Beer, Cider and FABs in Russia to 2013

Introduction

This databook provides key data and information on the beer, cider and FABs market in Russia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: beer, FABs and cider.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the beer, cider and FABs market, including company overview, key facts and business description

Highlights

The market for beer, cider and FABs in Russia increased at a compound annual growth rate of 8.5% between 2003 and 2008.

The beer category led the beer, cider and FABs market in Russia, accounting for a share of 91.9%.

Leading players in Russian beer, cider and FABs market include Carlsberg A/S, Anheuser-Busch InBev and Heineken N.V..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the beer, cider and FABs market in Russia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: beer, cider and FABs 2
Summary category level: beer 3
Summary category level: cider 4
Summary category level: FABs 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Russian Ruble), 2003?08 19
Value analysis (Russian Ruble), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 22
Volume analysis, 2003?08 23
Volume analysis, 2008?13 24
Company and brand share analysis 26
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
Carlsberg A/S 37
Anheuser-Busch InBev NV/SA 39
Chapter 5 Category Analysis: Beer 41
Value analysis (Russian Ruble), 2003?08 41
Value analysis (Russian Ruble), 2008?13 42
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 45
Volume analysis, 2003?08 47
Volume analysis, 2008?13 48
Company and brand share analysis 50
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Cider 62
Value analysis (Russian Ruble), 2003?08 62
Value analysis (Russian Ruble), 2008?13 63
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: FABs 75
Value analysis (Russian Ruble), 2003?08 75
Value analysis (Russian Ruble), 2008?13 76
Value analysis (US dollars), 2003?08 78
Value analysis (US dollars), 2008?13 78
Volume analysis, 2003?08 79
Volume analysis, 2008?13 80
Company and brand share analysis 81
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 8 Country Comparison 90
Value 90
Volume 94
Market share 98
Chapter 9 PESTLE Analysis 99
Summary 99
Political analysis 100
Economic analysis 103
Social analysis 107
Technological analysis 110
Legal analysis 113
Environmental analysis 116
Chapter 10 New Product Development 120
Product launches over time 120
Recent product launches 122
Chapter 11 Macroeconomic Profile 123
Macroeconomic indicators 123
Chapter 12 Research Methodology 128
Methodology overview 128
Secondary research 129
Market modeling 130
Creating an initial data model 130
Revising the initial data model 130
Creating a final estimate 131
Creating demographic value splits 131
Primary research 131
Data finalization 132
Ongoing research 132
Chapter 13 APPENDIX 133
Future readings 133
How to contact experts in your industry 133
Disclaimer 133

LIST OF FIGURES
Figure 1: Beer, cider and FABs, Russia, value by category (RUBm), 2003?13 21
Figure 2: Beer, cider and FABs, Russia, volume by category (liters, million), 2003?13 25
Figure 3: Beer, cider and FABs, Russia, distribution channels by volume (%), 2007?08 33
Figure 4: Beer, Russia, value by segment (RUBm), 2003?13 43
Figure 5: Beer, Russia, category growth comparison, by value, 2003?13 46
Figure 6: Beer, Russia, volume by segment (liters, million), 2003?13 49
Figure 7: Beer, Russia, category growth comparison, by volume, 2003?13 49
Figure 8: Beer, Russia, distribution channels by volume (%), 2007?08 57
Figure 9: Cider, Russia, value (RUBm), 2003?13 63
Figure 10: Cider, Russia, volume (liters, million), 2003?13 66
Figure 11: Cider, Russia, company share by volume (%), 2007?08 68
Figure 12: Cider, Russia, distribution channels by volume (%), 2007?08 71
Figure 13: FABs, Russia, value (RUBm), 2003?13 77
Figure 14: FABs, Russia, volume (liters, million), 2003?13 80
Figure 15: FABs, Russia, company share by volume (%), 2007?08 83
Figure 16: FABs, Russia, distribution channels by volume (%), 2007?08 86
Figure 17: Global beer, cider and FABs market split (value terms, 2008), top five countries 91
Figure 18: Global beer, cider and FABs market value, 2003–08, top five countries 93
Figure 19: Global beer, cider and FABs market split (volume terms, 2008), top five countries 95
Figure 20: Global beer, cider and FABs market volume, 2003–08, top five countries 97
Figure 21: Annual data review process 129

LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 8
Table 2: Beer, cider and FABs distribution channels 9
Table 3: Beer, cider and FABs, Russia, value by category (RUBm), 2003?08 19
Table 4: Beer, cider and FABs, Russia, value forecast by category (RUBm), 2008?13 20
Table 5: Beer, cider and FABs, Russia, value by category ($m), 2003?08 22
Table 6: Beer, cider and FABs, Russia, value forecast by category ($m), 2008?13 22
Table 7: Beer, cider and FABs, Russia, volume by category (liters, million), 2003?08 23
Table 8: Beer, cider and FABs, Russia, volume forecast by category (liters, million), 2008?13 24
Table 9: Beer, cider and FABs, Russia, brand share by volume (%), 2007?08 26
Table 10: Beer, cider and FABs, Russia, volume by brand (liters, million), 2007?08 28
Table 11: Beer, cider and FABs, Russia, company share by volume (%), 2007?08 30
Table 12: Beer, cider and FABs, Russia, volume by company (liters, million), 2007?08 31
Table 13: Beer, cider and FABs, Russia, distribution channels by volume (%), 2007?08 32
Table 14: Beer, cider and FABs, Russia, volume by distribution channel (liters, million), 2007?08 32
Table 15: Beer, cider and FABs, Russia, expenditure per capita (RUB), 2003?08 34
Table 16: Beer, cider and FABs, Russia, forecast expenditure per capita (RUB), 2008?13 34
Table 17: Beer, cider and FABs, Russia, expenditure per capita ($), 2003?08 35
Table 18: Beer, cider and FABs, Russia, forecast expenditure per capita ($), 2008?13 35
Table 19: Beer, cider and FABs, Russia, consumption per capita (liters), 2003?08 36
Table 20: Beer, cider and FABs, Russia, forecast consumption per capita (liters), 2008?13 36
Table 21: Carlsberg A/S key facts 37
Table 22: Anheuser-Busch InBev NV/SA key facts 39
Table 23: Beer, Russia, value by segment (RUBm), 2003?08 41
Table 24: Beer, Russia, value forecast by segment (RUBm), 2008?13 42
Table 25: Beer, Russia, value by segment ($m), 2003?08 44
Table 26: Beer, Russia, value forecast by segment ($m), 2008?13 45
Table 27: Beer, Russia, volume by segment (liters, million), 2003?08 47
Table 28: Beer, Russia, volume forecast by segment (liters, million), 2008?13 48
Table 29: Beer, Russia, brand share by volume (%), 2007?08 50
Table 30: Beer, Russia, volume by brand (liters, million), 2007?08 52
Table 31: Beer, Russia, company share by volume (%), 2007?08 54
Table 32: Beer, Russia, volume by company (liters, million), 2007?08 55
Table 33: Beer, Russia, distribution channels by volume (%), 2007?08 56
Table 34: Beer, Russia, volume by distribution channel (liters, million), 2007?08 56
Table 35: Beer, Russia, expenditure per capita (RUB), 2003?08 58
Table 36: Beer, Russia, forecast expenditure per capita (RUB), 2008?13 59
Table 37: Beer, Russia, expenditure per capita ($), 2003?08 59
Table 38: Beer, Russia, forecast expenditure per capita ($), 2008?13 60
Table 39: Beer, Russia, consumption per capita (liters), 2003?08 60
Table 40: Beer, Russia, forecast consumption per capita (liters), 2008?13 61
Table 41: Cider, Russia, value (RUBm), 2003?08 62
Table 42: Cider, Russia, value forecast (RUBm), 2008?13 63
Table 43: Cider, Russia, value ($m), 2003?08 64
Table 44: Cider, Russia, value forecast ($m), 2008?13 64
Table 45: Cider, Russia, volume (liters, million), 2003?08 65
Table 46: Cider, Russia, volume forecast (liters, million), 2008?13 66
Table 47: Cider, Russia, brand share by volume (%), 2007?08 67
Table 48: Cider, Russia, volume by brand (liters, million), 2007?08 67
Table 49: Cider, Russia, company share by volume (%), 2007?08 69
Table 50: Cider, Russia, volume by company (liters, million), 2007?08 69
Table 51: Cider, Russia, distribution channels by volume (%), 2007?08 70
Table 52: Cider, Russia, volume by distribution channel (liters, million), 2007?08 70
Table 53: Cider, Russia, expenditure per capita (RUB), 2003?08 72
Table 54: Cider, Russia, forecast expenditure per capita (RUB), 2008?13 72
Table 55: Cider, Russia, expenditure per capita ($), 2003?08 73
Table 56: Cider, Russia, forecast expenditure per capita ($), 2008?13 73
Table 57: Cider, Russia, consumption per capita (liters), 2003?08 74
Table 58: Cider, Russia, forecast consumption per capita (liters), 2008?13 74
Table 59: FABs, Russia, value by segment (RUBm), 2003?08 75
Table 60: FABs, Russia, value forecast by segment (RUBm), 2008?13 76
Table 61: FABs, Russia, value by segment ($m), 2003?08 78
Table 62: FABs, Russia, value forecast by segment ($m), 2008?13 78
Table 63: FABs, Russia, volume by segment (liters, million), 2003?08 79
Table 64: FABs, Russia, volume forecast by segment (liters, million), 2008?13 80
Table 65: FABs, Russia, brand share by volume (%), 2007?08 81
Table 66: FABs, Russia, volume by brand (liters, million), 2007?08 82
Table 67: FABs, Russia, company share by volume (%), 2007?08 84
Table 68: FABs, Russia, volume by company (liters, million), 2007?08 84
Table 69: FABs, Russia, distribution channels by volume (%), 2007?08 85
Table 70: FABs, Russia, volume by distribution channel (liters, million), 2007?08 85
Table 71: FABs, Russia, expenditure per capita (RUB), 2003?08 87
Table 72: FABs, Russia, forecast expenditure per capita (RUB), 2008?13 87
Table 73: FABs, Russia, expenditure per capita ($), 2003?08 88
Table 74: FABs, Russia, forecast expenditure per capita ($), 2008?13 88
Table 75: FABs, Russia, consumption per capita (liters), 2003?08 89
Table 76: FABs, Russia, forecast consumption per capita (liters), 2008?13 89
Table 77: Global beer, cider and FABs market value, 2008 90
Table 78: Global beer, cider and FABs market split (value terms ($m), 2008), top five countries 93
Table 79: Global beer, cider and FABs market volume, 2008 94
Table 80: Global beer, cider and FABs market split (volume terms, 2008), top five countries 97
Table 81: Leading players, top five countries 98
Table 82: Analysis of Russia’s political landscape 100
Table 83: Analysis of Russia’s economic landscape 103
Table 84: Analysis of Russia’s social landscape 107
Table 85: Analysis of Russia’s technology landscape 110
Table 86: Analysis of Russia’s legal landscape 113
Table 87: Analysis of Russia’s environmental landscape 116
Table 88: Russia beer, cider and FABs new product launches reports, by company (top five companies), 2009 120
Table 89: Russia beer, cider and FABs new product launches SKUs, by company (top five companies), 2009 120
Table 90: Russia beer, cider and FABs new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 121
Table 91: Russia beer, cider and FABs new product launches (reports), by ingredients (top 10 ingredients), 2009 121
Table 92: Russia beer, cider and FABs new product launches (reports), by package tags or claims (top 10 claims), 2009 122
Table 93: Russia beer, cider and FABs new product launches - recent five launches (2009) 122
Table 94: Russia population, by age group, 2003?08 (millions) 123
Table 95: Russia population forecast, by age group, 2008?13 (millions) 124
Table 96: Russia population, by gender, 2003?08 (millions) 124
Table 97: Russia population forecast, by gender, 2008?13 (millions) 125
Table 98: Russia nominal GDP, 2003?08 (RUBbn, nominal prices) 125
Table 99: Russia nominal GDP forecast, 2008?13 (RUBbn, nominal prices) 125
Table 100: Russia real GDP, 2003?08 (RUBbn, 2000 prices) 126
Table 101: Russia real GDP forecast, 2008?13 (RUBbn, 2000 prices) 126
Table 102: Russia real GDP, 2003?08 ($bn, 2000 prices) 126
Table 103: Russia real GDP forecast, 2008?13 ($bn, 2000 prices) 127
Table 104: Russia consumer price index, 2003?08 (2000=100) 127
Table 105: Russia consumer price index, 2008?13 (2000=100) 127


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