Beer, Cider and FABs in Japan to 2013

Introduction

This databook provides key data and information on the beer, cider and FABs market in Japan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: beer, FABs and cider.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the beer, cider and FABs market, including company overview, key facts and business description

Highlights

The market for beer, cider and FABs in Japan decreased at a compound annual growth rate of 1.5% between 2003 and 2008.

The beer category led the beer, cider and FABs market in Japan, accounting for a share of 95.5%.

Leading players in Japanese beer, cider and FABs market include Asahi Breweries, Ltd., Kirin Brewery Holdings Company, Limited and Sapporo Holdings Ltd..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the beer, cider and FABs market in Japan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: beer, cider and FABs 2
Summary category level: beer 3
Summary category level: cider 4
Summary category level: FABs 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Yen), 2003?08 19
Value analysis (Yen), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 22
Volume analysis, 2003?08 23
Volume analysis, 2008?13 24
Company and brand share analysis 26
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 4 Leading Company Profiles 35
Asahi Breweries, Ltd. 35
Kirin Holding Company, Limited 37
Chapter 5 Category Analysis: Beer 39
Value analysis (Yen), 2003?08 39
Value analysis (Yen), 2008?13 40
Value analysis (US dollars), 2003?08 42
Value analysis (US dollars), 2008?13 43
Volume analysis, 2003?08 45
Volume analysis, 2008?13 46
Company and brand share analysis 48
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Cider 58
Value analysis (Yen), 2003?08 58
Value analysis (Yen), 2008?13 59
Value analysis (US dollars), 2003?08 60
Value analysis (US dollars), 2008?13 60
Volume analysis, 2003?08 61
Volume analysis, 2008?13 62
Company and brand share analysis 63
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 7 Category Analysis: FABs 70
Value analysis (Yen), 2003?08 70
Value analysis (Yen), 2008?13 71
Value analysis (US dollars), 2003?08 73
Value analysis (US dollars), 2008?13 73
Volume analysis, 2003?08 74
Volume analysis, 2008?13 75
Company and brand share analysis 77
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 8 Country Comparison 85
Value 85
Volume 89
Market share 93
Chapter 9 PESTLE Analysis 94
Summary 94
Political analysis 95
Economic analysis 98
Social analysis 102
Technological analysis 106
Legal analysis 111
Environmental analysis 115
Chapter 10 New Product Development 119
Product launches over time 119
Recent product launches 121
Chapter 11 Macroeconomic Profile 122
Macroeconomic indicators 122
Chapter 12 Research Methodology 127
Methodology overview 127
Secondary research 128
Market modeling 129
Creating an initial data model 129
Revising the initial data model 129
Creating a final estimate 130
Creating demographic value splits 130
Primary research 130
Data finalization 131
Ongoing research 131
Chapter 13 APPENDIX 132
Future readings 132
How to contact experts in your industry 132
Disclaimer 132

LIST OF FIGURES
Figure 1: Beer, cider and FABs, Japan, value by category (JPYm), 2003?13 21
Figure 2: Beer, cider and FABs, Japan, volume by category (liters, million), 2003?13 25
Figure 3: Beer, cider and FABs, Japan, company share by volume (%), 2007?08 28
Figure 4: Beer, cider and FABs, Japan, distribution channels by volume (%), 2007?08 31
Figure 5: Beer, Japan, value by segment (JPYm), 2003?13 41
Figure 6: Beer, Japan, category growth comparison, by value, 2003?13 44
Figure 7: Beer, Japan, volume by segment (liters, million), 2003?13 47
Figure 8: Beer, Japan, category growth comparison, by volume, 2003?13 47
Figure 9: Beer, Japan, company share by volume (%), 2007?08 50
Figure 10: Beer, Japan, distribution channels by volume (%), 2007?08 53
Figure 11: Cider, Japan, value (JPYm), 2003?13 59
Figure 12: Cider, Japan, volume (liters, million), 2003?13 62
Figure 13: Cider, Japan, distribution channels by volume (%), 2007?08 66
Figure 14: FABs, Japan, value by segment (JPYm), 2003?13 72
Figure 15: FABs, Japan, volume by segment (liters, million), 2003?13 76
Figure 16: FABs, Japan, company share by volume (%), 2007?08 78
Figure 17: FABs, Japan, distribution channels by volume (%), 2007?08 81
Figure 18: Global beer, cider and FABs market split (value terms, 2008), top five countries 86
Figure 19: Global beer, cider and FABs market value, 2003–08, top five countries 88
Figure 20: Global beer, cider and FABs market split (volume terms, 2008), top five countries 90
Figure 21: Global beer, cider and FABs market volume, 2003–08, top five countries 92
Figure 22: Annual data review process 128

LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 8
Table 2: Beer, cider and FABs distribution channels 9
Table 3: Beer, cider and FABs, Japan, value by category (JPYm), 2003?08 19
Table 4: Beer, cider and FABs, Japan, value forecast by category (JPYm), 2008?13 20
Table 5: Beer, cider and FABs, Japan, value by category ($m), 2003?08 22
Table 6: Beer, cider and FABs, Japan, value forecast by category ($m), 2008?13 22
Table 7: Beer, cider and FABs, Japan, volume by category (liters, million), 2003?08 23
Table 8: Beer, cider and FABs, Japan, volume forecast by category (liters, million), 2008?13 24
Table 9: Beer, cider and FABs, Japan, brand share by volume (%), 2007?08 26
Table 10: Beer, cider and FABs, Japan, volume by brand (liters, million), 2007?08 27
Table 11: Beer, cider and FABs, Japan, company share by volume (%), 2007?08 29
Table 12: Beer, cider and FABs, Japan, volume by company (liters, million), 2007?08 29
Table 13: Beer, cider and FABs, Japan, distribution channels by volume (%), 2007?08 30
Table 14: Beer, cider and FABs, Japan, volume by distribution channel (liters, million), 2007?08 30
Table 15: Beer, cider and FABs, Japan, expenditure per capita (JPY), 2003?08 32
Table 16: Beer, cider and FABs, Japan, forecast expenditure per capita (JPY), 2008?13 32
Table 17: Beer, cider and FABs, Japan, expenditure per capita ($), 2003?08 33
Table 18: Beer, cider and FABs, Japan, forecast expenditure per capita ($), 2008?13 33
Table 19: Beer, cider and FABs, Japan, consumption per capita (liters), 2003?08 34
Table 20: Beer, cider and FABs, Japan, forecast consumption per capita (liters), 2008?13 34
Table 21: Asahi Breweries, Ltd. key facts 35
Table 22: Kirin Holding Company, Limited key facts 37
Table 23: Beer, Japan, value by segment (JPYm), 2003?08 39
Table 24: Beer, Japan, value forecast by segment (JPYm), 2008?13 40
Table 25: Beer, Japan, value by segment ($m), 2003?08 42
Table 26: Beer, Japan, value forecast by segment ($m), 2008?13 43
Table 27: Beer, Japan, volume by segment (liters, million), 2003?08 45
Table 28: Beer, Japan, volume forecast by segment (liters, million), 2008?13 46
Table 29: Beer, Japan, brand share by volume (%), 2007?08 48
Table 30: Beer, Japan, volume by brand (liters, million), 2007?08 49
Table 31: Beer, Japan, company share by volume (%), 2007?08 51
Table 32: Beer, Japan, volume by company (liters, million), 2007?08 51
Table 33: Beer, Japan, distribution channels by volume (%), 2007?08 52
Table 34: Beer, Japan, volume by distribution channel (liters, million), 2007?08 52
Table 35: Beer, Japan, expenditure per capita (JPY), 2003?08 54
Table 36: Beer, Japan, forecast expenditure per capita (JPY), 2008?13 55
Table 37: Beer, Japan, expenditure per capita ($), 2003?08 55
Table 38: Beer, Japan, forecast expenditure per capita ($), 2008?13 56
Table 39: Beer, Japan, consumption per capita (liters), 2003?08 56
Table 40: Beer, Japan, forecast consumption per capita (liters), 2008?13 57
Table 41: Cider, Japan, value (JPYm), 2003?08 58
Table 42: Cider, Japan, value forecast (JPYm), 2008?13 59
Table 43: Cider, Japan, value ($m), 2003?08 60
Table 44: Cider, Japan, value forecast ($m), 2008?13 60
Table 45: Cider, Japan, volume (liters, million), 2003?08 61
Table 46: Cider, Japan, volume forecast (liters, million), 2008?13 62
Table 47: Cider, Japan, brand share by volume (%), 2007?08 63
Table 48: Cider, Japan, volume by brand (liters, million), 2007?08 63
Table 49: Cider, Japan, company share by volume (%), 2007?08 64
Table 50: Cider, Japan, volume by company (liters, million), 2007?08 64
Table 51: Cider, Japan, distribution channels by volume (%), 2007?08 65
Table 52: Cider, Japan, volume by distribution channel (liters, million), 2007?08 65
Table 53: Cider, Japan, expenditure per capita (JPY), 2003?08 67
Table 54: Cider, Japan, forecast expenditure per capita (JPY), 2008?13 67
Table 55: Cider, Japan, expenditure per capita ($), 2003?08 68
Table 56: Cider, Japan, forecast expenditure per capita ($), 2008?13 68
Table 57: Cider, Japan, consumption per capita (liters), 2003?08 69
Table 58: Cider, Japan, forecast consumption per capita (liters), 2008?13 69
Table 59: FABs, Japan, value by segment (JPYm), 2003?08 70
Table 60: FABs, Japan, value forecast by segment (JPYm), 2008?13 71
Table 61: FABs, Japan, value by segment ($m), 2003?08 73
Table 62: FABs, Japan, value forecast by segment ($m), 2008?13 73
Table 63: FABs, Japan, volume by segment (liters, million), 2003?08 74
Table 64: FABs, Japan, volume forecast by segment (liters, million), 2008?13 75
Table 65: FABs, Japan, brand share by volume (%), 2007?08 77
Table 66: FABs, Japan, volume by brand (liters, million), 2007?08 77
Table 67: FABs, Japan, company share by volume (%), 2007?08 79
Table 68: FABs, Japan, volume by company (liters, million), 2007?08 79
Table 69: FABs, Japan, distribution channels by volume (%), 2007?08 80
Table 70: FABs, Japan, volume by distribution channel (liters, million), 2007?08 80
Table 71: FABs, Japan, expenditure per capita (JPY), 2003?08 82
Table 72: FABs, Japan, forecast expenditure per capita (JPY), 2008?13 82
Table 73: FABs, Japan, expenditure per capita ($), 2003?08 83
Table 74: FABs, Japan, forecast expenditure per capita ($), 2008?13 83
Table 75: FABs, Japan, consumption per capita (liters), 2003?08 84
Table 76: FABs, Japan, forecast consumption per capita (liters), 2008?13 84
Table 77: Global beer, cider and FABs market value, 2008 85
Table 78: Global beer, cider and FABs market split (value terms ($m), 2008), top five countries 88
Table 79: Global beer, cider and FABs market volume, 2008 89
Table 80: Global beer, cider and FABs market split (volume terms, 2008), top five countries 92
Table 81: Leading players, top five countries 93
Table 82: Analysis of Japan’s Political landscape 95
Table 83: Analysis of Japan’s economy 98
Table 84: Analysis of Japan’s social system 102
Table 85: Analysis of Japan’s technology landscape 106
Table 86: Average annual salaries for researchers across countries 108
Table 87: Japan’s R&D expenditure 109
Table 88: R&D personnel in Japan, 2002–12 110
Table 89: Analysis of Japan’s legal landscape 111
Table 90: Analysis of Japan’s environmental landscape 115
Table 91: Japan beer, cider and FABs new product launches reports, by company (top five companies), 2009 119
Table 92: Japan beer, cider and FABs new product launches SKUs, by company (top five companies), 2009 119
Table 93: Japan beer, cider and FABs new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 120
Table 94: Japan beer, cider and FABs new product launches (reports), by ingredients (top 10 ingredients), 2009 120
Table 95: Japan beer, cider and FABs new product launches (reports), by package tags or claims (top 10 claims), 2009 121
Table 96: Japan beer, cider and FABs new product launches - recent five launches (2009) 121
Table 97: Japan population, by age group, 2003?08 (millions) 122
Table 98: Japan population forecast, by age group, 2008?13 (millions) 123
Table 99: Japan population, by gender, 2003?08 (millions) 123
Table 100: Japan population forecast, by gender, 2008?13 (millions) 124
Table 101: Japan nominal GDP, 2003?08 (JPYbn, nominal prices) 124
Table 102: Japan nominal GDP forecast, 2008?13 (JPYbn, nominal prices) 124
Table 103: Japan real GDP, 2003?08 (JPYbn, 2000 prices) 125
Table 104: Japan real GDP forecast, 2008?13 (JPYbn, 2000 prices) 125
Table 105: Japan real GDP, 2003?08 ($bn, 2000 prices) 125
Table 106: Japan real GDP forecast, 2008?13 ($bn, 2000 prices) 126
Table 107: Japan consumer price index, 2003?08 (2000=100) 126
Table 108: Japan consumer price index, 2008?13 (2000=100) 126



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