Beer, Cider and FABs in the Netherlands to 2013

Introduction

This databook provides key data and information on the beer, cider and FABs market in the Netherlands. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: beer, FABs and cider.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the beer, cider and FABs market, including company overview, key facts and business description

Highlights

The market for beer, cider and FABs in the Netherlands increased at a compound annual growth rate of 0.1% between 2003 and 2008.

The beer category led the beer, cider and FABs market in the Netherlands, accounting for a share of 90.7%.

Leading players in the Dutch beer, cider and FABs market include Heineken N.V., SABMiller and Bavaria SA.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the beer, cider and FABs market in the Netherlands

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: beer, cider and FABs 2
Summary category level: beer 3
Summary category level: cider 4
Summary category level: FABs 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Euro), 2003?08 20
Value analysis (Euro), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
Heineken N.V. 37
SABMiller 39
Chapter 5 Category Analysis: Beer 41
Value analysis (Euro), 2003?08 41
Value analysis (Euro), 2008?13 42
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 45
Volume analysis, 2003?08 47
Volume analysis, 2008?13 48
Company and brand share analysis 50
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Cider 60
Value analysis (Euro), 2003?08 60
Value analysis (Euro), 2008?13 61
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 65
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 7 Category Analysis: FABs 72
Value analysis (Euro), 2003?08 72
Value analysis (Euro), 2008?13 73
Value analysis (US dollars), 2003?08 75
Value analysis (US dollars), 2008?13 75
Volume analysis, 2003?08 77
Volume analysis, 2008?13 78
Company and brand share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 8 Country Comparison 88
Value 88
Volume 92
Market share 96
Chapter 9 PESTLE Analysis 97
Summary 97
Political analysis 98
Economic analysis 103
Social analysis 107
Technological analysis 111
Legal analysis 115
Environmental analysis 118
Chapter 10 New Product Development 122
Product launches over time 122
Recent product launches 124
Chapter 11 Macroeconomic Profile 125
Macroeconomic indicators 125
Chapter 12 Research Methodology 130
Methodology overview 130
Secondary research 131
Market modeling 132
Creating an initial data model 132
Revising the initial data model 132
Creating a final estimate 133
Creating demographic value splits 133
Primary research 133
Data finalization 134
Ongoing research 134
Chapter 13 APPENDIX 135
Future readings 135
How to contact experts in your industry 135
Disclaimer 135

LIST OF FIGURES
Figure 1: Beer, cider and FABs, Netherlands, value by category (€m), 2003?13 22
Figure 2: Beer, cider and FABs, Netherlands, category growth comparison, by value, 2003?13 24
Figure 3: Beer, cider and FABs, Netherlands, volume by category (liters, million), 2003?13 27
Figure 4: Beer, cider and FABs, Netherlands, category growth comparison, by volume, 2003?13 27
Figure 5: Beer, cider and FABs, Netherlands, company share by volume (%), 2007?08 30
Figure 6: Beer, cider and FABs, Netherlands, distribution channels by volume (%), 2007?08 33
Figure 7: Beer, Netherlands, value by segment (€m), 2003?13 43
Figure 8: Beer, Netherlands, category growth comparison, by value, 2003?13 46
Figure 9: Beer, Netherlands, volume by segment (liters, million), 2003?13 49
Figure 10: Beer, Netherlands, category growth comparison, by volume, 2003?13 49
Figure 11: Beer, Netherlands, company share by volume (%), 2007?08 52
Figure 12: Beer, Netherlands, distribution channels by volume (%), 2007?08 55
Figure 13: Cider, Netherlands, value (€m), 2003?13 61
Figure 14: Cider, Netherlands, volume (liters, million), 2003?13 64
Figure 15: Cider, Netherlands, distribution channels by volume (%), 2007?08 68
Figure 16: FABs, Netherlands, value by segment (€m), 2003?13 74
Figure 17: FABs, Netherlands, category growth comparison, by value, 2003?13 76
Figure 18: FABs, Netherlands, volume by segment (liters, million), 2003?13 79
Figure 19: FABs, Netherlands, category growth comparison, by volume, 2003?13 79
Figure 20: FABs, Netherlands, company share by volume (%), 2007?08 81
Figure 21: FABs, Netherlands, distribution channels by volume (%), 2007?08 84
Figure 22: Global beer, cider and FABs market split (value terms, 2008), top five countries 89
Figure 23: Global beer, cider and FABs market value, 2003–08, top five countries 91
Figure 24: Global beer, cider and FABs market split (volume terms, 2008), top five countries 93
Figure 25: Global beer, cider and FABs market volume, 2003–08, top five countries 95
Figure 26: Annual data review process 131

LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 8
Table 2: Beer, cider and FABs distribution channels 9
Table 3: Beer, cider and FABs, Netherlands, value by category (€m), 2003?08 20
Table 4: Beer, cider and FABs, Netherlands, value forecast by category (€m), 2008?13 21
Table 5: Beer, cider and FABs, Netherlands, value by category ($m), 2003?08 23
Table 6: Beer, cider and FABs, Netherlands, value forecast by category ($m), 2008?13 23
Table 7: Beer, cider and FABs, Netherlands, volume by category (liters, million), 2003?08 25
Table 8: Beer, cider and FABs, Netherlands, volume forecast by category (liters, million), 2008?13 26
Table 9: Beer, cider and FABs, Netherlands, brand share by volume (%), 2007?08 28
Table 10: Beer, cider and FABs, Netherlands, volume by brand (liters, million), 2007?08 29
Table 11: Beer, cider and FABs, Netherlands, company share by volume (%), 2007?08 31
Table 12: Beer, cider and FABs, Netherlands, volume by company (liters, million), 2007?08 31
Table 13: Beer, cider and FABs, Netherlands, distribution channels by volume (%), 2007?08 32
Table 14: Beer, cider and FABs, Netherlands, volume by distribution channel (liters, million), 2007?08 32
Table 15: Beer, cider and FABs, Netherlands, expenditure per capita (€), 2003?08 34
Table 16: Beer, cider and FABs, Netherlands, forecast expenditure per capita (€), 2008?13 34
Table 17: Beer, cider and FABs, Netherlands, expenditure per capita ($), 2003?08 35
Table 18: Beer, cider and FABs, Netherlands, forecast expenditure per capita ($), 2008?13 35
Table 19: Beer, cider and FABs, Netherlands, consumption per capita (liters), 2003?08 36
Table 20: Beer, cider and FABs, Netherlands, forecast consumption per capita (liters), 2008?13 36
Table 21: Heineken N.V. key facts 37
Table 22: SABMiller key facts 39
Table 23: Beer, Netherlands, value by segment (€m), 2003?08 41
Table 24: Beer, Netherlands, value forecast by segment (€m), 2008?13 42
Table 25: Beer, Netherlands, value by segment ($m), 2003?08 44
Table 26: Beer, Netherlands, value forecast by segment ($m), 2008?13 45
Table 27: Beer, Netherlands, volume by segment (liters, million), 2003?08 47
Table 28: Beer, Netherlands, volume forecast by segment (liters, million), 2008?13 48
Table 29: Beer, Netherlands, brand share by volume (%), 2007?08 50
Table 30: Beer, Netherlands, volume by brand (liters, million), 2007?08 51
Table 31: Beer, Netherlands, company share by volume (%), 2007?08 53
Table 32: Beer, Netherlands, volume by company (liters, million), 2007?08 53
Table 33: Beer, Netherlands, distribution channels by volume (%), 2007?08 54
Table 34: Beer, Netherlands, volume by distribution channel (liters, million), 2007?08 54
Table 35: Beer, Netherlands, expenditure per capita (€), 2003?08 56
Table 36: Beer, Netherlands, forecast expenditure per capita (€), 2008?13 57
Table 37: Beer, Netherlands, expenditure per capita ($), 2003?08 57
Table 38: Beer, Netherlands, forecast expenditure per capita ($), 2008?13 58
Table 39: Beer, Netherlands, consumption per capita (liters), 2003?08 58
Table 40: Beer, Netherlands, forecast consumption per capita (liters), 2008?13 59
Table 41: Cider, Netherlands, value (€m), 2003?08 60
Table 42: Cider, Netherlands, value forecast (€m), 2008?13 61
Table 43: Cider, Netherlands, value ($m), 2003?08 62
Table 44: Cider, Netherlands, value forecast ($m), 2008?13 62
Table 45: Cider, Netherlands, volume (liters, million), 2003?08 63
Table 46: Cider, Netherlands, volume forecast (liters, million), 2008?13 64
Table 47: Cider, Netherlands, brand share by volume (%), 2007?08 65
Table 48: Cider, Netherlands, volume by brand (liters, million), 2007?08 65
Table 49: Cider, Netherlands, company share by volume (%), 2007?08 66
Table 50: Cider, Netherlands, volume by company (liters, million), 2007?08 66
Table 51: Cider, Netherlands, distribution channels by volume (%), 2007?08 67
Table 52: Cider, Netherlands, volume by distribution channel (liters, million), 2007?08 67
Table 53: Cider, Netherlands, expenditure per capita (€), 2003?08 69
Table 54: Cider, Netherlands, forecast expenditure per capita (€), 2008?13 69
Table 55: Cider, Netherlands, expenditure per capita ($), 2003?08 70
Table 56: Cider, Netherlands, forecast expenditure per capita ($), 2008?13 70
Table 57: Cider, Netherlands, consumption per capita (liters), 2003?08 71
Table 58: Cider, Netherlands, forecast consumption per capita (liters), 2008?13 71
Table 59: FABs, Netherlands, value by segment (€m), 2003?08 72
Table 60: FABs, Netherlands, value forecast by segment (€m), 2008?13 73
Table 61: FABs, Netherlands, value by segment ($m), 2003?08 75
Table 62: FABs, Netherlands, value forecast by segment ($m), 2008?13 75
Table 63: FABs, Netherlands, volume by segment (liters, million), 2003?08 77
Table 64: FABs, Netherlands, volume forecast by segment (liters, million), 2008?13 78
Table 65: FABs, Netherlands, brand share by volume (%), 2007?08 80
Table 66: FABs, Netherlands, volume by brand (liters, million), 2007?08 80
Table 67: FABs, Netherlands, company share by volume (%), 2007?08 82
Table 68: FABs, Netherlands, volume by company (liters, million), 2007?08 82
Table 69: FABs, Netherlands, distribution channels by volume (%), 2007?08 83
Table 70: FABs, Netherlands, volume by distribution channel (liters, million), 2007?08 83
Table 71: FABs, Netherlands, expenditure per capita (€), 2003?08 85
Table 72: FABs, Netherlands, forecast expenditure per capita (€), 2008?13 85
Table 73: FABs, Netherlands, expenditure per capita ($), 2003?08 86
Table 74: FABs, Netherlands, forecast expenditure per capita ($), 2008?13 86
Table 75: FABs, Netherlands, consumption per capita (liters), 2003?08 87
Table 76: FABs, Netherlands, forecast consumption per capita (liters), 2008?13 87
Table 77: Global beer, cider and FABs market value, 2008 88
Table 78: Global beer, cider and FABs market split (value terms ($m), 2008), top five countries 91
Table 79: Global beer, cider and FABs market volume, 2008 92
Table 80: Global beer, cider and FABs market split (volume terms, 2008), top five countries 95
Table 81: Leading players, top five countries 96
Table 82: Analysis of the Netherlands’s political landscape 98
Table 83: Analysis of the Netherlands’s economic landscape 103
Table 84: Analysis of the Netherlands’s social landscape 107
Table 85: Analysis of the Netherlands’s technology landscape 111
Table 86: Analysis of the Netherlands’s legal landscape 115
Table 87: Analysis of the Netherlands’s environmental landscape 118
Table 88: Netherlands beer, cider and FABs new product launches reports, by company (top five companies), 2009 122
Table 89: Netherlands beer, cider and FABs new product launches SKUs, by company (top five companies), 2009 122
Table 90: Netherlands beer, cider and FABs new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 123
Table 91: Netherlands beer, cider and FABs new product launches (reports), by ingredients (top 10 ingredients), 2009 123
Table 92: Netherlands beer, cider and FABs new product launches (reports), by package tags or claims, 2009 124
Table 93: Netherlands beer, cider and FABs new product launches - recent five launches (2009) 124
Table 94: Netherlands population, by age group, 2003?08 (millions) 125
Table 95: Netherlands population forecast, by age group, 2008?13 (millions) 126
Table 96: Netherlands population, by gender, 2003?08 (millions) 126
Table 97: Netherlands population forecast, by gender, 2008?13 (millions) 127
Table 98: Netherlands nominal GDP, 2003?08 (€bn, nominal prices) 127
Table 99: Netherlands nominal GDP forecast, 2008?13 (€bn, nominal prices) 127
Table 100: Netherlands real GDP, 2003?08 (€bn, 2000 prices) 128
Table 101: Netherlands real GDP forecast, 2008?13 (€bn, 2000 prices) 128
Table 102: Netherlands real GDP, 2003?08 ($bn, 2000 prices) 128
Table 103: Netherlands real GDP forecast, 2008?13 ($bn, 2000 prices) 129
Table 104: Netherlands consumer price index, 2003?08 (2000=100) 129
Table 105: Netherlands consumer price index, 2008?13 (2000=100) 129



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