Beer, Cider and FABs in Indonesia to 2013

Introduction

This databook provides key data and information on the beer, cider and FABs market in Indonesia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: beer, FABs and cider.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the beer, cider and FABs market, including company overview, key facts and business description

Highlights

The market for beer, cider and FABs in Indonesia increased at a compound annual growth rate of 7.5% between 2003 and 2008.

The beer category led the beer, cider and FABs market in Indonesia, accounting for a share of 69.4%.

Leading players in Indonesian beer, cider and FABs market include Heineken N.V., PT Delta Bandung Tbk and H.P. Bulmer Limited.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the beer, cider and FABs market in Indonesia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: beer, cider and FABs 2
Summary category level: beer 3
Summary category level: cider 4
Summary category level: FABs 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Rupiah), 2003?08 20
Value analysis (Rupiah), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 36
Heineken N.V. 36
H P Bulmer Limited 38
Chapter 5 Category Analysis: Beer 39
Value analysis (Rupiah), 2003?08 39
Value analysis (Rupiah), 2008?13 40
Value analysis (US dollars), 2003?08 42
Value analysis (US dollars), 2008?13 43
Volume analysis, 2003?08 45
Volume analysis, 2008?13 46
Company and brand share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Cider 57
Value analysis (Rupiah), 2003?08 57
Value analysis (Rupiah), 2008?13 58
Value analysis (US dollars), 2003?08 59
Value analysis (US dollars), 2008?13 59
Volume analysis, 2003?08 60
Volume analysis, 2008?13 61
Company and brand share analysis 62
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 7 Category Analysis: FABs 69
Value analysis (Rupiah), 2003?08 69
Value analysis (Rupiah), 2008?13 70
Value analysis (US dollars), 2003?08 72
Value analysis (US dollars), 2008?13 72
Volume analysis, 2003?08 74
Volume analysis, 2008?13 75
Company and brand share analysis 77
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 8 Country Comparison 84
Value 84
Volume 88
Market share 92
Chapter 9 PESTLE Analysis 93
Summary 93
Political analysis 95
Economic analysis 98
Social analysis 101
Technological analysis 104
Legal analysis 107
Environmental analysis 110
Chapter 10 Macroeconomic Profile 113
Macroeconomic indicators 113
Chapter 11 Research Methodology 118
Methodology overview 118
Secondary research 119
Market modeling 120
Creating an initial data model 120
Revising the initial data model 120
Creating a final estimate 121
Creating demographic value splits 121
Primary research 121
Data finalization 122
Ongoing research 122
Chapter 12 APPENDIX 123
Future readings 123
How to contact experts in your industry 123
Disclaimer 123

LIST OF FIGURES
Figure 1: Beer, cider and FABs, Indonesia, value by category (IDRm), 2003?13 22
Figure 2: Beer, cider and FABs, Indonesia, category growth comparison, by value, 2003?13 24
Figure 3: Beer, cider and FABs, Indonesia, volume by category (liters, million), 2003?13 27
Figure 4: Beer, cider and FABs, Indonesia, category growth comparison, by volume, 2003?13 27
Figure 5: Beer, cider and FABs, Indonesia, company share by volume (%), 2007?08 29
Figure 6: Beer, cider and FABs, Indonesia, distribution channels by volume (%), 2007?08 32
Figure 7: Beer, Indonesia, value by segment (IDRm), 2003?13 41
Figure 8: Beer, Indonesia, category growth comparison, by value, 2003?13 44
Figure 9: Beer, Indonesia, volume by segment (liters, million), 2003?13 47
Figure 10: Beer, Indonesia, category growth comparison, by volume, 2003?13 47
Figure 11: Beer, Indonesia, company share by volume (%), 2007?08 49
Figure 12: Beer, Indonesia, distribution channels by volume (%), 2007?08 52
Figure 13: Cider, Indonesia, value (IDRm), 2003?13 58
Figure 14: Cider, Indonesia, volume (liters, million), 2003?13 61
Figure 15: Cider, Indonesia, distribution channels by volume (%), 2007?08 65
Figure 16: FABs, Indonesia, value by segment (IDRm), 2003?13 71
Figure 17: FABs, Indonesia, category growth comparison, by value, 2003?13 73
Figure 18: FABs, Indonesia, volume by segment (liters, million), 2003?13 76
Figure 19: FABs, Indonesia, category growth comparison, by volume, 2003?13 76
Figure 20: FABs, Indonesia, distribution channels by volume (%), 2007?08 80
Figure 21: Global beer, cider and FABs market split (value terms, 2008), top five countries 85
Figure 22: Global beer, cider and FABs market value, 2003–08, top five countries 87
Figure 23: Global beer, cider and FABs market split (volume terms, 2008), top five countries 89
Figure 24: Global beer, cider and FABs market volume, 2003–08, top five countries 91
Figure 25: Annual data review process 119

LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 8
Table 2: Beer, cider and FABs distribution channels 9
Table 3: Beer, cider and FABs, Indonesia, value by category (IDRm), 2003?08 20
Table 4: Beer, cider and FABs, Indonesia, value forecast by category (IDRm), 2008?13 21
Table 5: Beer, cider and FABs, Indonesia, value by category ($m), 2003?08 23
Table 6: Beer, cider and FABs, Indonesia, value forecast by category ($m), 2008?13 23
Table 7: Beer, cider and FABs, Indonesia, volume by category (liters, million), 2003?08 25
Table 8: Beer, cider and FABs, Indonesia, volume forecast by category (liters, million), 2008?13 26
Table 9: Beer, cider and FABs, Indonesia, brand share by volume (%), 2007?08 28
Table 10: Beer, cider and FABs, Indonesia, volume by brand (liters, million), 2007?08 28
Table 11: Beer, cider and FABs, Indonesia, company share by volume (%), 2007?08 30
Table 12: Beer, cider and FABs, Indonesia, volume by company (liters, million), 2007?08 30
Table 13: Beer, cider and FABs, Indonesia, distribution channels by volume (%), 2007?08 31
Table 14: Beer, cider and FABs, Indonesia, volume by distribution channel (liters, million), 2007?08 31
Table 15: Beer, cider and FABs, Indonesia, expenditure per capita (IDR), 2003?08 33
Table 16: Beer, cider and FABs, Indonesia, forecast expenditure per capita (IDR), 2008?13 33
Table 17: Beer, cider and FABs, Indonesia, expenditure per capita ($), 2003?08 34
Table 18: Beer, cider and FABs, Indonesia, forecast expenditure per capita ($), 2008?13 34
Table 19: Beer, cider and FABs, Indonesia, consumption per capita (liters), 2003?08 35
Table 20: Beer, cider and FABs, Indonesia, forecast consumption per capita (liters), 2008?13 35
Table 21: Heineken N.V. key facts 36
Table 22: H P Bulmer Limited key facts 38
Table 23: Beer, Indonesia, value by segment (IDRm), 2003?08 39
Table 24: Beer, Indonesia, value forecast by segment (IDRm), 2008?13 40
Table 25: Beer, Indonesia, value by segment ($m), 2003?08 42
Table 26: Beer, Indonesia, value forecast by segment ($m), 2008?13 43
Table 27: Beer, Indonesia, volume by segment (liters, million), 2003?08 45
Table 28: Beer, Indonesia, volume forecast by segment (liters, million), 2008?13 46
Table 29: Beer, Indonesia, brand share by volume (%), 2007?08 48
Table 30: Beer, Indonesia, volume by brand (liters, million), 2007?08 48
Table 31: Beer, Indonesia, company share by volume (%), 2007?08 50
Table 32: Beer, Indonesia, volume by company (liters, million), 2007?08 50
Table 33: Beer, Indonesia, distribution channels by volume (%), 2007?08 51
Table 34: Beer, Indonesia, volume by distribution channel (liters, million), 2007?08 51
Table 35: Beer, Indonesia, expenditure per capita (IDR), 2003?08 53
Table 36: Beer, Indonesia, forecast expenditure per capita (IDR), 2008?13 54
Table 37: Beer, Indonesia, expenditure per capita ($), 2003?08 54
Table 38: Beer, Indonesia, forecast expenditure per capita ($), 2008?13 55
Table 39: Beer, Indonesia, consumption per capita (liters), 2003?08 55
Table 40: Beer, Indonesia, forecast consumption per capita (liters), 2008?13 56
Table 41: Cider, Indonesia, value (IDRm), 2003?08 57
Table 42: Cider, Indonesia, value forecast (IDRm), 2008?13 58
Table 43: Cider, Indonesia, value ($m), 2003?08 59
Table 44: Cider, Indonesia, value forecast ($m), 2008?13 59
Table 45: Cider, Indonesia, volume (liters, million), 2003?08 60
Table 46: Cider, Indonesia, volume forecast (liters, million), 2008?13 61
Table 47: Cider, Indonesia, brand share by volume (%), 2007?08 62
Table 48: Cider, Indonesia, volume by brand (liters, million), 2007?08 62
Table 49: Cider, Indonesia, company share by volume (%), 2007?08 63
Table 50: Cider, Indonesia, volume by company (liters, million), 2007?08 63
Table 51: Cider, Indonesia, distribution channels by volume (%), 2007?08 64
Table 52: Cider, Indonesia, volume by distribution channel (liters, million), 2007?08 64
Table 53: Cider, Indonesia, expenditure per capita (IDR), 2003?08 66
Table 54: Cider, Indonesia, forecast expenditure per capita (IDR), 2008?13 66
Table 55: Cider, Indonesia, expenditure per capita ($), 2003?08 67
Table 56: Cider, Indonesia, forecast expenditure per capita ($), 2008?13 67
Table 57: Cider, Indonesia, consumption per capita (liters), 2003?08 68
Table 58: Cider, Indonesia, forecast consumption per capita (liters), 2008?13 68
Table 59: FABs, Indonesia, value by segment (IDRm), 2003?08 69
Table 60: FABs, Indonesia, value forecast by segment (IDRm), 2008?13 70
Table 61: FABs, Indonesia, value by segment ($m), 2003?08 72
Table 62: FABs, Indonesia, value forecast by segment ($m), 2008?13 72
Table 63: FABs, Indonesia, volume by segment (liters, million), 2003?08 74
Table 64: FABs, Indonesia, volume forecast by segment (liters, million), 2008?13 75
Table 65: FABs, Indonesia, brand share by volume (%), 2007?08 77
Table 66: FABs, Indonesia, volume by brand (liters, million), 2007?08 77
Table 67: FABs, Indonesia, company share by volume (%), 2007?08 78
Table 68: FABs, Indonesia, volume by company (liters, million), 2007?08 78
Table 69: FABs, Indonesia, distribution channels by volume (%), 2007?08 79
Table 70: FABs, Indonesia, volume by distribution channel (liters, million), 2007?08 79
Table 71: FABs, Indonesia, expenditure per capita (IDR), 2003?08 81
Table 72: FABs, Indonesia, forecast expenditure per capita (IDR), 2008?13 81
Table 73: FABs, Indonesia, expenditure per capita ($), 2003?08 82
Table 74: FABs, Indonesia, forecast expenditure per capita ($), 2008?13 82
Table 75: FABs, Indonesia, consumption per capita (liters), 2003?08 83
Table 76: FABs, Indonesia, forecast consumption per capita (liters), 2008?13 83
Table 77: Global beer, cider and FABs market value, 2008 84
Table 78: Global beer, cider and FABs market split (value terms ($m), 2008), top five countries 87
Table 79: Global beer, cider and FABs market volume, 2008 88
Table 80: Global beer, cider and FABs market split (volume terms, 2008), top five countries 91
Table 81: Leading players, top five countries 92
Table 82: Analysis of Indonesia’s political landscape 95
Table 83: Analysis of Indonesia’s economy 98
Table 84: Analysis of Indonesia’s social system 101
Table 85: Analysis of Indonesia’s technology landscape 104
Table 86: Analysis of Indonesia’s legal landscape 107
Table 87: Analysis of Indonesia’s environmental landscape 110
Table 88: Indonesia population, by age group, 2003?08 (millions) 113
Table 89: Indonesia population forecast, by age group, 2008?13 (millions) 114
Table 90: Indonesia population, by gender, 2003?08 (millions) 114
Table 91: Indonesia population forecast, by gender, 2008?13 (millions) 115
Table 92: Indonesia nominal GDP, 2003?08 (IDRbn, nominal prices) 115
Table 93: Indonesia nominal GDP forecast, 2008?13 (IDRbn, nominal prices) 115
Table 94: Indonesia real GDP, 2003?08 (IDRbn, 2000 prices) 116
Table 95: Indonesia real GDP forecast, 2008?13 (IDRbn, 2000 prices) 116
Table 96: Indonesia real GDP, 2003?08 ($bn, 2000 prices) 116
Table 97: Indonesia real GDP forecast, 2008?13 ($bn, 2000 prices) 117
Table 98: Indonesia consumer price index, 2003?08 (2000=100) 117
Table 99: Indonesia consumer price index, 2008?13 (2000=100) 117


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