast consumption per capita (liters), 2008?13 64
Table 41: Cider, Germany, value (€m), 2003?08 65
Table 42: Cider, Germany, value forecast (€m), 2008?13 66
Table 43: Cider, Germany, value ($m), 2003?08 67
Table 44: Cider, Germany, value forecast ($m), 2008?13 67
Table 45: Cider, Germany, volume (liters, million), 2003?08 68
Table 46: Cider, Germany, volume forecast (liters, million), 2008?13 69
Table 47: Cider, Germany, brand share by volume (%), 2007?08 70
Table 48: Cider, Germany, volume by brand (liters, million), 2007?08 70
Table 49: Cider, Germany, company share by volume (%), 2007?08 72
Table 50: Cider, Germany, volume by company (liters, million), 2007?08 72
Table 51: Cider, Germany, distribution channels by volume (%), 2007?08 73
Table 52: Cider, Germany, volume by distribution channel (liters, million), 2007?08 73
Table 53: Cider, Germany, expenditure per capita (€), 2003?08 75
Table 54: Cider, Germany, forecast expenditure per capita (€), 2008?13 75
Table 55: Cider, Germany, expenditure per capita ($), 2003?08 76
Table 56: Cider, Germany, forecast expenditure per capita ($), 2008?13 76
Table 57: Cider, Germany, consumption per capita (liters), 2003?08 77
Table 58: Cider, Germany, forecast consumption per capita (liters), 2008?13 77
Table 59: FABs, Germany, value by segment (€m), 2003?08 78
Table 60: FABs, Germany, value forecast by segment (€m), 2008?13 79
Table 61: FABs, Germany, value by segment ($m), 2003?08 81
Table 62: FABs, Germany, value forecast by segment ($m), 2008?13 81
Table 63: FABs, Germany, volume by segment (liters, million), 2003?08 83
Table 64: FABs, Germany, volume forecast by segment (liters, million), 2008?13 84
Table 65: FABs, Germany, brand share by volume (%), 2007?08 86
Table 66: FABs, Germany, volume by brand (liters, million), 2007?08 87
Table 67: FABs, Germany, company share by volume (%), 2007?08 89
Table 68: FABs, Germany, volume by company (liters, million), 2007?08 90
Table 69: FABs, Germany, distribution channels by volume (%), 2007?08 91
Table 70: FABs, Germany, volume by distribution channel (liters, million), 2007?08 91
Table 71: FABs, Germany, expenditure per capita (€), 2003?08 93
Table 72: FABs, Germany, forecast expenditure per capita (€), 2008?13 93
Table 73: FABs, Germany, expenditure per capita ($), 2003?08 94
Table 74: FABs, Germany, forecast expenditure per capita ($), 2008?13 94
Table 75: FABs, Germany, consumption per capita (liters), 2003?08 95
Table 76: FABs, Germany, forecast consumption per capita (liters), 2008?13 95
Table 77: Global beer, cider and FABs market value, 2008 96
Table 78: Global beer, cider and FABs market split (value terms ($m), 2008), top five countries 99
Table 79: Global beer, cider and FABs market volume, 2008 100
Table 80: Global beer, cider and FABs market split (volume terms, 2008), top five countries 103
Table 81: Leading players, top five countries 104
Table 82: Analysis of Germany’s political landscape 106
Table 83: Analysis of Germany’s economy 110
Table 84: Analysis of Germany’s social system 114
Table 85: Analysis of Germany’s technological landscape 118
Table 86: Analysis of Germany’s legal landscape 121
Table 87: Analysis of Germany’s environmental landscape 125
Table 88: Germany beer, cider and FABs new product launches reports, by company (top five companies), 2009 128
Table 89: Germany beer, cider and FABs new product launches SKUs, by company (top five companies), 2009 128
Table 90: Germany beer, cider and FABs new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 129
Table 91: Germany beer, cider and FABs new product launches (reports), by ingredients (top 10 ingredients), 2009 129
Table 92: Germany beer, cider and FABs new product launches (reports), by package tags or claims, 2009 130
Table 93: Germany beer, cider and FABs new product launches - recent five launches (2009) 130
Table 94: Germany population, by age group, 2003?08 (millions) 131
Table 95: Germany population forecast, by age group, 2008?13 (millions) 132
Table 96: Germany population, by gender, 2003?08 (millions) 132
Table 97: Germany population forecast, by gender, 2008?13 (millions) 133
Table 98: Germany nominal GDP, 2003?08 (€bn, nominal prices) 133
Table 99: Germany nominal GDP forecast, 2008?13 (€bn, nominal prices) 133
Table 100: Germany real GDP, 2003?08 (€bn, 2000 prices) 134
Table 101: Germany real GDP forecast, 2008?13 (€bn, 2000 prices) 134
Table 102: Germany real GDP, 2003?08 ($bn, 2000 prices) 134
Table 103: Germany real GDP forecast, 2008?13 ($bn, 2000 prices) 135
Table 104: Germany consumer price index, 2003?08 (2000=100) 135
Table 105: Germany consumer price index, 2008?13 (2000=100) 135

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Beer, Cider and FABs in Germany to 2013

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