Beer, Cider and FABs in Italy to 2013

Type:	Marktstudie
Year:	03/2010
Publisher:	Datamonitor
Language:	english
Availability:	available

Features of this market research:

132 pages

About this market survey:

Introduction

This databook provides key data and information on the beer, cider and FABs market in Italy. This report is a comprehensive resource for market, category and segment le.....

More about this market survey

Introduction

This databook provides key data and information on the beer, cider and FABs market in Italy. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

Contains information on three categories: beer, FABs and cider.

Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

Category level company and brand share as well as distribution share information for 2007 and 2008

Review of the top two companies within the beer, cider and FABs market, including company overview, key facts and business description

Highlights

The market for beer, cider and FABs in Italy increased at a compound annual growth rate of 2.1% between 2003 and 2008.

The beer category led the beer, cider and FABs market in Italy, accounting for a share of 97.3%.

Leading players in Italian beer, cider and FABs market include Heineken N.V., SABMiller and Anheuser-Busch InBev.

Reasons to Purchase

Develop business strategies by understanding the quantitative trends within the beer, cider and FABs market in Italy

Design effective marketing and sales strategies by identifying key market categories and segments

Identify key players within the market to plan lucrative M&A, partnerships and agreements

Report Highlights

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Table of contents

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: beer, cider and FABs 2
Summary category level: beer 3
Summary category level: cider 4
Summary category level: FABs 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Euro), 2003?08 20
Value analysis (Euro), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Heineken N.V. 38
SABMiller 40
Chapter 5 Category Analysis: Beer 42
Value analysis (Euro), 2003?08 42
Value analysis (Euro), 2008?13 43
Value analysis (US dollars), 2003?08 45
Value analysis (US dollars), 2008?13 46
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company and brand share analysis 51
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Cider 62
Value analysis (Euro), 2003?08 62
Value analysis (Euro), 2008?13 63
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company and brand share analysis 67
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: FABs 74
Value analysis (Euro), 2003?08 74
Value analysis (Euro), 2008?13 75
Value analysis (US dollars), 2003?08 77
Value analysis (US dollars), 2008?13 77
Volume analysis, 2003?08 79
Volume analysis, 2008?13 80
Company and brand share analysis 82
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 8 Country Comparison 90
Value 90
Volume 94
Market share 98
Chapter 9 PESTLE Analysis 99
Summary 99
Political analysis 100
Economic analysis 103
Social analysis 107
Technological analysis 110
Legal analysis 114
Environmental analysis 117
Chapter 10 New Product Development 120
Product launches over time 120
Recent product launches 122
Chapter 11 Macroeconomic Profile 123
Macroeconomic indicators 123
Chapter 12 Research Methodology 128
Methodology overview 128
Secondary research 129
Market modeling 130
Creating an initial data model 130
Revising the initial data model 130
Creating a final estimate 131
Creating demographic value splits 131
Primary research 131
Data finalization 132
Ongoing research 132
Chapter 13 APPENDIX 133
Future readings 133
How to contact experts in your industry 133
Disclaimer 133

LIST OF FIGURES
Figure 1: Beer, cider and FABs, Italy, value by category (€m), 2003?13 22
Figure 2: Beer, cider and FABs, Italy, category growth comparison, by value, 2003?13 24
Figure 3: Beer, cider and FABs, Italy, volume by category (liters, million), 2003?13 27
Figure 4: Beer, cider and FABs, Italy, category growth comparison, by volume, 2003?13 27
Figure 5: Beer, cider and FABs, Italy, company share by volume (%), 2007?08 30
Figure 6: Beer, cider and FABs, Italy, distribution channels by volume (%), 2007?08 34
Figure 7: Beer, Italy, value by segment (€m), 2003?13 44
Figure 8: Beer, Italy, category growth comparison, by value, 2003?13 47
Figure 9: Beer, Italy, volume by segment (liters, million), 2003?13 50
Figure 10: Beer, Italy, category growth comparison, by volume, 2003?13 50
Figure 11: Beer, Italy, company share by volume (%), 2007?08 53
Figure 12: Beer, Italy, distribution channels by volume (%), 2007?08 57
Figure 13: Cider, Italy, value (€m), 2003?13 63
Figure 14: Cider, Italy, volume (liters, million), 2003?13 66
Figure 15: Cider, Italy, distribution channels by volume (%), 2007?08 70
Figure 16: FABs, Italy, value by segment (€m), 2003?13 76
Figure 17: FABs, Italy, category growth comparison, by value, 2003?13 78
Figure 18: FABs, Italy, volume by segment (liters, million), 2003?13 81
Figure 19: FABs, Italy, category growth comparison, by volume, 2003?13 81
Figure 20: FABs, Italy, company share by volume (%), 2007?08 83
Figure 21: FABs, Italy, distribution channels by volume (%), 2007?08 86
Figure 22: Global beer, cider and FABs market split (value terms, 2008), top five countries 91
Figure 23: Global beer, cider and FABs market value, 2003–08, top five countries 93
Figure 24: Global beer, cider and FABs market split (volume terms, 2008), top five countries 95
Figure 25: Global beer, cider and FABs market volume, 2003–08, top five countries 97
Figure 26: Annual data review process 129

LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 8
Table 2: Beer, cider and FABs distribution channels 9
Table 3: Beer, cider and FABs, Italy, value by category (€m), 2003?08 20
Table 4: Beer, cider and FABs, Italy, value forecast by category (€m), 2008?13 21
Table 5: Beer, cider and FABs, Italy, value by category ($m), 2003?08 23
Table 6: Beer, cider and FABs, Italy, value forecast by category ($m), 2008?13 23
Table 7: Beer, cider and FABs, Italy, volume by category (liters, million), 2003?08 25
Table 8: Beer, cider and FABs, Italy, volume forecast by category (liters, million), 2008?13 26
Table 9: Beer, cider and FABs, Italy, brand share by volume (%), 2007?08 28
Table 10: Beer, cider and FABs, Italy, volume by brand (liters, million), 2007?08 29
Table 11: Beer, cider and FABs, Italy, company share by volume (%), 2007?08 31
Table 12: Beer, cider and FABs, Italy, volume by company (liters, million), 2007?08 32
Table 13: Beer, cider and FABs, Italy, distribution channels by volume (%), 2007?08 33
Table 14: Beer, cider and FABs, Italy, volume by distribution channel (liters, million), 2007?08 33
Table 15: Beer, cider and FABs, Italy, expenditure per capita (€), 2003?08 35
Table 16: Beer, cider and FABs, Italy, forecast expenditure per capita (€), 2008?13 35
Table 17: Beer, cider and FABs, Italy, expenditure per capita ($), 2003?08 36
Table 18: Beer, cider and FABs, Italy, forecast expenditure per capita ($), 2008?13 36
Table 19: Beer, cider and FABs, Italy, consumption per capita (liters), 2003?08 37
Table 20: Beer, cider and FABs, Italy, forecast consumption per capita (liters), 2008?13 37
Table 21: Heineken N.V. key facts 38
Table 22: SABMiller key facts 40
Table 23: Beer, Italy, value by segment (€m), 2003?08 42
Table 24: Beer, Italy, value forecast by segment (€m), 2008?13 43
Table 25: Beer, Italy, value by segment ($m), 2003?08 45
Table 26: Beer, Italy, value forecast by segment ($m), 2008?13 46
Table 27: Beer, Italy, volume by segment (liters, million), 2003?08 48
Table 28: Beer, Italy, volume forecast by segment (liters, million), 2008?13 49
Table 29: Beer, Italy, brand share by volume (%), 2007?08 51
Table 30: Beer, Italy, volume by brand (liters, million), 2007?08 52
Table 31: Beer, Italy, company share by volume (%), 2007?08 54
Table 32: Beer, Italy, volume by company (liters, million), 2007?08 55
Table 33: Beer, Italy, distribution channels by volume (%), 2007?08 56
Table 34: Beer, Italy, volume by distribution channel (liters, million), 2007?08 56
Table 35: Beer, Italy, expenditure per capita (€), 2003?08 58
Table 36: Beer, Italy, forecast expenditure per capita (€), 2008?13 59
Table 37: Beer, Italy, expenditure per capita ($), 2003?08 59
Table 38: Beer, Italy, forecast expenditure per capita ($), 2008?13 60
Table 39: Beer, Italy, consumption per capita (liters), 2003?08 60
Table 40: Beer, Italy, forecast consumption per capita (liters), 2008?13 61
Table 41: Cider, Italy, value (€m), 2003?08 62
Table 42: Cider, Italy, value forecast (€m), 2008?13 63
Table 43: Cider, Italy, value ($m), 2003?08 64
Table 44: Cider, Italy, value forecast ($m), 2008?13 64
Table 45: Cider, Italy, volume (liters, million), 2003?08 65
Table 46: Cider, Italy, volume forecast (liters, million), 2008?13 66
Table 47: Cider, Italy, brand share by volume (%), 2007?08 67
Table 48: Cider, Italy, volume by brand (liters, million), 2007?08 67
Table 49: Cider, Italy, company share by volume (%), 2007?08 68
Table 50: Cider, Italy, volume by company (liters, million), 2007?08 68
Table 51: Cider, Italy, distribution channels by volume (%), 2007?08 69
Table 52: Cider, Italy, volume by distribution channel (liters, million), 2007?08 69
Table 53: Cider, Italy, expenditure per capita (€), 2003?08 71
Table 54: Cider, Italy, forecast expenditure per capita (€), 2008?13 71
Table 55: Cider, Italy, expenditure per capita ($), 2003?08 72
Table 56: Cider, Italy, forecast expenditure per capita ($), 2008?13 72
Table 57: Cider, Italy, consumption per capita (liters), 2003?08 73
Table 58: Cider, Italy, forecast consumption per capita (liters), 2008?13 73
Table 59: FABs, Italy, value by segment (€m), 2003?08 74
Table 60: FABs, Italy, value forecast by segment (€m), 2008?13 75
Table 61: FABs, Italy, value by segment ($m), 2003?08 77
Table 62: FABs, Italy, value forecast by segment ($m), 2008?13 77
Table 63: FABs, Italy, volume by segment (liters, million), 2003?08 79
Table 64: FABs, Italy, volume forecast by segment (liters, million), 2008?13 80
Table 65: FABs, Italy, brand share by volume (%), 2007?08 82
Table 66: FABs, Italy, volume by brand (liters, million), 2007?08 82
Table 67: FABs, Italy, company share by volume (%), 2007?08 84
Table 68: FABs, Italy, volume by company (liters, million), 2007?08 84
Table 69: FABs, Italy, distribution channels by volume (%), 2007?08 85
Table 70: FABs, Italy, volume by distribution channel (liters, million), 2007?08 85
Table 71: FABs, Italy, expenditure per capita (€), 2003?08 87
Table 72: FABs, Italy, forecast expenditure per capita (€), 2008?13 87
Table 73: FABs, Italy, expenditure per capita ($), 2003?08 88
Table 74: FABs, Italy, forecast expenditure per capita ($), 2008?13 88
Table 75: FABs, Italy, consumption per capita (liters), 2003?08 89
Table 76: FABs, Italy, forecast consumption per capita (liters), 2008?13 89
Table 77: Global beer, cider and FABs market value, 2008 90
Table 78: Global beer, cider and FABs market split (value terms ($m), 2008), top five countries 93
Table 79: Global beer, cider and FABs market volume, 2008 94
Table 80: Global beer, cider and FABs market split (volume terms, 2008), top five countries 97
Table 81: Leading players, top five countries 98
Table 82: Analysis of Italy’s political landscape 100
Table 83: Analysis of Italy’s economy 103
Table 84: Analysis of Italy’s social system 107
Table 85: Analysis of Italy’s technology landscape 110
Table 86: Hourly labor cost in EU countries (in euros) 111
Table 87: Patents received from USPTO 113
Table 88: Analysis of Italy’s legal landscape 114
Table 89: Analysis of Italy’s environmental landscape 117
Table 90: Italy beer, cider and FABs new product launches reports, by company (top five companies), 2009 120
Table 91: Italy beer, cider and FABs new product launches SKUs, by company (top five companies), 2009 120
Table 92: Italy beer, cider and FABs new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 121
Table 93: Italy beer, cider and FABs new product launches (reports), by ingredients (top 10 ingredients), 2009 121
Table 94: Italy beer, cider and FABs new product launches (reports), by package tags or claims (top 10 claims), 2009 122
Table 95: Italy beer, cider and FABs new product launches - recent five launches (2009) 122
Table 96: Italy population, by age group, 2003?08 (millions) 123
Table 97: Italy population forecast, by age group, 2008?13 (millions) 124
Table 98: Italy population, by gender, 2003?08 (millions) 124
Table 99: Italy population forecast, by gender, 2008?13 (millions) 125
Table 100: Italy nominal GDP, 2003?08 (€bn, nominal prices) 125
Table 101: Italy nominal GDP forecast, 2008?13 (€bn, nominal prices) 125
Table 102: Italy real GDP, 2003?08 (€bn, 2000 prices) 126
Table 103: Italy real GDP forecast, 2008?13 (€bn, 2000 prices) 126
Table 104: Italy real GDP, 2003?08 ($bn, 2000 prices) 126
Table 105: Italy real GDP forecast, 2008?13 ($bn, 2000 prices) 127
Table 106: Italy consumer price index, 2003?08 (2000=100) 127
Table 107: Italy consumer price index, 2008?13 (2000=100) 127

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Beer, Cider and FABs in Italy to 2013

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